About Longnan News Net

Longnan News Net

About the Portal

Longnan News Net is the official online news portal serving Longnan in Gansu, China. It is produced by the local converged media centre, the merged municipal newspaper, radio and television operation for the area, and publishes local news in Chinese for the prefecture and its subordinate counties and districts. As described in its service profile, the portal carries reporting from the local newspaper group alongside online-first local coverage, short-video news and local government service information. Local news websites of this type in China operate under Cyberspace Administration of China internet news information service licensing, which governs which organisations may gather, edit and publish news online. Longnan is a prefecture-level city in southeastern Gansu, administered from Wudu District, set in the Qinling and Min mountain country where Gansu meets Sichuan and Shaanxi. It is described in provincial geography as the only prefecture-level city in Gansu lying in the Yangtze River basin, drained by the Bailong and Baishui rivers, and its green, humid mountain landscape contrasts sharply with the loess and desert imagery usually associated with the province.

History and Setting

Historically the Wudu area was a corridor between the Sichuan Basin and the northwest, crossed by the Yinping route, an old mountain road remembered in accounts of the Three Kingdoms period, when Deng Ai's forces used the Yinping path in the campaign that ended Shu Han. Baima Tibetan communities in Wenxian preserve distinctive dress, language and festival traditions that ethnographic writing treats as among the most distinctive minority cultures in Gansu.

Geography and Landscape

Longnan's best-known modern industry is olive growing. Wudu's dry, sunny river valleys proved suited to olive trees introduced in the twentieth century, and Chinese agricultural reporting describes Longnan as the country's largest olive production base, with olive oil marketed nationally. Sichuan pepper from Wudu, walnuts, tea in Kangxian and medicinal herbs from the mountain counties form the rest of a speciality mountain agriculture that dominates rural incomes.

Economy and Industry

Nature conservation gives the prefecture national significance. The Baishuijiang National Nature Reserve in Wenxian is one of China's principal reserves for wild giant pandas, protecting Qinling-Minshan forest ecosystems, while the Guanzigou and Wanxiang cave scenic areas and the red-leaf valleys around Chengxian draw growing visitor numbers reported in provincial tourism coverage.

Culture and Heritage

Longnan was among the areas seriously affected by the 2008 Wenchuan earthquake, whose epicentre lay across the Sichuan border, and reconstruction, geological-hazard prevention and mountain road building have remained central themes in local reporting ever since. E-commerce programmes selling mountain produce from remote villages have also been widely covered as a model for poverty alleviation in deep mountain regions.

Area Served and Local Coverage

The portal's coverage thus runs from panda reserve science and olive harvests in Wudu to Baima festivals in Wenxian, pepper markets, landslide warnings on mountain highways and village e-commerce across the counties of Chengxian, Dangchang, Kangxian, Wenxian, Xihe, Lixian, Liangdang and Huixian. Few Gansu news services operate in such consistently mountainous terrain, and that geography shapes its news judgement throughout.

What the Portal Publishes

Day to day, Longnan News Net publishes government and public-policy news, economy and industry reporting, society and livelihood coverage, and culture and tourism material for Longnan. Typical items include municipal meeting and policy announcements, project and infrastructure updates, market and agricultural reporting in season, school and hospital service information, weather and road notices, and features on local heritage and landscape. The mix reflects the converged newsroom behind it, in which newspaper reporting, broadcast material and mobile-first video are planned together rather than produced in separate silos.

The Newsroom and Converged Media

Like other prefecture-level outlets in China, Longnan News Net is the digital front end of a converged media centre formed by merging the local daily newspaper with radio and television under one organisation. That structure, adopted across China in the county and prefecture media reforms of recent years, means a single editorial team gathers material for print, broadcast, web, mobile app and social accounts. For readers in Gansu, the practical effect is that official announcements, live-streamed local events and short-video explainers appear on the same platform as the newspaper's text reporting.

Reading the Portal and Its Audience

The portal's primary audience is residents of Longnan and its counties, together with people from the area who now live elsewhere in China and follow hometown news online. Coverage is published in Chinese and is organised around the locality first: district and county news, service information and official notices are given prominence over national material, which is typically carried from state news agencies. For researchers and directory users, Longnan News Net is best understood as the official local news website of its prefecture, distinct from the print daily newspaper of the same city, whose reporting it carries and extends.

Transport, Seasons and Public Information

Public-information reporting is one of the most practical functions of Longnan News Net. In a prefecture such as Longnan, where county towns can be separated by long road journeys and where weather can change conditions quickly, readers rely on the official local portal for road and transport notices, weather warnings, and announcements about schools, hospitals and public utilities. Seasonal coverage follows the local calendar closely: spring brings planting, blossom, wind or meltwater reporting depending on the district, summer brings flood, heat or peak visitor-season coverage, autumn is dominated by harvest, livestock movement or tourism results, and winter coverage turns to heating, snow, road safety and festival travel. Because the portal is part of the official converged media centre for Longnan in Gansu, its notices carry the authority of the local newsroom's own reporting and of the government departments whose announcements it publishes, which is why such service items are typically placed prominently on its homepage and mobile channels alongside general news.

Digital Services and Verification

Longnan News Net also functions as an entry point to local digital services. In line with the standard practice of official prefecture-level portals in China, its pages link readers toward government service information, policy documents, public notices and enquiry channels for the Longnan area, as well as to the media centre's mobile and social-media accounts, where short-video news and live streams are distributed. For anyone verifying whether a piece of local news is official, the practical test is whether it appears on this portal or on the accounts of the local converged media centre, since licensed internet news information services are the authorised channel for original local news gathering and publication. Readers outside Gansu who encounter the portal through search should note that it is a Chinese-language local service rather than a national or English-language publication: its value, for residents and for researchers alike, lies precisely in that local focus, in the county-level detail of its service information, and in the continuity between its reporting and the newspaper, radio and television services of the same media centre.

Taken as a whole, the portal should be understood as part of the standard structure of local journalism in China, in which each prefecture-level area maintains an official news website operated by its converged media centre. That context matters when assessing its content: official announcements, policy interpretation and service information form its core, supplemented by the centre's own reporting on the economy, society, culture and landscape of its home area. Its archive, built up day by day, amounts to a running public record of local decisions, projects, festivals, harvests, emergencies and commemorations, and it is frequently the first source cited by provincial and national media when a story from this area reaches a wider audience. For that reason the portal is catalogued in this directory as the area's official online news service in its own right, separate from the corresponding print newspaper entry, from provincial portals that aggregate its material, and from commercial news sites that republish local stories without maintaining a newsroom in the area itself.