Analytics India Magazine

About Analytics India Magazine

Analytics India Magazine is a Bengaluru-based digital media platform devoted to chronicling technological progress in analytics, artificial intelligence, data science and big data. Founded in 2012, it has grown from a specialist news website into one of India's most recognised technology media brands, combining daily journalism with research, events, training and community initiatives. Its official website is analyticsindiamag.com, where it publishes news, analysis, interviews and opinion aimed at data scientists, AI researchers, technologists and business decision-makers.

Founding and Early Years

Analytics India Magazine was founded in 2012 in Bengaluru, India's technology capital, with the stated aim of passionately championing and promoting the analytics ecosystem in the country. The publication was started at a time when analytics and data science were emerging as distinct disciplines in India but received little dedicated media coverage. Its early positioning was captured in its mission statement: to chronicle technological progress in the space of analytics, artificial intelligence, data science and big data by highlighting the innovations, players and challenges shaping the future, through the promotion and discussion of ideas by smart, action-oriented individuals. In its first years the platform concentrated on building a newsroom with genuine technical depth, so that its journalists could report on machine learning, algorithms and enterprise analytics with authority rather than from the sidelines. That editorial depth became one of its defining characteristics and a source of its credibility with a highly technical readership.

What the Publication Covers

The magazine's coverage spans the full sweep of data-driven technology: artificial intelligence, machine learning, deep learning, data science, analytics, big data infrastructure, cloud computing and the commercial, social and political impact of these technologies. Day-to-day reporting includes breaking news from the Indian and global AI industry, funding and startup stories, enterprise adoption case studies, product launches, policy developments and research breakthroughs. Alongside news, the platform publishes opinion pieces, expert columns, explainers, and in-depth interviews with founders, researchers, chief data officers and policymakers. A particular emphasis is placed on the Indian context — how Indian companies, startups, universities and government bodies are using AI and analytics — while international developments, from foundation models to semiconductor policy, are covered for a readership that works in a globalised industry.

The Founder: Bhasker Gupta

Analytics India Magazine was founded by Bhasker Gupta, who continues to lead the organisation as its founder and chief executive. At the time of the magazine's launch, Gupta was described as an IIT and IIM alumnus with more than a decade of experience in the industry. The decision to launch a dedicated analytics publication grew out of his conviction that India stood at the forefront of the analytics wave but lacked quality platforms where industry leaders, professionals and organisations could come together to exchange ideas. When the magazine launched its flagship conference Cypher in 2015, Gupta said the motivation was the dearth of quality conferences around analytics in India. Under his leadership the company has remained bootstrapped, expanding from editorial content into research, training, events and talent services while keeping its headquarters in Bengaluru.

Cypher, the Flagship Summit

The most prominent event in the company's calendar is Cypher, described as India's largest analytics and artificial intelligence summit. The first edition was held in Bengaluru on 12 September 2015 with three tracks — conference and panel discussions, workshops and information sessions, and an exhibition area — and drew more than 400 participants from over 150 companies in its maiden year. The summit grew rapidly: by its fifth edition in 2019 it attracted more than 1,100 attendees over three days, and after a two-year pandemic gap the sixth edition returned in person in Bengaluru from 21 to 23 September 2022. Cypher positions itself as the platform that brings the entire Indian analytics industry under one roof, offering networking, knowledge sharing and strategic debate among decision-makers, data scientists, architects and startups. The 2022 edition also presented the Data Science Awards in collaboration with Great Learning, recognising the best emerging data science startup, the best data science project, the best AI and machine learning implementation, and data science work for social good.

Other Events and Conferences

Beyond Cypher, Analytics India Magazine organises a roster of specialist events that have become fixtures in the Indian AI calendar. These include MachineCon, the Machine Learning Developers Summit (MLDS) and the Data Engineering Summit, each targeting a different slice of the technical community — from practitioners deploying models in production to engineers building data pipelines. The events business brings together industry leaders, developers and AI enthusiasts to discuss trends and innovations, and it also functions as a convening ground where the magazine's journalism, research and community work intersect. Together with Cypher, these summits have helped the company build a loyal in-person community that complements its digital readership.

Research, Rankings and AIMResearch

A distinct pillar of the organisation is its research arm, AIMResearch, which produces industry reports, surveys and rankings. Among its best-known products is the annual ranking of the top postgraduate data science programmes in India. The 2021 edition, for example, was the result of two months of research and discussions with participating institutes, with more than 60 programmes surveyed and 44 making the final list; institutes were scored on certification value, return on investment, programme success, teaching and curriculum, and student engagement. The company has published such rankings for eight years, positioning them as a guide for students navigating a confusing array of courses. AIMResearch has also published studies on the analytics job market, including a widely cited pandemic-era survey of data science job seekers that examined hiring trends, city-wise opportunities — with Bengaluru emerging as the leading destination — and the experiences of both fresh graduates and experienced professionals during the downturn.

MachineHack, ADaSci and Community Initiatives

The company extends its influence through several community and talent initiatives. MachineHack is its talent-assessment and competitive-coding platform for machine learning developers and data scientists. The ADaSci programme handles corporate upskilling, helping enterprises train their workforces in data science and AI. Branded content creation serves clients seeking to reach the platform's specialist audience. These services sit alongside the editorial operation and reflect the company's evolution from a pure-play publication into a diversified media and services business serving the analytics ecosystem. The organisation describes its mission as providing authoritative, influential and trustworthy journalism to help make technology a greater force for good, and its initiatives are presented as extensions of that mission into education, employment and industry development.

Editorial Approach and Audience

The magazine's editorial identity rests on the deep technical knowledge of its journalists and a network of more than 250 expert contributors. Its stories are targeted at futurists, AI researchers, data science entrepreneurs, analytics professionals and technophiles — an audience that is both technically demanding and globally distributed. Coverage aims to place technologies in their broadest context, examining not only how tools and models work but how they are being leveraged for business impact and societal change. The platform's access to leading innovators and researchers has made it a pre-eminent source of news, information and analysis for the Indian analytics ecosystem, and its reporting is frequently referenced by industry stakeholders, academics and fellow media outlets.

Going Global

In 2023 the company announced its official entry into the United States, a strategic expansion presented as a milestone in its journey from an Indian media house to a global organisation. The move was aimed at bridging the gap between analytics professionals, businesses and academia across continents, delivering tailored content, events and networking opportunities for the US AI and analytics ecosystem. Founder and CEO Bhasker Gupta described the expansion as more than a geographical move, arguing that the depth and breadth of the company's services — spanning MachineHack, the AIM Leaders Council, AIM Research, AIM Recruits and AIM Events — had drawn interest from international organisations. The US foray made Analytics India Magazine one of the very few Indian media houses to expand globally.

Reading Analytics India Magazine Online

Readers can follow Analytics India Magazine at analyticsindiamag.com, which publishes daily news and analysis alongside its research reports and event coverage. The site's contact channel is info@analyticsindiamag.com. For professionals in data science and AI, the platform offers a combination that is rare in Indian media: specialist journalism written by technically literate reporters, industry rankings and salary and hiring research, and flagship conferences such as Cypher and MLDS that bring the community together in person. From its founding in a Bengaluru newsroom in 2012 to its present position as a global AI media brand, the magazine has remained focused on a single conviction — that analytics and artificial intelligence deserve journalism as serious and as ambitious as the technologies themselves.