Subharti TV: The Subharti Group's National Channel from Meerut
Subharti TV is a national satellite television channel operated by the Subharti Group from Meerut, Uttar Pradesh. Broadcasting via satellite from the group's base on the Delhi–Haridwar Bypass Road at Subhartipuram, the channel carries education, health, culture and entertainment programming in Hindi to viewers across India. It is the broadcast arm of one of western Uttar Pradesh's best-known education and healthcare groups — the group behind Swami Vivekanand Subharti University — and it exists to take that institution's mission of service, summarised in its founding values of education, service, values and national spirit, to a television audience far beyond the campus gates.
Public information about Subharti TV is sparser than for India's large commercial networks, and the channel is best understood through the institution behind it: a charitable trust that built schools, colleges and hospitals in Meerut, a university established in 2008 on a roughly 250-acre campus, and a media operation, Subharti Media, through which the group speaks to the public. This profile draws together what satellite records, channel listings and the group's own publications establish about the channel and its place in that wider mission.
Overview
Subharti TV is a Hindi-language satellite channel based in Meerut. Satellite databases record it as a general channel broadcasting popular shows, programmes, movies and news to an Indian audience, transmitted in MPEG-4 on the C band. In national channel lists it is classified among the spiritual channels — listed free-to-air alongside devotional services — reflecting the values-led, culture-and-heritage strand of its output. The channel's own operator description, as recorded in the World News Media directory, is of a national television channel of the Subharti Group broadcasting education, health, culture and entertainment programming via satellite, a four-part remit that mirrors the group's work in universities, hospitals and social service.
The channel's registered presence is at Subharti TV, Delhi Haridwar Bypass Road, Ved Vyas Puri Phase 2, Meerut, near Subhartipuram on National Highway 58 — the same campus corridor as the university. Its operator is recorded in Meerut business listings as Subharti Channel, Subharti Media Ltd, and its website is subhartimedia.com, the group's media portal.
The Group Behind the Channel
Subharti is the creation of the Subharti K.K.B. Charitable Trust, Meerut, which built a record of service in education, healthcare and social welfare before establishing Swami Vivekanand Subharti University. The university was set up under the Swami Vivekanand Subharti Vishwavidyalaya, Uttar Pradesh Adhiniyam, 2008 (U.P. Act No. 29 of 2008), recognised under section 2(f) of the University Grants Commission Act, 1956, and is an NAAC "A" accredited institution ranked by the group among the top universities of north India. Its main campus, Subhartipuram, spreads over about 250 acres on National Highway 58, the Delhi bypass road at Meerut, with thousands of students and staff.
The group describes Subharti as a mission of service, committed to providing the basic necessities of life — healthcare and education — to everyone without distinction of caste, creed or religion, through schools, colleges, hospitals, ashrams and service centres. Its stated fundamental values are Shiksha (education), Seva (service), Sanskar (values) and Rashtriyata (national spirit). A television channel fits that mission as a distribution system for the same goods: health knowledge from its medical institutions, education from its colleges, and cultural programming expressing the values the group professes. Subharti Media, the group's media arm, gives that output a professional home alongside the group's other public communications.
History and Development
The channel's documented broadcast history is written largely in satellite records. Subharti TV has been tracked by satellite enthusiasts on Intelsat 20 at 68.5 degrees east and on the Insat/GSat position at 83 degrees east: a 2019 satellite update recorded "Subharti" starting on Insat 4A at 83 degrees east on frequency 3926 H, symbol rate 28500, noting it was also available from Intelsat 20. A later update recorded Subharti TV leaving Intelsat 20 while remaining available from Insat 4A, and current satellite listings place Subharti TV on GSAT-30 at 83 degrees east, frequency 3925 H, in DVB-S2 MPEG-4, Hindi, C band — the migration path of a channel moving with India's workhorse broadcast satellite fleet as older spacecraft were retired.
The business behind the channel has a longer Meerut history: local listings record Subharti Channel, Subharti Media Ltd, as a satellite channel business of many years' standing in the city. The channel's development follows the group's own growth — from the charitable trust's schools and hospitals, to the university's establishment in 2008, to a media operation capable of sustaining a national satellite service with education, health and cultural programming drawn from the group's institutions.
Programming and Schedule
Subharti TV's programming follows its four-part remit. Education programming draws on the group's colleges and university, which span medicine, dental sciences, nursing, physiotherapy, paramedical sciences, pharmacy, naturopathy and yogic sciences, engineering, management, law, journalism, education, library science, arts and science, hotel management and fine arts — a range that gives the channel access to teachers and subjects few broadcasters could assemble in-house. Health programming draws on the group's medical college and hospital work and its participation in national health programmes and community health camps.
Culture and entertainment complete the grid. The group's video output under the Subharti banner includes series such as Subharti Sitaare, whose episodes include health and fitness subjects such as yoga — an episode featuring yoga teacher Dr Shivam Mishra illustrates the blend of culture, wellbeing and expert talk that characterises the group's screen content. Satellite listings that describe the channel as carrying shows, movies and news alongside its mission programming reflect the mixed schedule of a general channel with an institutional heart: university and hospital content, cultural features, devotional and values-led material — consistent with its spiritual classification in platform lists — and lighter entertainment to hold a general audience through the day.
Language and Regional Focus
Subharti TV broadcasts in Hindi, the language of its home state of Uttar Pradesh and of the national satellite audience it seeks. Its regional anchor is Meerut and western Uttar Pradesh — the university city on the Delhi–Haridwar corridor where the group was founded and where its campus community of students, patients, teachers and doctors forms the channel's first public. Programmes rooted in the campus and the region — university events, health camps, local culture — give the channel a Meerut accent.
But the channel is explicitly national in address. Satellite distribution on the 83 degrees east position and free-to-air listing in national channel guides place it before viewers across India, and the group's mission language — national integration and awakening, service to mankind, the ideal of the world as one family — frames the channel as an instrument of that national outlook rather than a city cable service. Its journalism and media education interests, housed in the university's own journalism discipline, further tie its content ambitions to the national media conversation.
Availability and Platforms
Subharti TV is available free-to-air by satellite. Current listings record it on GSAT-30 at 83 degrees east, C band, frequency 3925 H, symbol rate 28500, FEC 5/6, in DVB-S2/8PSK MPEG-4 with Hindi audio — parameters that let any free-to-air C-band receiver in the footprint tune it directly. Its earlier carriage on Intelsat 20 at 68.5 degrees east and Insat 4A means it has been continuously present on the principal Indian broadcast satellite positions used by cable headends.
In packaged television, national channel lists classify Subharti TV among the spiritual channels, free-to-air — one comprehensive platform list places it at the spiritual segment alongside Sanskar, Satsang and Shubh TV. Beyond satellite, the channel's content circulates online: the group's video channels carry Subharti-branded programmes, and live-stream aggregators list Subharti TV among Indian channels available to watch live over the internet, extending it to viewers without a dish. Its official web home is subhartimedia.com.
Audience and Market
The channel's audience combines three publics. The first is the Subharti community itself — students, alumni, faculty, patients and families connected to the university and hospitals in Meerut, for whom the channel is an institutional bulletin and showcase. The second is the general Hindi-speaking free-to-air audience, reached through satellite and platform listings in the spiritual and general categories, who encounter its education, health and cultural programmes alongside devotional viewing. The third is prospective students and patients across north India, for whom the channel functions as the group's shop window: a university ranked by its promoters among the top institutions of the region, presenting its campus, courses and hospitals on national television.
In market terms, Subharti TV is institutional broadcasting rather than ratings-driven commercial television. Its value to the group is measured in reach, reputation and recruitment as much as in advertising, which is why its schedule can sustain education and health content that a purely commercial channel would struggle to justify. It belongs to a recognisable Indian genre — the university-and-trust channel — in which large private education groups operate television services as an extension of their founding missions.
Notable Programmes and Institutions
Subharti Sitaare is the programme brand most visible in the group's public video output, presenting personalities and subjects in an episodic talk format; its yoga and health-and-fitness episode with Dr Shivam Mishra, a yoga teacher associated with Vietnam-based teaching, shows the series ranging across the group's health and culture interests. Beyond named series, the channel's notable content is institutional: broadcasts drawing on Swami Vivekanand Subharti University's constituent colleges — medical, dental, nursing, engineering, law, management, journalism and others — and on the group's hospitals and health camps, which together supply a stream of expert-led material in exactly the education and health categories the channel promises.
The founding ideas are themselves part of the channel's identity. The group's aspiration, drawn from the ancient prayer that all become happy, all become free from illness, all see what is auspicious and none suffer, is quoted across its publications and captures the editorial spirit a Subharti channel exists to broadcast: wellbeing, learning and harmony as television content.
Recent Developments and Legacy
Subharti TV's recent broadcast history shows continuity on its satellite home at 83 degrees east, where GSAT-30 listings keep it among India's free-to-air Hindi channels, and a growing online afterlife for its programmes through the group's video platforms and live-stream listings. The university behind it continues to admit students across its full range of disciplines and to promote its NAAC "A" accredited standing, and the channel remains the media face of that enterprise.
As a legacy, Subharti TV demonstrates how India's private education trusts extended their missions into broadcasting: a Meerut charitable group that built colleges and hospitals also built a national television channel to carry education, health, culture and entertainment to anyone with a dish. In a directory of Indian television, it stands as the broadcast expression of the Subharti idea — Shiksha, Seva, Sanskar and Rashtriyata, education, service, values and national spirit — transmitted from Subhartipuram to the country.
