About KLFM Bendigo

KLFM Bendigo

Radio KLFM (call sign 3EON) is a community radio station in Bendigo, Victoria, broadcasting on 96.5 FM in Bendigo and 106.3 FM in the Castlemaine area. It began broadcasting in 1989 with a programming philosophy of delivering an uncluttered, broad variety of music for the mature listener across Bendigo and Central Victoria. It is also the official emergency broadcaster for the region. Its website is klfm.com.au.

The KLFM story is community radio's quiet persistence: licensed for just 1 kW on 96.5 FM and 100 W on 106.3 FM, it won its frequencies in the mid-1990s by proving to the broadcasting authority that a lower-powered transmitter nearer Bendigo could work. It was among the first community stations to broadcast regular weekends as an aspirant group, and remains the only community station to have broadcast an international cricket match live. Its smooth format — the '50s, '60s and '70s through to current releases — serves the mature listener, while its emergency-broadcaster role serves everyone.

Overview

KLFM Bendigo's identity is the mature's community: the 3EON call sign — the 96.5 and 106.3 frequencies — the 1989 broadcasting — the 50s to current — the emergency broadcaster. The station is Bendigo's community radio: the smooth format, the specialist programs, the local news.

Bendigo, the station's city, is Central Victoria's heart — the gold rush city, the regional capital — and KLFM is its mature's station: the 50s, 60s, 70s to current, the loyal audience.

History

KLFM Bendigo's history is the community's decades:

• The 1989 broadcasting — the start: the uncluttered, broad variety for the mature listener. The strategic programming philosophy.
• The community firsts — the aspirant's weekends: among the first community stations to present regular weekend broadcasting while still an Aspirant Group. The only community station to broadcast an international cricket match live (England v Victoria, played in Bendigo).
• The frequency's fight — the mid-1990s planning: discussing the Bendigo radio market with the Australian Broadcasting Authority engineers, KLFM was initially told no suitable frequency would be available. Its research showed it could provide a service using a lower-powered transmitter from a site nearer Bendigo than the National Transmitter Site at Mount Alexander. The station is licensed to transmit 1 kW on 96.5 FM to the north and 100 W on 106.3 FM in the Castlemaine area (transmitter at Big Hill).
• The emergency broadcaster — the region's official: the emergency's voice.

Programming

KLFM Bendigo's programming — the mature's voice:

• The broad variety — the 50s, 60s, 70s to current: the smooth, consistent format. The vast, loyal audience knows exactly what to enjoy.
• The news — the local and national (Fairfax 3AW): the community's updates.
• The specialist programs — the evenings and weekends: "A Drop Of Irish", "Jazz After Hours", "Thanks for the Memories", "Overnight Country", "Tracks of the Blues", "Sunday Country", Casey Kasem's American Top 40, Rock n Roll Dance Party.
• The shows — Mornings with Mike Tobin, Midday Jukebox with Nicko, KLFM Afternoons, KLFM Drive, Breakfast with Ivor Desmond, American Top 40 – The 80s.

Coverage & Audience

96.5 MHz (Big Hill) covers Bendigo and the north; 106.3 MHz covers Castlemaine. The audience is the region's mature listener (50 plus) — the loyal, the smooth's fans.

Ownership

KLFM Bendigo is owned by its community — the volunteer organisation, the local licensee. Address: Coach Street, Golden Square VIC 3555; telephone (03) 5444 1377. Licensed by the ACMA (3EON, community) — funded by sponsorships, donations, community support.

Digital Presence

KLFM Bendigo's digital presence is klfm.com.au — the live streaming, the programs — the station's online home. The social (@KLFMBendigo, @radioklfm) carries the updates — KLFM, on FM and online.

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