About Golf Magazin

Golf Magazin

GOLF MAGAZIN is a German monthly golf magazine published by JAHR Artopé MEDIA. It is the official members' magazine of the PGA of Germany — the Professional Golfers Association — and, through a cooperation with Golf Digest of the United States, publishes many top stories exclusively in the German-speaking world. The magazine covers the professional tours, instruction from leading coaches, equipment tests, golf travel, club life and the business of golf, addressing everyone from the ambitious amateur to the tour professional. Its website, golfmagazin.de, extends the brand into daily digital golf journalism.

Overview

GOLF MAGAZIN appears monthly and treats golf as a complete world: sport, technique, equipment, travel, lifestyle and business. The professional game — the PGA Tour, the DP World Tour, the majors and the German tournaments — provides the news backbone, while instruction is the service core: technique series from PGA professionals, training drills, short-game masterclasses and mental-game advice written for the club golfer who wants to improve.

Equipment tests are conducted with the thoroughness the golf market demands: drivers, irons, wedges, putters, balls and launch-monitor data, tested by professionals and ambitious amateurs. Golf travel — the resorts, links courses and destinations of the golfing world — and features on German golf clubs, their courses and their managers complete a mix that serves the sport's affluent, engaged audience.

History

GOLF MAGAZIN was developed as the journalistic home of organised German golf, growing alongside the sport's expansion in Germany from the 1980s onward. Golf in Germany evolved from an elite niche into a broad club sport with hundreds of thousands of registered players, and the magazine grew with it — documenting the professionalisation of the game, the rise of German tour players and the development of the country's golf-course landscape.

A defining step was the partnership with the PGA of Germany, making GOLF MAGAZIN the official members' magazine of the association of German golf professionals — a role that gives the title unique access to the country's teaching and touring professionals and anchors its instructional authority. The cooperation with Golf Digest, the world's most important golf magazine, brought exclusive top stories to German readers: instruction from America's top teachers, interviews with the game's biggest stars and the famous course rankings, published in German exclusively in GOLF MAGAZIN.

The PGA of Germany partnership shapes the magazine's instructional content in a distinctive way. The tips and technique series come from the professionals who teach the game for a living — the PGA members working at Germany's clubs — rather than from journalists alone. This gives the instruction a practical, lesson-tee authority: the drill that works for the 18-handicapper, the fault-fix the teaching pro sees every day. Combined with the Golf Digest cooperation's access to the American instruction elite and the world's best players, the magazine offers German readers an instructional spectrum no competitor can match.

The magazine is published by JAHR Artopé MEDIA, the Hamburg-based special-interest publishing group, appearing monthly in German. Detlef Hennies has served as editor-in-chief, leading the title's editorial development.

Content

Instruction is the heart of the magazine: technique series from PGA professionals cover the full swing, the short game, putting, bunker play and course management, with step-by-step photography and drills for the practice range. The magazine's instructional authority rests on its PGA connection — the tips come from the professionals who teach the game for a living.

Equipment testing follows the standards of the international golf press: new clubs are tested with launch-monitor data and on-course evaluation, balls are compared, and the annual equipment specials guide readers through the buying decisions of a technically complex sport. The Golf Digest cooperation enriches this with American test expertise and exclusive features.

Tour coverage follows the professional game with previews, reports and analysis of the majors and the European and American tours, with particular attention to German players. German golf — the clubs, the courses, the managers, the junior programmes, the federation — receives the sustained domestic coverage that only a German title provides. Travel features present the world's great golf destinations, from the Scottish links to the resorts of the Algarve, South Africa and Southeast Asia, and the business pages cover the economics of the sport.

The German tournament scene gives the magazine its domestic news cycle: the BMW International Open in Munich — the European tour's long-standing German flagship — and the other professional events on German soil, covered with the home-soil depth the international press cannot provide. The magazine follows the German tour professionals through the season, from the European tour to the PGA Tour, documenting the careers that inspire the club golfer's ambitions.

Coverage & Audience

GOLF MAGAZIN is sold throughout the German-speaking world at newsstands and by subscription, appearing monthly, and golfmagazin.de serves daily golf news, instruction videos and equipment advice online. The readership is the organised golf community: club members, ambitious amateurs, teaching and touring professionals, club managers and officials — an audience that is notably affluent and engaged, with the magazine reporting 280,000 readers per issue and the highest average household net income among the titles surveyed in the Allensbach advertising analysis.

As the official magazine of the PGA of Germany and the media partner of international golf organisations and tournament series, the title occupies an institutional position in German golf. Its readers are the sport's core — the people who play weekly, who invest in equipment and travel, and who sustain the clubs — and the magazine is their professional journal as much as their leisure reading.

Ownership

GOLF MAGAZIN is published by JAHR Artopé MEDIA, the Hamburg-based publishing group specialising in special-interest magazines. The Jahr group has deep roots in Hamburg publishing and a portfolio spanning sports, lifestyle and knowledge titles; its golf publishing is centred on GOLF MAGAZIN as the flagship.

The institutional partnerships define the title's position: as the official members' magazine of the PGA of Germany, it is embedded in the professional structure of German golf; as the German cooperation partner of Golf Digest, it is connected to the world's leading golf-media brand. These relationships give the magazine access — to professionals, to exclusive content, to the tours — that underpins its editorial authority.

Digital Presence

The magazine's website, golfmagazin.de, is the digital home of German golf journalism: daily news from the tours, instruction videos, equipment-test results, course and travel features, and subscription and e-paper services. The site serves the golfer's everyday needs — the swing tip before the weekend round, the equipment comparison before the purchase, the tournament leaderboard during the major.

Social media channels extend the brand's instruction and tour coverage to younger golfers, with short-form video particularly suited to the swing tip. The monthly print magazine remains the flagship for depth — the long instruction series, the definitive equipment test, the reported feature — while the digital platforms provide the daily rhythm of the sport.

The German golf market provides the magazine's context: the clubs and their members, the courses and their managers, the federation and its programmes — the organised world of German golf, covered with the insider's knowledge. The BMW International Open in Munich — the European tour's long-standing German flagship — is the domestic season's highlight: covered with the home-soil depth the international press cannot provide. The instruction content draws on the PGA of Germany partnership: the teaching professionals' drills, the fault fixes, the practical lesson-tee wisdom — the authority of those who teach the game for a living. The Golf Digest cooperation brings the American elite: the top teachers' instruction, the stars' interviews, the famous course rankings — published in German exclusively in the magazine. The travel features present the golf destinations: the Scottish links, the Algarve, the world's great courses — the journeys the golfer dreams of. The JAHR Artopé publishing home — the Hamburg special-interest house — gives the title the golf-publisher backing. In the German golf press, GOLF MAGAZIN is the players' magazine: the official voice of the German golf professionals, serving the club golfers who want to play better and to know the game more deeply.