About Motorvision+

Motorvision+

Motorvision+ is the streaming service of Motorvision — the German automotive media company — offering the company's car and motorsport programming on demand. Building on the Motorvision TV pay-TV channel's 1,000-plus-episode archive, the service brings automotive content — car reviews, motorsport, classic cars, and motoring lifestyle — to streaming audiences. Operated by Motorvision Group under CEO Raimund Koehler, it extends one of Europe's largest automotive content catalogues to the worldwide streaming audience.

Overview

Motorvision+ is automotive streaming from Germany's car-television specialist. The service offers the Motorvision catalogue on demand: new episodes and shows from the archive — more than 1,000 episodes — covering the automotive world: new-car reviews, classic cars, motorsport, tuning, and motoring lifestyle. The proposition: one of Europe's largest automotive content libraries, available to stream.

The service builds on Motorvision TV — described as the first German TV channel devoted to the world of automobiles — which broadcasts via Sky, IPTV, and streaming in Germany, Austria, and Switzerland. The linear channel's international distribution — extended to platforms in Africa, Asia, and Australia — demonstrated the global appetite for German automotive programming; the streaming service serves that appetite on demand.

Motorvision Group, led by CEO Raimund Koehler, operates the channel and the streaming service as an integrated automotive media business: television production, channel distribution, and streaming — the car enthusiast's media company.

History

Motorvision TV — the linear predecessor — established the brand as Germany's automotive television specialist: the first German TV channel devoted to automobiles, distributed via Sky, IPTV, and streaming in the German-speaking market. The channel's archive grew to more than 1,000 episodes: car reviews, motorsport coverage, and motoring features.

The streaming expansion began with Amazon Channels: in February 2017, Motorvision TV's branded on-demand service launched on Amazon Channels in the United States — bringing the automotive content to American enthusiasts for the first time, at $2.99 per month after a free trial, with new episodes added regularly. CEO Raimund Koehler framed it as bringing "one of Europe's largest catalogues of automotive content to a worldwide audience."

International distribution deals in November 2017 extended the linear channel to six additional platforms across Europe, Africa, and Asia — Sub-Saharan Africa, the Democratic Republic of Congo, the Philippines, the Maldives, Australia, and the Netherlands — demonstrating the catalogue's global appeal. Motorvision+ — the dedicated streaming service — consolidates this on-demand offering: the automotive library, streaming, for the worldwide enthusiast.

The channel's motorsport engagement — including the partnership with the Formelaustria eF1 Championship (the Central European sim-racing series) — reflects the brand's racing roots: broadcasting the virtual Formula One races on its webstream and TV channel.

Programming and Content

Automotive programming is the service's entire offering: car reviews (including the celebrated retro track tests — professionals pushing early-2000s cars to their limits at the ADAC Safety Center in Augsburg), new-car launches, classic-car features, motorsport coverage, tuning and customisation, and motoring lifestyle.

The 1,000-plus-episode archive provides the depth: years of Motorvision TV productions, from contemporary reviews to classic features — the automotive enthusiast's library. New episodes and shows join regularly, keeping the catalogue current with the automotive world.

The track-test format — the professional driver, the challenging circuit, the unvarnished verdict — exemplifies the brand's approach: automotive journalism with the cars driven as they should be driven. The retro reviews, celebrated by enthusiasts online, demonstrate the archive's enduring appeal: the early-2000s cars, tested at the limit, remain compelling viewing.

Coverage and Audience

Motorvision+ streams to the worldwide automotive audience — building on the linear channel's distribution in Germany, Austria, and Switzerland (via Sky, IPTV, and streaming) and its international platform deals. The Amazon Channels presence extends the offering to American Prime members.

The service's audience is the automotive enthusiast: car lovers, motorsport fans, and classic-car devotees — predominantly male, spanning the demographics of motoring passion. The German automotive programming — the track tests, the engineering features — appeals to the global car culture. Detailed ratings are published by the industry's measurement bodies where applicable.

Ownership

Motorvision+ is operated by Motorvision Group, the German automotive media company led by CEO Raimund Koehler.

As a streaming service, Motorvision+ operates within the regulatory frameworks of its distribution markets; the linear Motorvision TV channel is licensed by the German state media authorities.

The Track Test: Signature Journalism

Motorvision's signature — the track test — deserves its own appreciation: the professional driver pushing a car to its limits on a technically challenging circuit, weaving first-hand impressions into the review. The retro track tests — early-2000s cars from the humble Volkswagen Golf to rarities like the Opel Speedster Turbo, driven hard at the ADAC Safety Center in Augsburg — have become online favourites, celebrated by automotive enthusiasts for their honesty and spectacle.

The format's appeal is the vicarious thrill: few viewers will ever drive a car at the limit on a race track, but the Motorvision test driver does it for them — and describes the experience with the enthusiast's vocabulary. The lateral forces, the adrenaline, the machine's responses: automotive journalism as sensory reporting.

This track-test heritage — the company's roots in automotive video production — underpins the streaming service: the archive's most beloved content, available on demand, alongside the new productions that continue the tradition.

From Linear to Streaming: The Motorvision+ Strategy

Motorvision+ represents the company's streaming-era strategy: the 1,000-plus-episode archive, previously available only through the linear channel's schedule, opened to on-demand viewing. The February 2017 Amazon Channels launch in the United States — $2.99 monthly, new episodes added regularly — tested the proposition: would American enthusiasts pay for German automotive programming? The answer shaped the dedicated Motorvision+ service.

The strategy's logic is the archive's value: a thousand episodes of automotive television — track tests, reviews, motorsport, classics — represent years of production investment, appreciating rather than depreciating. On linear television, each episode airs a few times; on streaming, every episode is permanently available, discoverable, and bingeable. The streaming service multiplies the archive's value.

For the linear channel, streaming is complementary rather than cannibalistic: the scheduled premieres and live motorsport drive viewers to the service, while the service's library deepens engagement. The integrated model — linear for discovery, streaming for depth — serves the enthusiast across viewing modes.

The Global Appetite for German Car TV

Motorvision's international expansion — six new platforms across Africa, Asia, and Australia in November 2017 — revealed the global appetite for German automotive programming. Car enthusiasts in Sub-Saharan Africa, the Philippines, the Maldives, and Australia gained access to the channel: German car culture, exported worldwide.

This appetite reflects the German automotive industry's global prestige: the country of Porsche, BMW, and Mercedes-Benz produces car television with unmatched credibility. The track tests at Augsburg, the engineering features, the autobahn heritage — German automotive programming carries the authority of the world's leading car culture.

The streaming service extends this export digitally: where linear distribution required platform deals country by country, streaming reaches the worldwide enthusiast directly. Motorvision+ bets that car passion is universal — and that German car television is its best expression.

Digital Presence

Motorvision+ streams via its dedicated service and through platform partnerships including Amazon Channels. The Motorvision TV YouTube presence — including the celebrated retro track-test reviews — engages the global automotive audience with highlights from the archive.

The brand's social-media channels serve the car-enthusiast community with episode features, motorsport coverage, automotive news, and behind-the-scenes content from the track tests and productions. For the worldwide motoring audience — from the German-speaking heartland to the international platforms — Motorvision+ is the German car channel, streaming: the track tests, the reviews, and the racing — one of Europe's largest automotive catalogues, on demand, for enthusiasts everywhere.