About 371

371

371 is a monthly city magazine published in Chemnitz, in the German state of Saxony, named after the city's 0371 telephone area code. Describing itself as the magazine for Chemnitz covering parties, events, culture, lifestyle and news, it serves an audience of active and night-active readers between sixteen and thirty-five, with a particular focus on the nearly 30,000 students and staff of the universities and colleges in Chemnitz, Zwickau and Mittweida. With eight to nine thousand copies distributed each month to more than four hundred outlets across the Chemnitz region, a dedicated smartphone app, a podcast and a busy event website, 371 is the only printed monthly city magazine in its region and a central guide to going out in western Saxony.

Overview

371 belongs to the German Stadtmagazin tradition: a locally produced magazine that tells its readers what is on, where to go and who is who in the city's cultural life. Its editorial priorities lie in culture and events — party and concert listings, nightlife coverage, cinema, exhibitions and lifestyle topics — supplemented by regional news, classified ads and address directories for clubs, bars, pubs and theaters. The print edition appears monthly and is distributed free of charge through a network of more than four hundred outlets in the Chemnitz administrative region, places where its young target audience naturally passes through.

The magazine's own media data describes its readers as people between sixteen and thirty-five who are active by day and night, with students forming the core. Chemnitz, Zwickau and Mittweida together host close to thirty thousand university students and employees, and 371 explicitly courts them as well as all culture- and event-interested residents. The publisher reports a pickup rate of eighty to ninety percent for the print run — copies placed in the outlets are actually taken — and estimates the contact figures per issue at around twenty thousand people. That combination of targeted distribution and high take-up makes the magazine an attractive advertising channel for regional gastronomy, clubs, event organizers and businesses aimed at young consumers.

Beyond print, 371 operates as a multi-platform local media brand. The 371APP for Android and iOS carries the event calendar to smartphones, the website 371stadtmagazin.de functions as a regional portal with daily event tips and service pages, and a podcast extends the brand into audio. In a media landscape where many free print titles have disappeared, 371's persistence as a monthly print product — the only one of its kind in the region — is itself a distinguishing feature.

History

Like many German city magazines, 371 takes its name from the local dialing code, a shorthand for local identity that needs no explanation among residents. The magazine was built to serve Chemnitz's young cultural scene, growing up alongside the clubs, concert venues and student life of Saxony's third-largest city. Over the years it established itself as the region's leading city magazine by circulation, a position its media materials assert with the claim of being the auflagenstark — highest-circulation — city magazine in western Saxony.

The title's development mirrors the broader evolution of local print media in Germany. Where early city magazines were purely print products financed by local advertising, 371 progressively added digital layers: the website became a continuously updated regional portal, the app put the event calendar in readers' pockets, and the podcast gave its monthly interviews a second life as audio. Each addition responded to the same challenge — the migration of event discovery from print listings to screens — while the monthly print magazine retained its role as a curated, browsable overview that readers pick up in the city's venues.

Chemnitz's designation as a European Capital of Culture in 2025 gave the region's cultural life unusual national and international visibility, and 371 covered the program as the local authority on what was happening — from large-scale projects like the PURPLE PATH art and sculpture trail linking Chemnitz with thirty-eight surrounding municipalities to the everyday concert and party calendar. The magazine's venue guides and event planner documented a city presenting itself to Europe, reinforcing 371's function as the region's cultural memory and current guide in one.

Coverage and Content

The core of 371 is its event coverage. The website's planner lists concerts, parties, exhibitions, markets and festivals day by day, with practical details on venues, times and programs. The print magazine curates the month's highlights: party and event tips, cultural news from Chemnitz and the region, and lifestyle features aimed at a young readership. Recurring service formats include venue portraits — the "Nachts in Chemnitz" series profiles the city's pubs, bars and clubs one by one, from long-established institutions to new openings — giving readers a guided tour of the city's nightlife geography.

Music coverage spans the local scene and touring acts: previews of concerts at venues across the region, reports from the city's clubs, and features on the people shaping Chemnitz's cultural life. The magazine's podcast, "371 Stadtmagazin Chemnitz," publishes the monthly interviews in audio form, with the editorial team talking to the people who move the city — musicians, organizers, cultural figures. Classified ads and address listings round out the practical side: readers can find clubs, bars, theaters and services, and private advertisers can reach the region's young audience.

Regional news appears alongside the cultural core. Coverage of major regional projects — such as the PURPLE PATH sculpture trail created for the Capital of Culture year, with works by internationally known artists set along industrial heritage sites, riverbanks and village churches — shows the magazine treating its region's cultural development as a story worth telling in depth, not just listing. That blend of listings utility and editorial storytelling is the classic city-magazine formula, executed here for a specifically western-Saxon audience.

Organization and Ownership

371 is published as an independent regional media brand based in Chemnitz. Its media data and advertising pages present it as a locally rooted operation serving the Chemnitz region, with the print magazine, app, website and podcast run as one portfolio. Detailed ownership and staffing information is not prominently published in the materials reviewed; no editor-in-chief is named in the public media data, and the publisher's corporate form is not publicly confirmed in the sources consulted.

What is publicly documented is the commercial structure: the magazine sells advertising across its platforms — print display ads, app banners and website placements — with published rate cards and media data aimed at regional advertisers. The distribution operation is a significant undertaking in itself: eight to nine thousand copies placed monthly across more than four hundred outlets in the region, a logistics effort that underlines the print edition's continuing importance to the business. The podcast is distributed through Spotify's creator platform, and the app is maintained for both major mobile operating systems.

Digital Presence

371stadtmagazin.de is the digital headquarters of the brand, described by the publisher as the high-reach regional site for everyone who wants to know what is going on. The site combines a day-by-day event planner with editorial articles on city life, service pages and playful side formats, and it is updated continuously — event listings for September 2026 were live at the time of research, demonstrating active maintenance. Venue guides, event details and news articles give the site a depth that goes well beyond a simple listings feed.

The 371APP extends the event calendar to smartphones, marketed by the publisher as a must-have for the mobile, going-out target audience. On Spotify, the 371 Stadtmagazin podcast publishes the magazine's monthly interviews, inviting listener feedback, wishes and ideas — a direct channel between the editorial team and its audience. Social media profiles distribute event tips and party content to followers. Together, the website, app, podcast and social channels form a digital ecosystem around the monthly print magazine, ensuring that 371 reaches its readers wherever they look for the next night out — on paper in the city's venues, on the phone in their pockets, and in their podcast feeds.