About Gärtnerbörse

Gärtnerbörse

Gärtnerbörse is a German horticulture trade journal published as a brand of the TASPO publishing family by Haymarket Media GmbH in Braunschweig. Appearing six times a year, it is positioned as the specialized knowledge package for production and innovation in commercial horticulture, marketed under the TASPO 360° concept. With an IVW-audited sold circulation of 1,203 copies in 2024 (1,843 distributed), it addresses a focused readership of horticultural producers, nurseries, and young-plant companies seeking in-depth production knowledge. The title carries a historic name: the Deutsche Gärtnerbörse was published from 1938 to 1977 in Aachen as the trade journal for gardeners, succeeding the Rheinische Gärtnerbörse of 1901, and the current TASPO-brand journal continues that tradition in modern form. Edited by Katrin Klawitter, it is part of one of Germany's largest green-industry publishing portfolios.

Overview

Gärtnerbörse appears six times a year as a specialist journal for production horticulture, sold at an annual subscription price of 348 euros in Germany. The IVW audit for 2024 reported 1,203 sold and 1,843 distributed copies, figures that reflect a deliberately narrow, high-value readership rather than mass reach. The publisher presents the title as TASPO 360°, a specialized knowledge package for production and innovation in horticulture designed for readers who, despite time pressure, want sound specialist knowledge to increase efficiency, strengthen market position, and secure their knowledge advantage in the green industry.

The readership consists of production horticulturists: ornamental-plant growers, nurseries, young-plant producers, vegetable growers under glass, and the suppliers, breeders, and consultants who serve them. These are businesses where technical decisions directly determine profitability: the choice of variety, the climate strategy in the greenhouse, the energy source for heating, and the degree of automation all show up in the cost per plant. The journal's production-economics coverage speaks to this reality, treating the nursery as both a biological and a business operation. For an industry in which family businesses dominate and generational change is underway, the journal also serves a succession function, transmitting production knowledge to the next generation of growers. The editorial program focuses on cultivation technology, variety innovations, plant protection, energy efficiency, automation, and the economics of production operations. As a TASPO brand, the journal is integrated into the publisher's cross-media system with the TASPO app, online archive of all e-papers, and webinar offerings through the TASPO Akademie, with subscribers receiving discounts on academy webinars.

History

The name Gärtnerbörse reaches back to the Deutsche Gärtnerbörse, a German-language trade journal for gardeners published from 1938 to 1977 in Aachen by the Georgi publishing house, with the ISSN 0012-0138. It succeeded the Rheinische Gärtnerbörse, subtitled the horticultural trade paper of western Germany, which had appeared since 1901, and was itself succeeded by the Gärtnerbörse Gartenwelt, journal for production and services in commercial horticulture. The historical title thus spans more than a century of German horticultural journalism.

The current Gärtnerbörse was developed within the TASPO publishing family of Haymarket Media GmbH in Braunschweig as a dedicated production title alongside the weekly TASPO newspaper for the green market. The TASPO brand itself is the leading German horticulture weekly, and the publisher expanded it into a family of specialist titles including TASPO Garten-Design, TASPO Baumzeitung, g&v, Deutsche Baumschule, and Friedhofskultur, with Gärtnerbörse serving the production segment. The TASPO Awards, the self-described Oscars of the green industry, celebrated their 20th anniversary in 2025 with more than 400 industry guests in Berlin, underscoring the publishing house's central role in the trade.

Coverage and Content

The editorial program of Gärtnerbörse concentrates on the production side of horticulture: cultivation methods, substrate and fertilization strategies, plant-protection concepts, energy management in greenhouses, lighting and climate control, automation and robotics, and the breeding innovations that drive the ornamental-plant market. Variety presentations and breeder portraits connect the journal to the innovation pipeline, while production-economics articles address costing, investment decisions, and the marketing of production nurseries.

Energy efficiency has become a signature topic, with video and print features documenting investments in shading, screening, and climate technology at leading nurseries and their payback through energy savings and quality improvements. Sustainability coverage follows the industry's response to climate change, from climate-resilient assortments to biodiversity and resource efficiency. The TASPO Akademie webinars extend the journal's topics into interactive training, and the TASPO Spezial video series takes the reporting directly into the greenhouse with drone footage and grower interviews. The tone is technical and practice-oriented, written for producers who measure success in crop quality and cost per unit.

Organization and Ownership

Gärtnerbörse is published by Haymarket Media GmbH, based at Frankfurter Straße 3d in Braunschweig, the German arm of the international Haymarket Media Group with a publishing program focused on the green industry. The editor of the title is Katrin Klawitter, with Silke Burkert as contact for the publishing side and Jens Merzdorf handling advertising. The TASPO publishing family is presented annually at the IPM, the world's leading horticulture trade fair in Essen, where the publisher's team informs visitors about its specialist titles.

Haymarket Media's green portfolio makes it one of the dominant publishers for German horticulture, with the weekly TASPO as flagship and the specialist titles covering garden design, tree nurseries, cemetery culture, and production. All of the publisher's journals are IVW-audited, a quality signal for the industry's advertisers. The business model combines subscriptions, with the Gärtnerbörse annual subscription at 348 euros reflecting its specialist positioning, advertising from breeders, technology suppliers, and substrate and plant-protection companies, and the cross-media revenues of the TASPO 360° system including webinars and digital archives.

The TASPO Universe

Gärtnerbörse operates within the TASPO universe, one of the most comprehensive publishing ecosystems for the green industry in Europe. The weekly TASPO newspaper covers the entire green market with news, markets, and politics; TASPO Garten-Design addresses landscape gardeners and designers; TASPO Baumzeitung serves tree nurseries; g&v covers the nursery and garden-center trade; Deutsche Baumschule addresses woody-plant production; and Friedhofskultur serves cemetery gardening. The TASPO Awards honor achievements across the industry, from breeding innovations to entrepreneurial excellence, with categories spanning flowers and plants, nursery stock, and garden retail.

The TASPO app gives subscribers mobile and desktop access to their subscriptions, article search, and the online archive of all digital issues. The TASPO Akademie offers webinars on production topics, with Gärtnerbörse subscribers receiving discounts. This integration means the six print issues of Gärtnerbörse function as the in-depth, collectible core of a continuous knowledge service, with the app, webinars, and the weekly TASPO providing the faster rhythms around it.

Digital Presence

The journal's web presence is integrated into the TASPO digital system at taspo.eu, where the Gärtnerbörse brand page presents the title within the publishing family's portfolio. The TASPO app provides subscribers with access to all e-paper issues, article search, and the complete digital archive, on desktop and mobile. The TASPO Spezial video series, published on the publisher's YouTube channel, extends the journal's production reporting into video, with features on energy efficiency, shading technology, and grower collaborations filmed directly in the nurseries.

The publisher's media data for print and online, published annually on platforms including Calaméo, documents the cross-media offering: print journals, online portals, newsletters, webinars, and the awards. For a readership of producers who spend their days in greenhouses rather than offices, the app-based access to the journal's archive and the video formats provide the practical knowledge transfer that complements the six annual print issues. The combination of a historic journal name with a modern cross-media system positions Gärtnerbörse as the production specialist within Germany's leading green-industry publishing house.