About Pferdebetrieb

Pferdebetrieb

Pferdebetrieb – Das Profi-Magazin is the German specialist journal for professional horse enterprises, published ten times a year by the FORUM Zeitschriften und Spezialmedien GmbH — a subsidiary of the Forum Media Group. With 2,807 sold and 5,791 distributed copies (IVW Q4/2024), it addresses the professional horse farm: the correct horse-enterprise management and horse breeding, the open legal questions of horse keeping, the new products and equipment for horse enterprises, and the valuable tips on the management and marketing of a horse enterprise plus the successful customer acquisition and retention. The editor-in-chief is Kai Schwarz, the managing director Rosina Jennissen. The ISSN is 1437-3866.

Overview

Pferdebetrieb is a German-language B2B specialist journal for horse breeding and equestrian sport's professional side, published ten times a year. The publisher and Herausgeber is the FORUM Zeitschriften und Spezialmedien GmbH — the Forum Media Group's specialist-journal subsidiary. The editor-in-chief is Kai Schwarz; the Geschäftsführerin Rosina Jennissen. The IVW-audited circulation: 2,807 sold and 5,791 distributed copies (Q4/2024) — the controlled circulation reaching beyond the subscribers into the professional horse enterprises. The sold-to-distributed ratio — the 2,807 subscribers against the 5,791 total reach — shows the B2B journal's distribution: the paid subscriptions plus the controlled free copies to the qualified enterprises — the advertisers buying the profession's reach, the IVW certifying it. The programme: the correct Pferdebetriebsführung (horse-enterprise management) and Pferdezucht (horse breeding), the clarification of open legal questions in horse keeping, the presentation of new products and equipment for horse enterprises, and the management and marketing tips — the customer acquisition and retention. The enterprise management is the journal's core: the stable's economics — the box prices calculated, the staff scheduled, the feed costs controlled — the professionalisation of the horse keeping. The breeding coverage — the stallion selections, the mare lines, the foal assessments — serves the breeding farms: the genetics managed. The legal questions are the enterprise's risk: the boarding contracts' liability clauses, the riding-lesson accidents' responsibility, the animal-welfare law's stable requirements, the building law's permits — the lawyer's answers for the stable owner. The products and equipment — the feeding technology, the manure systems, the riding-surface construction, the horse transporters — are the investment decisions: the journal's tests and presentations guiding the purchases. The management and marketing tips — the stable's brand, the website, the social media, the open days — are the enterprise's growth: the professional marketing for the horse business. The customer acquisition and retention — the riding students recruited, the boarders bound, the tournament riders attracted — are the revenue: the stable's occupancy managed. The special booklets — the market overviews on feeding, bedding or riding surfaces (2010), the Equitana guide (2009) — extend the ten issues into the reference formats. The market overviews are the buying guides: the feeding booklet comparing the feed producers' programmes, the bedding booklet the litter materials, the riding-surface booklet the arena constructions — the products' data, the suppliers' addresses, the prices' ranges. The Equitana guide — the booklet for the Essen world's fair of equestrian sport — is the fair companion: the exhibitors, the halls, the programme — the visitor's navigation. The booklets' advertising — the suppliers' presentations in the reference format — is the B2B journal's premium inventory: the buying guide kept, the fair guide carried.

History

Pferdebetrieb belongs to the FORUM Zeitschriften und Spezialmedien GmbH's equestrian portfolio — alongside the equitrends trade magazine (since 1994, for the equestrian-sport trade, manufacturers and service providers) — the Forum Media Group's horse publishing. The Forum Media Group — the Merching-based specialist-media group — built the B2B journal portfolio for the niche industries: the horse enterprises, the equestrian trade, the professional stables. The Merching publishing address — the Bavarian town's media group — is the German B2B niche press's pattern: the specialist publishers outside the metropolises, close to the industries they serve. The FORUM Zeitschriften und Spezialmedien GmbH — the subsidiary for the journals and special media — concentrates the group's periodicals: the Pferdebetrieb, the equitrends, the further B2B titles. The group's vertical integration — the journals, the books, the events, the digital — serves the niche industries completely: the horse world's media house. The journal's history is the professional horse industry's trade-press history: the riding schools, the boarding stables, the breeding farms, the tournament stables — the enterprises that keep horses professionally — needing the management journal. The riding schools — the lesson operations — need the customer acquisition. The boarding stables — the livery yards — need the pricing and the liability. The breeding farms — the studs — need the genetics and the marketing. The tournament stables — the competition yards — need the sport's economics. The Equitana guide (2009) — the booklet for the world's leading equestrian fair — and the market overviews (2010) document the journal's service formats. The IVW auditing — the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern — certifies the circulation: the 2,807 sold and 5,791 distributed copies as the verified currency.

Coverage and Content

The journal's programme is the professional horse enterprise's management. The enterprise management: the correct Pferdebetriebsführung — the stable management, the staff, the finances, the organisation. The breeding: the Pferdezucht — the breeding programmes, the stallions, the foals, the breed associations. The legal questions: the open Rechtsfragen of horse keeping — the liability, the boarding contracts, the animal-welfare law, the building law for stables. The products and equipment: the new products and devices for horse enterprises — the stable technology, the feeding systems, the riding surfaces, the transporters. The management and marketing: the valuable tips on the management and marketing of a horse enterprise — the positioning, the pricing, the communication. The customer acquisition and retention: the successful Kundengewinnung und -bindung — the riding students, the boarders, the tournament riders won and kept. The market overviews — the feeding, bedding, riding-surface booklets — are the buying guides: the products compared, the suppliers listed. The journalism is the B2B trade press's: the professional's journal — the management knowledge for the horse enterprise.

Organization and Ownership

Pferdebetrieb is published by the FORUM Zeitschriften und Spezialmedien GmbH — a subsidiary of the Forum Media Group, based in Merching, Bavaria. The editor-in-chief is Kai Schwarz; the Geschäftsführerin Rosina Jennissen. The commercial model is the B2B specialist journal's: the subscriptions — the 2,807 sold copies — the controlled distribution — the 5,791 distributed copies reaching the professional enterprises — the equestrian industry's advertising — the feed producers, the stable-technology makers, the equipment suppliers — and the special booklets as the reference advertising formats. The ISSN is 1437-3866; the website pferde-betrieb.de. The IVW membership certifies the circulation. Detailed founding-year information is not publicly confirmed in the sources available.

Digital Presence

The journal's website is pferdebetrieb.com (pferde-betrieb.de) — the online portal with the current issue's excerpts, the subscriptions, the media data. In the German equestrian-press landscape Pferdebetrieb occupies the professional-enterprise pole: alongside the St. Georg (the sport magazine since 1900), the Mein Pferd (the leisure riders' monthly), the equitrends (the FORUM trade magazine) and the Pferd & Wagen (the driving magazine), the FORUM journal is the professionals' management magazine — ten issues a year, the legal questions and the market overviews, the customer acquisition and the equipment — from Merching to the professional stables, in print and online. The professional-enterprise positioning — the journal for those who earn their living with horses, not the hobbyists — distinguishes the Pferdebetrieb from the equestrian consumer press: the management knowledge against the riding instruction, the B2B circulation against the kiosk. The FORUM house's equestrian pair — the Pferdebetrieb for the horse enterprises, the equitrends for the equestrian trade — covers the professional horse world's two sides: the service providers and the product suppliers.