About Gastrotel

Gastrotel

Gastrotel is Germany's highest-circulation trade magazine for gastronomy and hospitality — "Deutschlands auflagenstärkstes Fachmagazin für Gastronomie und Hotellerie," the independent trade magazine for entrepreneurs and managers in the gastronomy and hotel industry, published from Essen by the gwverlag. The IVW-audited figures (Q2/2017) document a distributed edition of 100,283 copies per issue at a print run of 101,000 — reaching almost every second gastronomic business in Germany, from the bistros and cafés to the scene gastronomy and the family hotels. The motto: "von Profis für Profis" (by professionals for professionals), "Stärkt Köche!" (strengthens chefs!) — the magazine that informs and inspires ("Informieren und inspirieren") with an editorial concept of highest target-group affinity. The website gastrotel.de publishes the industry news — the gastronomy trends for 2026, the Copa Jerez finale at Munich's Allianz Arena, the Gen Z focus of the gastronomy.

Overview

Gastrotel is the independent trade magazine for entrepreneurs and managers in gastronomy and hospitality in Germany — the IVW-audited, independent trade magazine with the highest circulation of the industry ("das auflagenstärkste IVW-geprüfte unabhängige Fachmagazin für Unternehmer und Manager in Gastronomie und Hotellerie in Deutschland"). The 2018 media data: the print run 101,000 copies, the distributed edition 100,283 (IVW 2/2017), the subscriptions 28,873 — the attractive publication reaching almost every second gastronomic business in Germany. The target group: the breadth of the target group — bistros, cafés, restaurants, pubs, scene gastronomy, inns, pensions, family hotels, etc. — the entrepreneurs and managers who need the innovations and impulses of the market, focused on the current and visionary business success.

The magazine's USP: with 100,283 copies per issue, the highest-circulation trade magazine of the industry in Germany — an editorial concept with highest target-group affinity, the management and marketing topics, and the specialist topics from the segments Food & Beverages, Ausstattung & Ambiente (equipment & ambience), and Ausstattung & Technik (equipment & technology) — informing and inspiring, the content champions for the target group ("wir von Gastrotel sind die Themenchampions"). The clear layout design and the numerous facts and figures; the editorial office accompanying the industry's relevant social, economic, and association-political developments with news, comments, opinions, and statements — the focus on the current and visionary business success ("den aktuellen und visionären Betriebserfolg"), the innovations and impulses of the market — attractive because a competent publishing and editorial team knows that trade publications must be emotionally staged more than ever ("mehr denn je emotional inszeniert werden müssen").

History

Gastrotel is the gwverlag's flagship — the publishing and editorial team drawing on 33 years of publishing experience (the 2018 media data: "Das Verlags- und Redaktionsteam kann auf 33 Jahre Verlagserfahrung zurückgreifen") — the independent trade magazine for the gastronomy and hotel industry from Essen. The 2024 issue 3/4 marks the 39th volume ("39. Jahrgang," 2 euros) — the magazine serving the industry since the mid-1980s, the independent voice for the entrepreneurs and managers, the content specialists who know exactly which topics interest the community.

The magazine's formula — "Content ist King" ("Content is King und wir von Gastrotel sind die Themenchampions") — the content specialists for the target group knowing exactly which topics interest the community: the storytelling of the message ("Überlassen Sie einfach uns das Storytelling Ihrer Botschaft"), the campaign concentration, the multichannel publishing, the campaign management — full service from one hand ("Full Service aus einer Hand"). The 100,283 copies (IVW 2/2017) made it Germany's highest-circulation trade magazine for gastronomy and hospitality — the advertisers' address for reaching almost every second gastronomic business — attractive because a competent publishing and editorial team knows that trade publications must be emotionally staged more than ever.

Coverage and Content

Gastrotel's coverage: the gastronomy and hospitality in all its breadth — the Food & Beverages (the premium beef, the alcohol-free dining, the food trends), the Ausstattung & Ambiente (the equipment and ambience), and the Ausstattung & Technik (the equipment and technology — the combi steamers, the frying technology). The 2024 issue: the Transgourmet interview (regional purchasing, people in the kitchen — "Regional Einkaufen | Menschen in der Küche"), the Masi Wine Bar Munich (food pairing with wine — "Food Pairing mit Wein"), the exclusive Rational interview (the new iHexagon — "Der neue iHexagon"). The 39th volume's issues: the independent trade magazine's service for the entrepreneurs and managers — the innovations, the impulses, the business success.

The news: the gastronomy trends for 2026 (the OpenTable data: 62% of Germans seeing the restaurant visit as a special experience rather than routine, the restaurant visits up 5% year-on-year, the group reservations up 7%, the date-night dining up 112% — the shared experience as the heart of eating), the Copa Jerez finale (the German final at Munich's Allianz Arena — Hans and Chantal Lange Rodriguez of Teko by Lange Rodriguez Essen winning with their menu and sherry pairing, representing Germany at the 2027 international final against seven other countries — over 600 guests from gastronomy, hospitality, press, and influencers), the Gen Z focus (the Arla Pro brochure on the 16–28-year-olds' food culture — flexible meal times, experimental tastes, sustainability awareness). The editorial office accompanying the developments with news, comments, opinions, and statements — informing and inspiring, the current and visionary business success.

Organization and Ownership

Gastrotel is published by the gwverlag (Essen) — the publishing and editorial team with 33 years of publishing experience, the content specialists for the gastronomy and hospitality target group. The magazine's self-description: the independent trade magazine for entrepreneurs and managers in gastronomy and hospitality — "von Profis für Profis," "Stärkt Köche!"

The economics: the subscriptions (28,873 — the IVW 2/2017 figure) plus the advertising (the industry's suppliers — the food and beverage makers, the equipment manufacturers, the technology providers — reaching the 100,283 distributed copies, almost every second gastronomic business in Germany) — the highest-circulation trade-magazine model, the multichannel publishing (print, online, newsletter, events) as the full service from one hand: the campaign concentration, the multichannel publishing, the campaign management. The media data (price list no. 30, valid from January 1, 2018) document the advertising offer — the storytelling of the message by the content specialists.

The magazine's reach — the 100,283 copies per issue — makes it the advertisers' address for the gastronomy and hospitality industry: the suppliers reaching the entrepreneurs and managers, the decision-makers of the bistros, cafés, restaurants, pubs, inns, pensions, and family hotels — the highest target-group affinity, the emotional staging of the trade publication, the facts and figures in the clear layout design.

Digital Presence

The website gastrotel.de is the magazine's digital presence: the industry news (the newsdetail pages — the gastronomy trends for 2026, the Copa Jerez finale, the Gen Z focus), the "Gastrotel Weekly" newsletter, and the subscription and advertising information. The news: the current industry developments, the trends, the competitions — the digital extension of the print magazine, the content specialists' multichannel publishing.

For the entrepreneurs and managers in gastronomy and hospitality — the bistros, the cafés, the restaurants, the pubs, the scene gastronomy, the inns, the pensions, the family hotels, the chefs — Gastrotel provides the independent trade magazine: the highest-circulation Fachmagazin for the industry, by professionals for professionals — informing and inspiring, "Stärkt Köche!," from Essen for all of Germany — the 100,283 copies reaching almost every second gastronomic business — the IVW-audited independent trade magazine for the entrepreneurs and managers of the gastronomy and hospitality, the content specialists' multichannel publishing from Essen — the highest-circulation trade magazine for gastronomy and hospitality in Germany, "Deutschlands auflagenstärkstes Fachmagazin," informing and inspiring the industry's entrepreneurs and managers.