About prmagazin

prmagazin

prmagazin is the German-language monthly trade journal for public relations — "Kommunikation für die Medienbranche". Published since 1975 by the Medienfachverlag Rommerskirchen GmbH in Remagen (Rhineland-Palatinate), it addresses journalists, PR agencies and press spokespersons. The editor-in-chief: Thomas Rommerskirchen — the son of the publishing house's founder Theo Rommerskirchen — who is also managing director of the Medienfachverlag Rommerskirchen GmbH alongside Katharina Skibowski. The dual role — the editor-in-chief and the managing director in one person — is the family publisher's efficiency: the editorial and the commercial in the founder's son's hands. The Skibowski co-management — the second managing director — adds the professional management: the family business's modern governance. The sold circulation was stated at 2,042 copies, the distributed at 4,505 (IVW Q2/2010). The IVW-audited figures — the sold and the distributed — document the specialist journal's honest scale: the two thousand subscribers, the four-and-a-half thousand industry reach. The ISSN (print): 0015-7759 — the journal's bibliographic identifier since 1975. The portal: prmagazin.de — the monthly's digital home, the archive, the current issue, the subscriptions.

Overview

prmagazin is a German-language monthly trade journal for the public-relations industry, published by the Medienfachverlag Rommerskirchen GmbH in Remagen. The readers: the PR industry's professionals — the journalists covering communications, the PR agencies' consultants, the companies' press spokespersons. The journalists read the magazine as the industry's mirror: the agencies' moves, the research. The agency consultants read it as the business intelligence: the competitors, the clients, the careers. The press spokespersons read it as the profession's forum: the best practice, the benchmarks. The sold 2,042 copies (IVW Q2/2010) — the subscribers' core — and the distributed 4,505 — the trade fair and association copies — show the specialist journal's two circles: the paying readers and the industry's reach. The programme: PR news, portraits of industry figures, research results, background reports and the industry's job advertisements — around 70 pages per issue. The news section carries the industry's month: the people, the deals, the debates — the PR world's current affairs. the agency business — the new mandates, the mergers, the foundings — the industry's deal flow. the corporate communications — the appointments, the restructurings — the companies' communications in motion. the associations — the BdKom, the DPRG, the GPRA — the profession's organised voice. The portraits introduce the industry's heads: the agency founders, the corporate communications chiefs, the researchers — the people behind the profession. The research results bring the PR science into the practice: the university studies, the industry surveys — the evidence for the practitioners. The background reports analyse the trends: the digitalisation, the AI, the measurement — the industry's future examined monthly. The job advertisements are the industry's career market: the agencies' and companies' openings — the talents' opportunities, the employers' visibility. The monthly frequency — the twelve issues per year — is the trade journal's rhythm: the industry's month, the professionals' regular reading. The publisher's description: "Kommunikation für die Medienbranche" — the trade journal's promise, the media industry's PR compass. The sold circulation was stated at 2,042 copies and the distributed circulation at 4,505 copies (IVW Q2/2010) — the specialist journal's concentrated reach into the German PR industry's decision-makers. The same publishing house also produces the media trade journal journalist — the high-circulation traditional paper to whose brand power Theo Rommerskirchen attached the prmagazin (1975) and the magazine Insight (2001) "quasi as side wings".

History

prmagazin's history is the Rommerskirchen publishing house's family story. The Medienfachverlag Rommerskirchen in Remagen grew around the media trade journal journalist — the "auflagenstarke Traditionsblatt". The house's geography — Remagen on the Rhine, the Rolandseck district — is the Rhineland's media publishing: the small town's national trade press. The family's publishing — the Theo founding, the Thomas succession — is the German Mittelstand's media form: the owner-managed specialist publisher. In 1975 the publisher's founder Theo Rommerskirchen built the prmagazin onto the journalist's brand power — the PR industry's own monthly, the communications professionals' trade journal. The 1975 context — the German PR industry's professionalisation, the DPRG's growth, the agencies' founding wave — created the magazine's market: the practitioners needing their own medium. The "side wing" strategy — the prmagazin (1975) and later Insight (2001) attached to the journalist's brand power — is the specialist publisher's portfolio logic: the strong root brand carrying the niche titles. In 2001 the magazine Insight followed as the second side wing. The succession: Thomas Rommerskirchen — the founder's son — took over as editor-in-chief and managing director (alongside Katharina Skibowski), continuing the family publishing house's PR programme. The 1975 founding places prmagazin among the German PR industry's long-established trade journals — the 1970s professionalisation of German public relations documented month by month. The five decades of publication — the 1975–2020s run — span the industry's transformation from press relations to integrated communications. The 1970s–1980s: the press work's professionalisation — the press releases, the media relations — the craft's foundations, still visible. The 1990s: the agencies' boom — the IPOs, the international networks — the German PR industry going global. The 2000s: the digitalisation — the websites, the online PR — the internet reshaping the craft. The 2010s: the social media — the influencers, the content — the new channels' conquest. The 2020s: the AI — the automation, the measurement — the profession's next transformation. The magazine documented each wave: the monthly chronicle of the German PR industry's half-century.

Coverage and Content

The journal's programme is the PR industry's professional world. The news: the industry's current affairs — the agencies, the appointments, the campaigns. The portraits: the industry's figures — the communicators, the researchers. The research results: the PR science — the studies, the findings. The background reports: the industry's deep dives — the trends, the debates. The job advertisements: the industry's career market. The ~70 pages per issue carry the monthly rhythm: the industry's month in review, the professionals' reading. The journalism is the trade journal's: the expert, the insider, the professional — the PR industry's monthly mirror, the Rommerskirchen house's PR flagship, from the 1975 first issue to the current editions.

Organization and Ownership

prmagazin is published by the Medienfachverlag Rommerskirchen GmbH in Remagen (Rhineland-Palatinate). The editor-in-chief: Thomas Rommerskirchen — the son of the publishing house's founder Theo Rommerskirchen. The managing directors: Thomas Rommerskirchen and Katharina Skibowski. The same house publishes the media trade journal journalist and the magazine Insight (since 2001) — the portfolio's three pillars: the media, the PR, the insight. The commercial model is the B2B trade journal's: the subscriptions, the industry's advertising, the job advertisements. The subscriptions — the sold 2,042 copies — reach the industry's core: the agencies, the corporate communications departments, the associations. The industry's advertising — the PR tools, the service providers, the event organisers — monetises the professional audience. The job advertisements — the careers section — monetise the industry's labour market: the employers' search, the talents' hunt. Current circulation and staffing details beyond the above are not publicly confirmed in the sources available — the family house's discretion.

Digital Presence

The journal's portal is prmagazin.de (www.prmagazin.de) — the monthly's digital home, the archive, the current issue. In the German PR trade-press landscape prmagazin occupies the monthly-journal pole: the 1975-founded Rommerskirchen title — the journalist sibling, the 70-page monthly, the ISSN 0015-7759 — on prmagazin.de, the PR industry's traditional trade journal. The monthly-journal positioning — the reflective monthly against the daily wires — is the title's character: the analysis, the background, the research. The family-publisher ownership — the Theo-to-Thomas Rommerskirchen succession — is the title's continuity: the Remagen house's PR tradition. The journalist sibling — the "auflagenstarke Traditionsblatt" — is the title's root: the media industry's publishing family.