About Process

Process

Process — "Magazin für Chemie + Pharmatechnik" — is the German-language trade magazine for the chemical, pharmaceutical and process industries, published by the Vogel Communications Group in Würzburg. Founded in 1994, Founded in 1994, it appears monthly. The distributed circulation of 24,086 copies (IVW July 2018–June 2019) — the audited reach, the B2B scale documented, the engineers' trust earned over three decades, monthly renewed, industrially rooted. Its programme: current business and application-oriented technology information for the chemical, pharmaceutical, process-engineering, food, energy, oil-and-gas, biotechnology and water industries. The editor-in-chief: Wolfgang Ernhofer — the title's editorial head, the process industries' journalistic voice. The ISSN (print): 0946-2856 — the magazine's bibliographic identifier since 1994. The portal process.vogel.de — "Das Portal für die pharmazeutische Industrie" — complements the print magazine with a topic-specific platform, newsletters, whitepapers and webinars; its traffic: 184,937 page impressions, 104,745 visits, 97,174 unique visitors.

Overview

Process is a German-language monthly trade magazine for chemistry and pharmaceutical technology, published by the Vogel Communications Group GmbH & Co. KG in Würzburg. It covers the market of the chemical, pharmaceutical and process-engineering industries with current business and application-oriented technology information. The target groups: engineers and technicians; technical specialists and managers in the chemical, pharma, food and energy industries; decision-makers in the oil and gas industry and biotechnology; decision-makers in the water and wastewater sector. The engineers and technicians read the magazine as the application handbook: the plant engineering, the flow technology, the safety. The technical managers read it for the investment decisions: the automation, the digitalisation. The oil-and-gas and biotech decision-makers read the industry's strategies: the markets, the technologies. The water-sector managers read the infrastructure's future: the treatment, the networks. The print magazine is complemented by the industry title PharmaTEC and by international titles. The online offering: the process.vogel.de platform — subdivided by subject — with the sections automation, plant engineering (Anlagenbau), flow technology (Strömungstechnik), process engineering (Verfahrenstechnik) and safety; topic newsletters, whitepapers and webinars complete the offering. The portal's traffic: 184,937 page impressions, 104,745 visits, 97,174 uniques (Google Analytics) — the B2B platform's measured reach, the advertisers' currency.

History

Process's history begins in 1994 — the first issue of the "Magazin für Chemie + Pharmatechnik" in the Vogel publishing house. The 1994 founding's context: the German chemical and pharmaceutical industries' post-reunification restructuring, the process industries' automation wave. The 1994 moment — the Treuhand's chemical sell-offs, the Eastern plants' modernisation, the Western groups' globalisation — created the magazine's market: the process industries in upheaval needing orientation. The automation wave — the process control systems, the field devices — gave the magazine its technology beat: the "Automatisierung" section's raison d'être. Over three decades the title grew into the Vogel Communications Group's chemistry-and-pharma flagship with a distributed circulation of 24,086 copies (IVW July 2018–June 2019). The Vogel house itself: the Vogel Communications Group GmbH & Co. KG in Würzburg — the German specialist-communications provider with around 790 employees and 104 million euros revenue (2021), whose trade media include Automobil Industrie, MM MaschinenMarkt, MM Logistik, kfz-betrieb, konstruktionspraxis, IT-Business, Elektronikpraxis, elektrotechnik and Laborpraxis — over 100 print media, web portals and business events. The Würzburg seat — the Franconian publishing city — anchors the group: the 20 companies and participations in twelve countries managed from the Main. The agency core — the automated communication, the corporate publishing, the social media services — complements the media: the communications group's two pillars. The editor-in-chief: Wolfgang Ernhofer — the title's long-standing editorial lead. the process industries' transformation: the automation, the digitalisation, the sustainability. The 1990s: the automation — the DCS systems, the fieldbus. The 2000s: the globalisation — the Asian plants, the supply chains. The 2010s: the digitalisation — the Industry 4.0, the digital twins. The 2020s: the sustainability — the green chemistry, the circular economy, the hydrogen. The magazine chronicled each shift: the process industries' three decades in monthly instalments.

Coverage and Content

The magazine's programme is the process industries' technology and business. The technology: the application-oriented engineering information — the plant engineering, the flow technology, the process engineering, the automation, the safety — the engineers' monthly toolkit. The business: the current economic information — the markets, the companies, the investments — the managers' monthly briefing. The industries: the chemical, the pharmaceutical, the food, the energy, the oil and gas, the biotechnology, the water and wastewater — the process world's full spectrum. The formats: the print magazine's monthly deep dives; the portal's daily news; the newsletters' topic pushes; the whitepapers' lead generation; the webinars' expert dialogues. The monthly deep dives — the print's long-form — serve the engineers' thoroughness: the technology explained. The portal's daily news — the wire's speed — serves the managers' currency: the markets today. The newsletters' topic pushes — the automation, the safety — serve the specialists' focus. The whitepapers' lead generation — the vendors' content — serves the marketing's funnel. The webinars' expert dialogues — the live Q&A — serve the community's exchange. The sister title PharmaTEC covers the pharmaceutical technology's special topics; the international titles serve the export markets — the portfolio's extensions, the German engineering's global voice. The journalism is the industrial trade press's: the technical, the application-oriented, the business-minded — the process industries' monthly, from the 1994 first issue to the current editions.

Organization and Ownership

Process is published by the Vogel Communications Group GmbH & Co. KG, Würzburg (management: Matthias Bauer (chairman), Dennis Hirthammer, Günter Schürger). The editor-in-chief: Wolfgang Ernhofer — the editorial responsibility, the V.i.S.d.P. The Vogel Communications Group: around 20 companies and participations in twelve countries, focus on the German-speaking market plus Eastern Europe and Asia; core business: agency services (automated communication, corporate publishing, social media services, PR) and specialist media. The commercial model is the B2B industrial media's: the subscriptions, the industry's advertising, the content marketing (advertorials with homepage teaser, newsletter push, social media campaign, SEO-effective, three months runtime), the whitepapers, the webinars. The subscriptions — the distributed 24,086 copies — reach the industries' engineers and managers. The industry's advertising — the plant builders, the component makers, the automation vendors — monetises the technical audience. The content marketing — the three-day homepage teaser, the newsletter push, the social campaign — monetises the attention: the 184,937 page impressions. The whitepapers and webinars — the lead generation — monetise the expertise: the vendors' thought leadership. Current staffing beyond the above is not publicly confirmed in the sources available — the Würzburg group's discretion.

Digital Presence

Process's portal is process.vogel.de — "Das Portal für die pharmazeutische Industrie", the topic-subdivided platform with the automation, plant-engineering, flow-technology, process-engineering and safety sections — the print's digital twin, the industry's daily companion. The newsletters: the topic newsletters' pushes — the automation, the safety, the pharma — the specialists' inboxes served. The whitepapers and webinars: the lead-generation and expert-dialogue formats — the vendors' thought leadership, the community's live exchange. The content marketing: the advertorials in the site's editorial layout — the three-day homepage teaser, the newsletter push, the social campaign — the attention monetised natively. In the German industrial trade-press landscape Process occupies the chemistry-and-pharma pole: the 1994-founded Vogel title — the 24,086-copy circulation, the PharmaTEC sister, the international titles — on process.vogel.de, the process industries' magazine, Würzburg's technical voice since 1994. The chemistry-and-pharma positioning — the "Magazin für Chemie + Pharmatechnik" — is the title's niche: the process industries against the discrete manufacturing. The Vogel Communications Group's ownership — the Würzburg house's 100-plus media — is the title's scale: the specialist publisher's portfolio power. The portal's platform — the topic-subdivided sections, the 184,937 page impressions — is the title's digital dimension: the print plus the platform.