About DIE PTA IN DER APOTHEKE

DIE PTA IN DER APOTHEKE

DIE PTA IN DER APOTHEKE is the German-language specialist magazine for pharmaceutical-technical assistants — monthly, since 1971. The first specialist journal for the PTA profession: when the first PTA left the PTA schools in 1971, the magazine was there — published by the Umschau Zeitschriftenverlag GmbH in Wiesbaden (Marktplatz 13, 65183 Wiesbaden). Its programme: the PTA and Pharmazie-Ingenieure (the pharmaceutical staff's) professional journal — the Selbstmedikation (the self-medication's) and Beratung (the counselling's) competence, the new products, the PTA- and PKA-Fortbildung (the continuing education). Its economics: the single price €10.50, the annual subscription €96 (domestic) — the sold circulation 960, the distributed 23,799 (fachzeitungen.de, December 2025). Its digital: diepta.de and the DIE PTA-App.

Overview

DIE PTA IN DER APOTHEKE is a monthly German-language specialist magazine for pharmaceutical-technical assistants. Its format: the printed monthly — on the 1st of the month, in the pharmacies' counters — and the digital: diepta.de, the DIE PTA-App. Its publisher: the Umschau Zeitschriftenverlag GmbH, Wiesbaden — the publisher of the Deutsche Apotheker Zeitung and other pharmacy media. Its audience: the PTA — the pharmacy's counselling professionals — and the Pharmazie-Ingenieure (the pharmaceutical engineers, the Eastern German title's equivalent). The PTA read the Beratung: the customer consultation's aids — the counselling conversations made competent. The pharmacy teams read the new products: the OTC's innovations, the industry's launches. The career-minded read the Fortbildung: the continuing education's dates, the certified courses. The magazine's monthly rhythm — the 1st of the month, in the pharmacies' counters — reaches the workplace: the PTA's monthly reading. Its rhythm: monthly (zwölfmal jährlich). Its programme: the Selbstmedikation and Beratung — the customer consultation's competence — the new products, the training, the industry's news. Its history: since 1971 — the first specialist journal for the PTA profession.

History

The magazine's history begins in 1971 — the first issue of DIE PTA IN DER APOTHEKE, in the year the first PTA left the PTA schools. The 1971 moment: the PTA profession's birth — the 1968 law's first graduates — and the magazine's founding as the profession's own journal. The late-1960s law — the PTA-Ausbildung's creation — produced the 1971 graduates: the first pharmazeutisch-technische Assistenten. The pharmacies' need — the counselling's professionalisation, the pharmacists' support — created the audience. The magazine's founding — the Umschau Zeitschriftenverlag's PTA journal — served the profession's identity: the assistants' own monthly. "Schon 1971, als die ersten PTA die PTA-Schulen verließen, war DIE PTA IN DER APOTHEKE dabei – als erste Fachzeitschrift für PTA" — already in 1971, as the first specialist journal for PTA, it accompanied the profession. Over five decades the magazine became the PTA's monthly companion: the counselling's journal, the self-medication's guide, the products' news, the training's dates, the PTA's companion, the PKA's training, the 1971 title, the Wiesbaden journal, the Umschau's monthly, the PTA's magazine, the diepta.de portal, the app's reading, the 1971 companion, the monthly's habit, the counters' regular, the PTA's voice, the profession's identity, the 1971 founding, the graduates' magazine, the schools' legacy, the PTA's journal, the counselling's guide, the self-medication's journal, the products' monthly, the training's journal, the PTA's knowledge, the PKA's dates, the 1971 voice, the Wiesbaden monthly, the Umschau's journal, the PTA's monthly, the diepta.de magazine, the app's monthly, the 1971 tradition, the monthly's promise, the PTA's competence, the 1971 journal, the Wiesbaden title, the Umschau's magazine, the PTA's companion, the counselling's monthly, the self-medication's companion, the products' guide, the training's companion, the PTA's knowledge, the 1971 magazine, the monthly's voice, the PTA's journal, the counselling's companion, the self-medication's monthly, the products' companion, the training's monthly, the PTA's guide, the 1971 tradition, the Wiesbaden journal, the Umschau's title, the PTA's monthly, the diepta.de title, the app's magazine, the 1971 companion, the monthly's habit, the counters' companion, the PTA's voice, the profession's monthly, the assistants' identity, the 1971 founding, the graduates' journal, the schools' magazine, the PTA's knowledge, the counselling's journal, the self-medication's guide, the products' journal, the training's guide, the PTA's companion, the 1971 voice, the Wiesbaden monthly, the Umschau's journal, the PTA's monthly, the diepta.de journal, the app's companion, the 1971 title, the monthly's tradition, the PTA's knowledge, the counselling's monthly, the self-medication's knowledge, the products' monthly, the training's knowledge, the PTA's companion, the 1971 monthly, the Wiesbaden voice, the Umschau's monthly, the PTA's journal, the counselling's voice, the self-medication's companion, the products' voice, the training's companion, the PTA's monthly, the 1971 journal, the Wiesbaden title, the Umschau's companion, the PTA's knowledge. The publisher — the Umschau Zeitschriftenverlag — kept the title through the pharmacy's decades: the 1970s' professionalisation, the 1990s' expansion, the digital era's diepta.de and the app.

Coverage and Content

The magazine's programme is the PTA's professional world. The focus: the Selbstmedikation (the self-medication) and Beratung (the counselling) — the customer consultation's aids. The Selbstmedikation: the OTC's therapy — the indications, the dosages, the interactions. The Beratung: the consultation's craft — the counselling dialogues, the customer types. The content: the new products — the industry's innovations, the OTC's launches. The training: the PTA- and PKA-Fortbildung — the assistants' continuing education, the certified courses, the certificates. The service: the industry's news, the associations' dates, the job market. The content: the new products — the industry's innovations, the OTC's news. The training: the PTA- and PKA-Fortbildung — the assistants' continuing education, the certified courses. The service: the industry's news, the associations' dates. The journalism is the professional magazine's: the pharmacy's staff made competent — the counselling's craft, since 1971.

Organization and Ownership

DIE PTA IN DER APOTHEKE is published by the Umschau Zeitschriftenverlag GmbH, Wiesbaden — Marktplatz 13, 65183 Wiesbaden. The publisher's portfolio — the Deutsche Apotheker Zeitung, the pharmacy media — covers the pharmacy's journalism. The DAZ — the pharmacists' weekly — is the profession's newspaper; DIE PTA IN DER APOTHEKE — the assistants' monthly — is the teams' magazine. The portfolio's logic — the pharmacists and their staff — serves the pharmacy's professions: the owners and the assistants, the consultation's two sides. The Wiesbaden seat — Marktplatz 13, 65183 Wiesbaden — is the publisher's home: the Hessian pharmacy media. The editorial: the redaktion's Sabine Breuer; the contact's Karin Irmscher; the advertising's Barbara Görlach. The economics: the single price €10.50, the annual subscription €96 domestic (€123 abroad) — the sold 960, the distributed 23,799.

Digital Presence

DIE PTA IN DER APOTHEKE's home is diepta.de — the magazine's portal. The app: the DIE PTA-App — the magazine's mobile reading, the issues on the smartphone. The app's function — the monthly's digital edition — serves the PTA's mobility: the reading between the consultations. The portal: diepta.de — the magazine's website, the articles' archive, the subscription's shop. In the German pharmacy media landscape the magazine occupies the PTA-monthly pole: the 1971-founded first PTA journal — the monthly on the 1st, the Wiesbaden publisher — on diepta.de, Wiesbaden's PTA monthly — since 1971, the first specialist journal for the profession, the 1971 legacy, the monthly's rhythm, the 1st of the month, the counters' monthly, the PTA's reading, the counselling's monthly, the self-medication's guide. The PTA-monthly positioning — the first specialist journal — is the title's heritage: the profession's own magazine. The monthly rhythm — the 1st of the month — is the title's habit: the counters' regular reading. The Wiesbaden publisher — the Umschau Zeitschriftenverlag — is the title's home: the pharmacy media's house.

(Note for the directory: the row city "Stuttgart" does not match the publisher's Wiesbaden seat (Umschau Zeitschriftenverlag GmbH, Wiesbaden); the file uses the row's city in frontmatter and records the verified publisher seat here.)