About Hohenloher Tagblatt

Hohenloher Tagblatt

The Hohenloher Tagblatt is a German daily newspaper published in Crailsheim, Baden-Württemberg. It appears as a regional edition, a Kopfblatt, of the Südwest Presse, the regional daily of Ulm published by the Neue Pressegesellschaft mbH & Co. KG, with a majority stake held by the Ulm group. The paper appears on working days, Monday through Saturday, serving Crailsheim and the Hohenlohe region with a sold circulation of around 10,146 copies. The editor-in-chief is Christine Hofmann. The publishing operation is the SÜDWEST PRESSE Hohenlohe GmbH & Co. KG Verlagsbetrieb Hohenloher Tagblatt, based in Crailsheim. The paper's digital home is the Südwest Presse portal at swp.de, where the e-paper is available.

Overview

The Hohenloher Tagblatt is published six days a week as a subscription daily in the Südwest Presse's edition system. Its distribution area is Crailsheim, the town on the Jagst known for its Horaffen festival and its position between the Hohenlohe plain and the Swabian-Franconian forest, and the surrounding communities of the Crailsheim region in the district of Schwäbisch Hall. The paper reaches a sold circulation of 10,146 copies, down from around 14,000 in 2012, reflecting the structural pressures on the German regional press.

The paper maintains close cooperation with the editorial teams of the partner papers Rundschau für den Schwäbischen Wald – Der Kocherbote in Gaildorf and the Haller Tagblatt in Schwäbisch Hall, together covering the district of Schwäbisch Hall. The three papers' cooperation extends across the district's local reporting, with the Haller Tagblatt's own local editorial team for Schwäbisch Hall complementing the Crailsheim and Gaildorf newsrooms. The Südwest Presse's edition network extends across eastern Baden-Württemberg with titles including the Schwäbische Post for Aalen and Ellwangen, the NWZ – Neue Württembergische Zeitung for Göppingen, the Geislinger Zeitung, the Hohenzollerische Zeitung for Hechingen, the Schwäbisches Tagblatt for Tübingen, the Haller Tagblatt, the Gmünder Tagespost, Der Teckbote and the Ehinger Tagblatt.

The audience of the Hohenloher Tagblatt is the population of Crailsheim and the Hohenlohe region: households that value a daily paper combining the Südwest Presse's national journalism with close reporting from the Jagst town and its surroundings.

History

The Hohenloher Tagblatt exists as the Crailsheim regional edition of the Südwest Presse, which was founded in 1946 as the Schwäbische Donau-Zeitung in the American occupation zone and renamed Südwest Presse in 1968. The Ulm daily developed into one of the large regional newspapers of Baden-Württemberg with its network of regional editions and partner papers, each carrying the Ulm mantle while producing its own local section.

The Hohenloher Tagblatt emerged within this development as the paper for Crailsheim and the Hohenlohe region, giving the Jagst town its own locally named daily within the larger publishing structure. The paper works closely with the Rundschau für den Schwäbischen Wald – Der Kocherbote in Gaildorf and the Haller Tagblatt in Schwäbisch Hall: the three papers cooperate editorially and together cover the district of Schwäbisch Hall, with the Haller Tagblatt, founded in 1788 as the Hallisches Wochenblatt, as the second-oldest daily of Baden-Württemberg.

The Südwest Presse is published by the Neue Pressegesellschaft mbH & Co. KG in Ulm, half owned by the Ebner Pressegesellschaft and half by the ZVD Mediengesellschaft. Since 2018 the Südwest Presse has cooperated with the Schwäbische Zeitung on reporting from Berlin, strengthening the national coverage available to the Hohenloher Tagblatt's readers. Like the rest of the German regional press, the paper has lost circulation in recent decades, yet it continues to appear daily with local reporting from Crailsheim. The Südwest Presse's cooperation with the Schwäbische Zeitung on Berlin reporting since 2018 and the Funke-supplied national content give the Crailsheim edition access to national journalism resources that a paper of its size could not maintain alone, while the local pages remain the product of the Crailsheim newsroom.

Coverage and Content

The local section of the Hohenloher Tagblatt covers Crailsheim and the Hohenlohe region. Regular topics include the town council and the district administration of the Schwäbisch Hall district, urban development in the Jagst town, the Horaffen festival and the town's cultural life, the regional economy with the Mittelstand companies of the Hohenlohe plain, agriculture, schools and education, health care, the police blotter, club and association life, church news, culture and events, and local sport from district-league football to the traditional clubs. The Hohenlohe landscape with its castles, mills and the Jagst valley gives the paper's community reporting a distinctive local colour.

The mantle pages supplied by the Südwest Presse cover Baden-Württemberg state politics, German federal politics, international news, the economy, culture and sport. The Südwest Presse's mantle sections include international and federal politics, the Südwest-Umschau, the feuilleton, the Kulturspiegel, the Brennpunkt, the Blick in die Welt, national sport, the weekend supplement and special publications. Weekend editions carry expanded magazine content. The division between the centrally produced sections and the locally produced pages gives readers a complete daily newspaper: the breadth of a large regional newsroom combined with the proximity of journalists who work in Crailsheim itself.

Advertising in the Hohenloher Tagblatt reaches households in Crailsheim and the Hohenlohe region precisely, making the paper an important medium for local retailers, craftsmen, service providers, the real-estate market and job advertisements. The Südwest Presse's advertising network extends the offering across eastern Baden-Württemberg for regional advertisers.

Organization and Ownership

The Hohenloher Tagblatt is published by the SÜDWEST PRESSE Hohenlohe GmbH & Co. KG Verlagsbetrieb Hohenloher Tagblatt, based in Crailsheim, as a regional edition of the Südwest Presse. The Südwest Presse is published by the Neue Pressegesellschaft mbH & Co. KG in Ulm, half owned by the Ebner Pressegesellschaft and half by the ZVD Mediengesellschaft. The managing directors are Thomas Radek and Andreas Simmet, and the editor-in-chief of the Südwest Presse is Ulrich Becker; the editor-in-chief of the Hohenloher Tagblatt is Christine Hofmann.

The paper is printed in the group's production facilities and distributed to subscribers each morning on working days across Crailsheim and the Hohenlohe region. The subscription model dominates sales, with a sold circulation of 10,146 copies. The edition operates within the group's shared services for printing, distribution, digital publishing and advertising sales, while the Crailsheim newsroom retains editorial responsibility for the local pages that define the Hohenloher Tagblatt's identity.

Digital Presence

The digital home of the Hohenloher Tagblatt is the Südwest Presse portal at swp.de, where the paper's e-paper is available for digital reading on tablets, smartphones and computers. The Hohenloher Tagblatt has no own online newsroom and publishes no exclusively online articles; its digital presence is integrated into the Südwest Presse's portal and app, which carry the group's regional and national content alongside the local editions.

The portal operates on the paid-content model: full article texts are generally reserved for subscribers, while headlines and teasers are visible to all visitors. On social media, the Südwest Presse's channels distribute headlines from eastern Baden-Württemberg, including Crailsheim stories, and provide a point of contact between the newsroom and its readers. For the Hohenloher Tagblatt, digital channels serve readers within the distribution area who prefer to read on their phones as well as former residents who have moved away from the Hohenlohe region but want to stay informed about their home region. The printed paper remains the core product and the economic backbone of the regional edition.