About Immobilienwirtschaft

Immobilienwirtschaft

Immobilienwirtschaft is the German specialist magazine for management, law, and practice in the real-estate industry, published by the renowned Haufe Group for the professionals who shape the industry. As the "leading specialist magazine for all who develop, manage, broker, maintain, or operate real estate," it delivers the practice-oriented and opinionated impulses that the professionals need, from the new construction to the refurbishments to the sales. With its rubrics from people and markets to sustainability and technology, its digital package IMMOBILIENWIRTSCHAFT+, and its weekly L'Immo podcast, it serves the industry's managers, administrators, brokers, and investors with the knowledge their founded decisions demand.

Overview

Immobilienwirtschaft appears as the management magazine: the medium for the Verwalter, Makler, Projektentwickler, Investoren, Portfolio-Manager, Asset-Manager, and the municipal developers who must make the founded decisions daily. The editorial program structures each issue in the proven rubrics: Menschen & Märkte with the personal insights, the well-founded market analyses, the exclusive insider information, and the meaningful statistics; Verwaltung & Vermarktung with the practice tips, the legal updates, and the in-depth focus topics for the successful property everyday; Investment & Finanzierung with the current tax topics, the new opportunities, and the expert reports and valuations; Nachhaltigkeit & Technologie with the climate protection, the energy efficiency, and the innovative developments advancing the industry; and Karriere & Stellenmarkt with the impulses for the professional development, the insights into the sought qualifications, the interviews with the industry professionals, and the current job offers.

The IMMOBILIENWIRTSCHAFT+ digital package extends the magazine: the daily industry news on the devices, all print articles online in the app or browser, selected articles from the sister journal DW Die Wohnungswirtschaft, the weekly L'Immo podcast, and the archive of the past issues for the research. The Campus pages address the students and graduates shaping the industry's future: the platform, the career impulses, and the job market for the next generation of the real-estate professionals.

History

Immobilienwirtschaft grew within the Haufe Group's real-estate media: the Freiburg-based specialist publisher built the Immobilienwirtschaft as the management magazine alongside the DW Die Wohnungswirtschaft for the housing industry. The magazine's development tracked the industry's professionalization: from the administrators' practice to the managers' strategy, from the print to the digital.

The digital transformation created the IMMOBILIENWIRTSCHAFT+ package: the daily news, the app, the podcast, and the archive, responding to the professionals' need for the continuous information. The L'Immo podcast, appearing every Monday with the expert conversations, extended the brand into the audio. The Expo Real presence, with the editorial teams of the Immobilienwirtschaft, the DW, and the portal meeting the industry at the Munich fair, anchors the brand in the industry's physical gathering.

Coverage and Content

The market coverage analyzes the industry's developments: the open-ended real-estate funds' liquidity crises, the geopolitical effects on the investment markets, and the residential construction's collapse. The management coverage addresses the professionals' daily work: the virtual owners' meetings, the property-management quality, and the brokerage skills in the buyer's market. The sustainability coverage follows the transformation: the EPBD's energy-efficiency requirements, the heat-pump and PV combinations, the serial refurbishment, and the circular building.

The legal and tax coverage provides the updates: the special depreciation for the rental new-builds, the energy certificates from 2027, the building depreciation, and the CO2 pricing. The people coverage brings the industry's voices: the portraits, the interviews, and the columnists. The podcast L'Immo delivers the expert conversations: the Mipim perspectives, the market analyses, and the industry debates.

The L'Immo Podcast

The L'Immo podcast is the Immobilienwirtschaft's audio voice: the weekly podcast, appearing every Monday, with the expert conversations on the industry's topics. Hosted by Chefredakteur Dirk Labusch and Chef vom Dienst Jörg Seifert, with Redakteur Gerald Makuzwa, the podcast brings the editorial team's expertise into the listeners' routines: the commutes, the workouts, and the workdays.

The podcast's episodes reflect the industry's agenda: the Mipim perspectives from Cannes, where the editors collected the voices and impressions on the geopolitical escalation's market effects; the resilience debate, asking whether the industry gained resilience and who still wants to invest in Germany; and the innovation topics, from the AI compliance to the KI in the urban planning. The podcast extends the magazine's "meinungsstark" positioning into the conversational: the hosts and guests debate, analyze, and opine, giving the listeners the perspectives that the articles can't capture. In the IMMOBILIENWIRTSCHAFT+ package, the podcast is the weekly appointment: the expert conversations directly playable in the app, complementing the daily news and the monthly depth.

The Management Magazine

Immobilienwirtschaft serves the real-estate industry's management level: the professionals who develop, manage, broker, and operate the properties, making the decisions that determine the assets' performance. The magazine's practice orientation distinguishes it: the content addresses the daily tasks as well as the opinion formation on the topics and trends. The "meinungsstark" (opinionated) positioning gives the journal its voice: the editors take positions, the columnists provoke, and the readers form their views.

The Campus pages invest in the future: the students and graduates who will shape the real-estate industry find the platform, the career impulses, and the job market. The Haufe job market for the real-estate industry keeps the open positions in view. In the industry facing the skilled-worker shortage, the magazine's talent focus serves the strategic need.

Organization and Ownership

Immobilienwirtschaft is published by the Haufe Group (Haufe-Lexware), the Freiburg-based specialist publisher. The editorial team includes Chefredakteur Dirk Labusch, Chef vom Dienst Jörg Seifert (Managing Editor), and Redakteur Gerald Makuzwa, all also hosting the L'Immo podcast. The sister journal DW Die Wohnungswirtschaft, led by Chefredakteurin Iris Jachertz, shares the real-estate media's infrastructure.

The business model is the specialist-media model adapted to the digital age: the subscriptions including the IMMOBILIENWIRTSCHAFT+ digital package with its 4-week free trial, the advertising from the real-estate industry's companies reaching the decision-makers, and the job market's revenues from the recruitment. The package's composition, from the daily news to the archive to the podcast, justifies the subscription: the professionals receive the continuous information service, not just the monthly magazine. The Haufe Group's infrastructure, from the portal to the app to the editorial teams, supports the brand's multimedia presence.

Digital Presence

The haufe.de/immobilien portal "News & Fachwissen" is the brand's digital newsroom: the daily industry news, the magazine articles, and the specialist knowledge, with the newsletter coverage during the Expo Real fair days. The IMMOBILIENWIRTSCHAFT+ app delivers the package: the news, the articles, the podcast, and the archive on the smartphone, tablet, or PC. The L'Immo podcast, every Monday, brings the expert conversations into the professionals' routines. The LinkedIn channels of the Immobilienwirtschaft and the DW connect the community.

For the real-estate industry's managers, the Immobilienwirtschaft is the practice companion: the magazine with the management, law, and practice content in the rubrics from people and markets to sustainability and technology; the digital package with the daily news, the articles, the DW selections, and the archive; and the podcast with the weekly expert voices. In the industry navigating the transformation, from the energy efficiency to the digitalization to the AI to the market cycles, the journal provides the knowledge that the founded decisions require: precise, well-founded, and sustainable, for the professionals who develop, manage, broker, and operate Germany's real estate, one issue, one podcast, one decision at a time.