About bi BauMagazin

bi BauMagazin

B_I baumagazin — published as bi BauMagazin — is the professional magazine for structural engineering, building, and road construction, published by B_I MEDIEN GmbH in Kiel. With a print run of 17,100 copies per issue and more than 83,200 readers per issue, it is one of the leading B2B media in the German construction industry. Its readership is the medium-sized construction companies' leadership: the decision-makers and managers — managing directors and company owners — in building construction, underground construction, and road construction. The magazine's distinctive distribution model — a large share of readers receive it in subscription combination with the B_I ausschreibungsblatt (the tender-information daily) or the B_I tender database — is unique in the German trade press, binding the industry's information about projects to the information about tenders. Under editor-in-chief Rudi Grimm, the magazine provides the guidance and orientation for medium-sized construction companies "at the heart of Europe."

Overview

The medium-sized construction company is the German construction industry's backbone: the regional building contractors, the road builders, the underground-construction specialists — owner-managed, locally rooted, competing for public and private tenders. B_I baumagazin addresses their leadership with the professional magazine's program: the construction technology, the company management, the market developments, and the tender business. The magazine's mission — "feeling the industry's heartbeat" with professional expertise as its trademark — names the editorial posture: close to the medium-sized companies' reality, competent in the technical and commercial questions.

The readership structure reflects the distribution model: a large part of the readers receive the magazine in combination with the B_I ausschreibungsblatt or the tender database subscription — the tender information and the specialist journalism as the combined working instrument. The magazine's tender-journalism combination deserves its economic explanation. For the medium-sized construction company, the public tender is the market: the regional road contract, the municipal building project, the utility's pipeline renewal. The B_I ausschreibungsblatt tells the company which tenders exist; the baumagazin tells it how the market that produces them works — the price trends, the technical requirements, the competitors' strategies. No other German trade publisher combines the two: the tender-data business and the specialist journalism under one Kiel roof, each title serving exactly its target group. The reader who receives both holds the complete working instrument: the opportunities and the orientation. The media kit's positioning — "leading B2B medium in Germany's construction industry," "right at the front," "throughout Germany" — claims the breadth the distribution model delivers: from Schleswig-Holstein to Bavaria, the Nielsen regions all represented, the medium-sized builders reading the same magazine. The B_I newsportal — the daily, multiply-updated online news portal for construction economy and tendering in Germany — extends the magazine's rhythm into the continuous flow.

History

B_I baumagazin grew within the B_I MEDIEN GmbH — the Kiel media house with some 65 employees concentrating on the construction industry and procurement. The company's three divisions — B_I ausschreibungsdienste (the tender services), B_I eVergabe (the e-procurement), and B_I baufachzeitschriften (the construction specialist journals) — create the industry-unique synergies in information procurement and dissemination: the tender data feeding the journalism, the journalism contextualizing the tenders. The construction journals have long been established and valued, each title serving exactly its target group from the construction industry — avoiding scatter loss and penetrating the industry excellently.

The media house's development shows the construction-media consolidation: in 2018, B_I MEDIEN fully took over the nodigbau.de internet portal — the established specialist portal for sewer and pipeline construction — placing its content leadership with the B_I umweltbau editorial team (the leading specialist journal for underground infrastructure, under editor-in-chief Artur Graf zu Eulenburg). The acquisition secured the platform's reporting independence (the seller was Profundis, a subsidiary of the drilling-technology manufacturer Tracto-Technik) and strengthened the Kiel media house's online-market position. The baumagazin's media kit documents the title's standing: the IVW-audited print run, the 83,200 readers, the e-paper via the iKiosk, and the online edition.

Coverage and Content

Each issue follows the medium-sized construction companies' agenda. The construction-technology coverage treats the building, underground, and road-construction methods: the structural engineering, the earthworks, the road building, and the equipment. The company-management coverage addresses the entrepreneurial leadership: the business strategies, the succession, the personnel, and the financing. The market coverage follows the construction economy: the tender volumes, the price developments, and the regulatory changes. The tender coverage — the magazine's distinctive asset through the B_I combination — connects the journalism to the tender business: the public-procurement opportunities contextualized for the medium-sized bidders.

The B_I newsportal extends the coverage into the daily flow: the current information from construction economy and tendering in Germany, updated multiple times daily. The combination — the magazine's curated professional reading and the portal's continuous news — makes the B_I media the medium-sized construction companies' information system: the projects to bid on, the technology to build with, and the management to lead by.

Organization and Ownership

B_I baumagazin is published by B_I MEDIEN GmbH, the Kiel-based media house seated at Faluner Weg 33, 24109 Kiel (P.O. Box 3407, 24033 Kiel). The editor-in-chief is Rudi Grimm, who is also the managing director (Geschäftsführer) of B_I MEDIEN. The editorial team includes Britta Brinkmeier (production editor), Hendrik Stellmach, Benno Stahn, and Lasse Lommel. The media house's three divisions — the tender services with their daily tender-information newspaper, the e-procurement platform, and the construction specialist journals — create the synergies the German trade press rarely achieves: the same company's data business feeds its journalism, and its journalism gives the data context. The B_I umweltbau — the leading specialist journal for underground infrastructure — and the nodigbau.de portal extend the portfolio into the sewer and pipeline segment, with the editorial teams cross-fertilizing. The ~65 employees in Kiel form the mid-sized media house: large enough for the cross-media infrastructure, focused enough for the construction industry's exact target groups. The editor-in-chief's dual role — Rudi Grimm leading both the magazine and the media house — embodies the integration: the journalistic judgment and the entrepreneurial responsibility in one hand.

Commercially, the magazine follows the B2B trade-press model: subscriptions — largely in the unique combination with the tender-information products — from the medium-sized construction companies, and advertising from the construction industry's suppliers: the machinery manufacturers, the building-material producers, the software providers, and the service companies targeting the decision-maker readership. The IVW-audited print run of 17,100 copies per issue (3rd quarter 2022–2nd quarter 2023) and the 83,200 readers per issue document the title's audited reach — "right at the front" and "throughout Germany," as the media kit positions it.

Digital Presence

The brand's digital home is bibaumagazin.de, the online edition carrying the magazine's content digitally, with the e-paper available via the iKiosk. The B_I newsportal (within bimedien.de) provides the daily, multiply-updated news flow on construction economy and tendering in Germany — the continuous complement to the magazine's issues. The media house's digital ecosystem — the tender database, the e-procurement platform, the nodigbau.de portal for sewer and pipeline construction — integrates the magazine into the construction industry's digital information infrastructure.

The digital strategy follows the trade-press logic: the print magazine for the curated professional reading — "others talk, we do" — the newsportal for the daily tender and market news, and the e-paper for the digital issue reading. As the Kiel media house's flagship construction journal, B_I baumagazin connects the medium-sized construction companies with their industry's information: the heartbeat the magazine feels, the expertise it delivers — in print, online, and in the tender data, issue after issue.