About Chilli

Chilli

chilli — "das Freiburger Stadtmagazin" — is the Freiburg city magazine, published ten times a year by the chilli Freiburg GmbH. "Informatives, Wissenswertes, Lustiges und Erstaunliches aus Freiburg und der Region — monatlich zusammengefasst in einem Hochglanz-Magazin!" (informative, worth-knowing, funny, and astonishing from Freiburg and the region — monthly summarized in a glossy magazine): since April 2004, the high-quality and only city magazine for Freiburg — the insights into the Freiburg city life, the behind-the-scenes of politics, economy, sports, and culture. The 20th anniversary in 2024 — "Support your local Stadtmagazin!" — celebrated the independent journalism: the culture, the politics, the gastronomy, the events, the economy.

Overview

The magazine serves the Freiburg region: the city dwellers, the students, the culture-goers, the gastronomes, the families. The 96-page monthly — 30 pages reserved for the culture dates — covers the city's agenda: the Freiburger Stadtgeschichten (city stories), the Lokale Helden (local heroes), the Wirtschaftsportraits (business portraits), the cinema, music, and book pages. The 10,000-copy print run — sold at 300 sales points in Freiburg and the region (bookshops, kiosks, train stations, gas stations, gastronomy), plus the subscriptions — makes it the city's glossy companion.

The Freiburg media landscape — the magazine's competitive context — deserves its telling. The Black Forest metropolis — the university city, the eco-city, the cathedral city — supports the diverse media: the Badische Zeitung (the regional daily), the chilli (the city magazine), the university's media. The chilli's position — "schnell zur festen Größe in der Freiburger Medienlandschaft" (quickly the fixed quantity in the Freiburg media landscape) — rests on the independence: the publisher-owned title, the local journalism, the critical topics' courage. The anniversary's voices — the FWTM (the city's tourism and trade-fair management), the Sparkasse (the savings bank), the Kollinger Group (the mobility partner and vehicle supplier) — show the embeddedness: the city society, the regional economy, the readers. The digital era's challenge — "unvergleichliches Medium auch in der digitalen Ära" — met: the portal, the social, the newsletters — the print's depth, the digital's speed.

History

chilli — founded April 2004 on the initiative of Michala Moser (Verlegerin/publisher), Lars Bargmann (Chefredakteur/editor-in-chief), and Niklas Weiß (Art-Director) — quickly became the fixed quantity in the Freiburg media landscape: the only city magazine for Freiburg. The chilli Freiburg GmbH — Paul-Ehrlich-Straße 13, 79106 Freiburg — publishes the portfolio: the hand-made journalism ("Handgemachter Journalismus und unverwechselbare Inhalte prägen unsere Arbeit") as the publishing philosophy.

The 20th anniversary (2024) — the Leserpost (readers' mail) with the congratulations from politics and culture, economy and sports, readers and celebrities — documented the rootedness: the FWTM's managing director, the Sparkasse's board chairman, the Kollinger Group's managing director praising the high-quality journalism and the close relationship with the readers, the city society, and the regional economy — "unvergleichliches Medium auch in der digitalen Ära" (incomparable medium also in the digital era). The portfolio's titles — the media family's members — deserve their telling. The Lust auf REGIO — the monthly title, the leading regional leisure magazine in Südbaden — covers the free time: the hiking and excursion tours, the house & garden, the feasting ("Schlemmen & Sürpfeln"), the health & fitness, the green & fair, the crafting. The 4family — the parents & kids magazine (formerly findefuchs), 35 years — serves the families: the regional contents, the modern outfit, the continuous quality improvement. The f79 — the youth/school magazine — addresses the young: the culture & media, the school & learning, the job & career. The business im Breisgau — the regional business magazine — treats the economy: the companies, the people. The FREIBURG GEHT AUS (Vol. 6) — the going-out guide — maps the nightlife: the bars, the restaurants. The cultur.zeit — the Upper Rhine culture — extends the region: the cross-border culture. The specials — the Bauen & Wohnen (building & living), the Karriere & Campus, the Jobstarter, the Weihnachtszeit — focus the topics: the real estate, the careers, the Christmas.

Coverage and Content

The editorial program follows the Freiburg year's rhythm. The city coverage — the Stadtgeschichten, the Lokale Helden, the politics and economy — treats the city: the decisions, the people, the debates. The culture coverage — the 30 culture-date pages, the cinema, the music, the books, the cultur.zeit — serves the culture-goers: the stages, the screens, the sounds. The satire and the scene — the magazine's voice — deserve their telling. The STADTGEPLAUDER's satire rubric — the city's follies skewered — gives the edge: the humor, the criticism. The scene rubric — the subcultures, the nightlife — maps the young: the parties, the music. The "Merkles Sterneküche" — the star chef's column — seasons the gastronomy: the recipes, the tips. The "Rezept des Monats" — the monthly recipe — cooks at home: the regional cuisine. The "Straußen und Vesperstuben" — the seasonal wine taverns — celebrates the Baden wine: the Strauße, the Vesper. The "Hochprozentiges" — the spirits — toasts the distilleries: the Black Forest's schnapps. The magazine's tone — the informative, the funny, the astonishing — entertains: the glossy city's voice — the Freiburg feeling, monthly.

The leisure coverage — the Lust auf REGIO (the hiking and excursion tips, the house & garden, the feasting, the health & fitness, the green & fair) — serves the region: the Black Forest, the Kaiserstuhl, the Upper Rhine. The university city's youth — the students' Freiburg — deserves its telling. The Albert-Ludwigs-Universität — the 1457-founded university — shapes the city: the 25,000 students, the faculties, the research. The student life — the WG, the Mensa, the Unisee — fills the magazine: the housing, the culture, the jobs. The f79 — the youth magazine — speaks directly: the school & learning, the job & career, the culture & media. The Karriere & Campus — the portal's section — guides the transitions: the Ausbildung & Arbeit, the FSJ & Praktika, the Hochschule, the Stellenmarkt. The "Hochschule" — the university news — informs: the research, the people. The magazine's youth coverage — the students' city — keeps the title young: the 20 years' readers aging, the new generations arriving — the city magazine's renewal. The business coverage — the business im Breisgau, the Wirtschaftsportraits — treats the economy: the companies, the people. The specials — the Bauen & Wohnen, the Karriere & Campus, the festival guide, the wine guide, the Christmas guide — focus the seasons.

Organization and Ownership

chilli is published by the chilli Freiburg GmbH, Paul-Ehrlich-Straße 13, 79106 Freiburg, telephone 0761/76 99 83 0 (Zentrale chilli), fax 0761/76 99 83 99, email redaktion@chilli-freiburg.de (editorial), anzeigen@chilli-freiburg.de (advertising). The founders — Michala Moser (publisher), Lars Bargmann (editor-in-chief), Niklas Weiß (art director) — launched the title in April 2004. The Lust auf REGIO's central — 0761/76 99 83 90 — serves the sister title.

The business model follows the city-magazine pattern: the copy sales (300 points of sale, the subscriptions), the advertising (the regional economy: the gastronomy, the culture, the retail, the real estate), and the specials. The 10,000-copy print run documents the verified scale. Detailed current management and revenue figures are not publicly confirmed.

Digital Presence

The brand's digital home is chilli-freiburg.de: the STADTGEPLAUDER (the city chatter: health, society, culture, land & people, politics & economy, satire, sports, scene), the WO GEHT WAS? (where's what going on: exhibitions, stage, events, cinema, music, party), the GASTRO & GUSTO, the Karriere & Campus (training & work, school & study, job market, university), the SPECIALS (business, building & living, festival guide, leisure, house & garden, nature & environment, travel, wine, Christmas), the f79 youth section. The magazines page presents the portfolio: the chilli, the Lust auf REGIO, the 4family, the f79, the business im Breisgau, the cultur.zeit.

The digital strategy follows the city-magazine logic: the print monthly for the deep city coverage — the stories, the heroes, the portraits — the portal for the daily city chatter, the event guide, and the gastronomy. As Freiburg's city magazine — the 2004-founded glossy, published by the chilli Freiburg GmbH — chilli remains the city's companion: the informative, the worth-knowing, the funny, and the astonishing — ten times a year in print, daily on chilli-freiburg.de.