About crescendo

crescendo

crescendo is the brass-music trade journal of North Rhine-Westphalia — the official Fachzeitschrift of the Volksmusikerbund NRW e.V. (VMB NRW), the state's largest specialist association for brass music and Spielmannswesen. For more than 50,000 members the magazine reports the wind music's life: the orchestras, the competitions, the youth work, the education. The Loos Medien partnership — the ad management — deserves its telling. The Bad Dürkheim media house — Pfarrer-Maurer-Straße 9, 67098 Bad Dürkheim (06322/7910-262, fax -261, crescendo@loosmedien.de) — manages the crescendo's advertising: the print and the digital. The service — "Wir scannen und setzen für Sie, auf Wunsch gestalten wir auch Ihre Anzeige als kostenlosen Service" (we scan and set for you, on request we design your ad as a free service) — helps the advertisers: the small industry's support. The print data — QuarkXPress, PDF, jpeg/eps/tif (300 dpi) — and the digital data — jpeg/tiff/eps/psd photos, mp4 films — standardize the production: the quality. The personal offer — the Beilagen's "wir machen Ihnen ein persönliches Angebot" — customizes: the inserts. The Palatinate base — the Bad Dürkheim house — serves the Rhineland journal: the cross-regional media service — the wind music's advertising, professionally managed. The media data No. 28 (2023) documents the offers: the print and the digital edition.

Overview

The magazine serves the NRW wind musicians: the brass orchestras, the Spielmannszüge, the youth orchestras — the 50,000+ members' community. The association-journal function — the official organ — informs the members: the association's news, the district associations' reports, the events. The wind-music culture — the journal's subject — deserves its telling. The Blasmusik — the German wind music (the brass orchestras, the Spielmannszüge, the Musikvereine) — fills the community life: the concerts, the festivals, the Schützenfeste. The sinfonische Blasmusik — the symphonic wind music (the Neuhonrath concert: classics, rock, film music) — raises the art: the virtuosity. The Jugendorchester — the youth orchestras (the Michael Jackson tribute) — recruit the young: the future. The Spielmannswesen — the fife-and-drum tradition (the Trommler- und Pfeiferkorps 1928/1929) — preserves the heritage: the marches. The Deutsches Musikfest — the national festival (the 2025 member clubs' results) — gathers the movement: the competitions, the joy — "Musik baut Brücken!" (music builds bridges). The journal's mission — the wind music's press — serves the culture: the orchestras' news — the community's paper. The youth-work focus — the D1 courses, the youth orchestras — recruits the young: the next generation.

The digital edition — included in the print ad (the internet edition free, the photo galleries, the embedded films, the links) — extends the print: the multimedia. The advertising — the 1/1 page 1,295 euros net (the digital-only 980) — finances the journal: the industry's ads. The distribution — the members' households — reaches the community: the wind music's readers.

History

The VMB NRW — the association behind the journal — deserves its telling. The Volksmusikerbund NRW e.V. — the "größter Fachverband für Blasmusik und Spielmannswesen in NRW" (largest specialist association for brass music and Spielmannswesen in NRW) — unites the wind orchestras, the Spielmannszüge, the youth ensembles: the 50,000+ members. The Kreisverbände — the district associations (Gütersloh's example: the 1986 founding assembly, the 1989 register entry, the 23 member clubs, the 13 Blasorchester, the 7 Spielmannszüge, the 1,257 active members — 498 under 18 — the 2,339 supporting members) — organize the local: the districts. The youth work — the D1-Lehrgänge (the late-1980s first courses under Mathias Timmer and Klaus Horstkemper), the Jugendmusikkorps Avenwedde (founded 1966, the district's motor) — recruits the young: the future. The "neue VMB" — the new logo, the Instagram/Facebook (kv_kmj_hoexter) — modernizes: the social media's reach. The journal's function — "Wir halten unsere Mitglieder durch unsere Fachzeitschrift Crescendo auf dem Laufenden" (we keep our members current through our specialist journal Crescendo) — defines the mission: the members' information — the association's voice. The district associations — the Kreisverbände (Gütersloh's 1986 founding, the 23 member clubs, the 1,257 active members) — fill the pages: the local reports. The youth-work tradition — the D1-Lehrgänge (the late-1980s first courses for wind musicians and Spielleute) — shaped the content: the education.

The media data — the 2023 rate card — deserves its telling. The Mediadaten Nr. 28-2023 — "für mehr als 50.000 Mitglieder" (for more than 50,000 members), "inkl. Digitalausgabe" — sells the reach: the wind music's community. The print prices — 1/1 page 1,295 euros, 1/2 695, 1/3 545, 1/4 385, 1/8 225 (net, plus VAT) — target the industry: the instrument makers, the music publishers. The digital extras — the internet edition free, the photo gallery (15 photos) free, the embedded film (5 min) free, the link free, the digital-only 1/1 page 980 euros — bundle the value: the multimedia. The discounts — the Malstaffel (3 ads 3%, 4 ads 5%, 6 ads 10%), the Mengenstaffel (2 pages 3%, up to 6 pages 20%) — reward the loyal: the frequency. The inserts — the Beilagen (per 1,000 copies, incl. postage) — extend the offers: the direct. The payment — the Bankeinzug (3% skonto) — simplifies: the association's business. The association's rebranding — the "neue VMB" (the new logo, the Instagram/Facebook) — modernizes the communication: the journal and the social. The Deutsches Musikfest — the 2025 results (the member clubs' successes) — fills the issues: the competitions.

Coverage and Content

The editorial program follows the wind music's year. The association coverage — the VMB's news, the Kreisverbände's reports — informs the members: the organization. The competition coverage — the Wertungsspiele, the Deutsches Musikfest — reports the results: the successes. The youth coverage — the D1 courses, the youth orchestras — promotes the young: the training. The trainers' manual — the didactics — deserves its telling. The crescendo Ausbilder-Handbuch 1.0 — the trainers' handbook — structures the teaching: the Grundlagen (basics) — Atmung (breathing), Ansatz (embouchure), Rhythmik (rhythmics) — without concrete notation, focusing the attention on the basic functions. The Grundlagen-Übungen — the basic exercises — serve the warming up: the body and mind's preparation, the long-term repetition until internalized. The Lektionen — the lessons' inner logic — guide the reference: the lookup. The D1-Lehrgänge — the courses' tradition (the late-1980s first under Timmer and Horstkemper) — certifies the levels: the musicians' training. The youth promotion — the praxisorientierte Themen (Jugendförderung, Musikschulen, Weiterbildungen) — develops the young: the didactics — the journal's educational mission — the wind music's future, taught.

The event coverage — the concerts, the festivals — announces the dates: the music. The industry coverage — the instruments, the sheet music — serves the practice: the products. The digital coverage — the photo galleries (15 photos), the films (5 minutes), the links — enriches the print: the multimedia.

Organization and Ownership

crescendo is published by the Volksmusikerbund NRW e.V. — the official Fachzeitschrift. The advertising management — Loos Medien, Pfarrer-Maurer-Straße 9, 67098 Bad Dürkheim (06322/7910-262, crescendo@loosmedien.de) — sells the ads: the industry. The business model follows the association-press pattern: the membership (the 50,000+ members' journal), the advertising (the 1/1 page 1,295 euros, the digital-only 980), the digital (the included internet edition).

The VMB NRW — the largest NRW brass-music association — gives the backing: the members, the districts. The Kreisverbände — the local associations — contribute the content: the reports. Detailed editorial staff and circulation figures beyond the 50,000 members are not publicly confirmed.

Digital Presence

The journal's digital home is crescendo-nrw.de: the media data, the digital edition. The vmb-nrw.de portal — the row's website — hosts the association: the news, the results. The digital edition — the print ad's internet edition (free, the galleries, the films, the links) — extends the reading: the multimedia. The social media — the VMB's Instagram/Facebook — reach the musicians: the current.

The digital strategy follows the association logic: the print journal for the members' depth — the association, the competitions — the digital for the currency and the multimedia. As the NRW brass-music journal — the Volksmusikerbund's official organ — crescendo remains the wind musicians' paper: the orchestras, the youth, and the music — for 50,000+ members, in print and digital.