About Lisa Blumen & Pflanzen

Lisa Blumen & Pflanzen

Lisa Blumen & Pflanzen is a monthly German gardening and creative magazine, published by the Medien Innovation GmbH in Offenburg, a company of the Hubert Burda Mediengruppe. Appearing twelve times a year since 1999, under its current name since 2001, it addresses garden, terrace and balcony owners who love to design and create: with design tips, information on plants, DIY ideas, decoration, food and wellness topics. With a sold circulation of more than 100,000 copies per month and a readership that is more than 95 percent female, it is one of the established titles in the German gardening magazine segment, combining the cheerful, colourful optics of the women's magazine with the practical orientation of the specialist garden press.

Overview

Lisa Blumen & Pflanzen understands itself as a creative magazine in the field of garden and decoration. Its topics span the world of the hobby gardener and the home decorator: balcony and terrace design, garden ideas, plant portraits and care tips, creative DIY projects, decoration for the home, seasonal recipes, and wellness. The playful alternation between beautiful, cheerful optics and practical tips succeeds anew in each issue, in the description of the trade: the readers receive great ideas and easily realisable decoration tips for their homes, and can view them in advance thanks to many appealing photographs.

The readership is clearly defined: more than 95 percent women, with the core target group aged between 30 and 59 accounting for almost 58 percent. These are the garden, terrace and balcony owners who passionately enjoy designing their surroundings: from the small city balcony to the large country garden. The magazine addresses them with seasonal practical tips and hints on what to observe on the balcony, terrace or in the garden at each time of year. Whether plants, furniture or accessories: the original DIY suggestions also enable families with less well-filled household budgets to beautify their homes.

The magazine appears monthly, twelve issues per year, at a copy price of 2.79 euros. The annual subscription costs 33.48 euros including VAT and shipping. The October 2026 issue illustrates the seasonal programme: chrysanthemums newly combined, planting ideas with heather herbs, the extravagant foliage of heucheras and ornamental begonias, treasures from the earth, a place that invites lingering, flowering perennials in autumn, relaxing among autumn stars, potatoes as great tubers, late potatoes, tillandsias, and artworks of nature. The mix of plant portraits, garden visits, creative ideas and recipe ideas is characteristic.

The publisher is the Medien Innovation GmbH in Offenburg, a company of the Hubert Burda Mediengruppe, one of Germany's largest and most influential publishing houses. The Burda connection gives the magazine the resources of a major media house: the e-paper platform, the subscription services, and the advertising sales organisation.

History

Lisa Blumen & Pflanzen was founded in 1999 and has appeared under its current name since 2001. The late 1990s were the years when the German magazine market discovered the garden as a lifestyle topic: the garden was no longer just the allotment of the postwar years but the designed living space, the wellness oasis, the stage for creativity. A monthly magazine for the creative gardener served this new understanding.

The magazine's history is inseparable from the Burda group's engagement in the women's and lifestyle segment. Hubert Burda Media, known for titles such as Bunte, TV Spielfilm and TV Today, built a portfolio of special-interest magazines around its flagship titles, and Lisa Blumen & Pflanzen found its place as the gardening and creative title for the female readership. The Medien Innovation GmbH in Offenburg, the publishing company behind the magazine, is part of this structure.

Over more than twenty-five years the magazine has accompanied the trends of German garden culture: the container gardening boom on balconies and terraces, the renaissance of the cottage garden, the urban gardening movement, the sustainability turn with its emphasis on biodiversity and natural gardening, and the DIY wave that made the creative design of home and garden a mass phenomenon. The magazine's formula, the combination of beautiful optics and practical tips, has proved durable through all these cycles.

The digital transformation brought the e-paper: the complete issues are available digitally through the Burda publishing platform, with preview pages that allow readers to browse the current issue online. The December 2026 issue, announced for early November 2026, continues the monthly rhythm that has defined the magazine for a quarter of a century.

Content and Sections

Each issue of Lisa Blumen & Pflanzen combines the departments of the gardening and creative magazine. Balcony and terrace is the urban department: how to design the small outdoor spaces of the city, which plants thrive in containers, how to create the Mediterranean feeling or the Nordic flair on a few square metres. Garden ideas presents the larger designs: garden visits, planting concepts, and the seasonal stars from spring bulbs to autumn perennials.

The plant portraits are the botanical core: which plants suit which location, how to plant and care for them, how to combine them. The October 2026 issue's chrysanthemum combinations, heather-herb planting ideas and heuchera foliage features illustrate the approach: concrete, seasonal, and visually inspiring. The creative ideas section provides the DIY content: decorative projects to make yourself, from autumn decorations to sugar-sweet pumpkin greetings, always with instructions that readers can follow.

Food and harvest connect the garden to the kitchen: recipes for the season's produce, as in the potato features of the autumn issue, and ideas for preserving and enjoying the harvest. Living and plants addresses the indoor garden: houseplants, tillandsias, and the design of living spaces with plants. The practice magazine section delivers the current tips and information: what to do now in the garden, which tasks the season demands.

The seasonal rhythm structures the publishing year: spring planting, summer abundance, autumn harvest and winter preparation, each with the appropriate plants, projects and recipes. The magazine's promise is that readers can build their own small garden lexicon over time: with the annual subscription, no issue is missed, and readers can always draw on information from older issues.

Publisher and Organization

Lisa Blumen & Pflanzen is published by the Medien Innovation GmbH in Offenburg, a company of the Hubert Burda Mediengruppe. Hubert Burda Media, headquartered in Offenburg, is one of Germany's largest publishing houses, known for Bunte, TV Spielfilm, TV Today and a wide portfolio of magazines, digital media and printing operations. The magazine benefits from the group's infrastructure: the BurdaDirect subscription services, the e-paper platform, and the central advertising sales.

Detailed information about the magazine's current editorial leadership is not publicly confirmed in the sources consulted. The editorial work follows the Burda group's standards for the women's and lifestyle segment: professional photography, seasonal planning, and the close integration of print and digital.

The business model combines copy sales at the newsstand, subscriptions, and advertising. The sold circulation of more than 100,000 copies per month, documented at 103,000 in 2016 and over 110,000 in the publisher's presentations, makes the magazine an attractive advertising platform for the garden industry's suppliers: nurseries, seed companies, garden equipment manufacturers, furniture and decoration providers, and the food brands that address the magazine's female readership. The subscription price of 33.48 euros per year and the copy price of 2.79 euros position the magazine in the affordable lifestyle segment.

Digital Presence

The e-paper platform at verlag.epaper.burda.com carries the digital editions of Lisa Blumen & Pflanzen, with preview pages that allow browsing the current issue online. The October 2026 preview shows the complete table of contents, from the balcony features to the creative ideas, giving potential subscribers a full impression of the magazine. The digital issues extend the monthly print rhythm into the online space.

The magazine's website, lisa-blumen-pflanzen.de, presents the title digitally, with subscription offers through the BurdaDirect services. The subscription model emphasises the collector's value: with the annual subscription readers build their own garden lexicon, issue by issue, always able to refer back to older issues.

The digital strategy serves the print magazine: the e-paper and the website promote the current issue, recruit subscribers, and make the magazine's content accessible to readers who prefer digital. For a gardening magazine, the seasonal visual inspiration translates well to the screen, but the print issue remains the core product: the monthly delivery of ideas, tips and beautiful photography to the reader's home. With more than twenty-five years of monthly publication and its Burda backing, Lisa Blumen & Pflanzen remains the creative gardening magazine for Germany's balcony, terrace and garden owners, in print every month and online every day.