About Storage-Insider

Storage-Insider

Storage-Insider is a German online magazine for data storage and data management, operated by Vogel IT-Medien GmbH of Augsburg, a wholly owned subsidiary of the Vogel Communications Group of Würzburg. The portal addresses IT decision-makers who deal professionally with the production, procurement, or use of information technology, covering NAS, SAN, backup and recovery, SSD, RAID, cloud storage, and archiving. It belongs to the family of "Insider" portals that Vogel IT-Medien launched for IT professionals, alongside Security-Insider, DataCenter-Insider, CloudComputing-Insider, IP-Insider, Dev-Insider, and BigData-Insider, and presents itself as the online magazine for its discipline, with the tagline positioning storage-insider.de as the specialist platform for NAS, SAN, backup and recovery, SSD, RAID, cloud storage, and archiving.

Overview

Storage-Insider is a specialist online magazine whose coverage spans the entire storage discipline: storage hardware from hard disks and flash memory to tape drives and optical media; SAN and NAS architectures; backup and recovery strategies including the 3-2-1 rule, cloud backup, backup-as-a-service, immutable backup, and disaster recovery; data management from classification and tiering to migration and big data analytics; storage security including encryption, access protection, data recovery, and cyber resilience; cloud storage in its private, public, and hybrid forms; archiving from long-term archiving to email archiving; and storage virtualization from software-defined storage to hyper-converged infrastructure. A "Strategy & Know-how" section addresses industry news, data center management, digital sovereignty, sustainability, consolidation and total cost of ownership, compliance and law, and careers.

The portal's formats include daily news, background articles, definitions, e-books, compendiums, provider profiles, image galleries, CIO briefings, special focus dossiers (such as "In Focus: Flash Storage" and "In Focus: Backup"), practical tips for beginners (such as cloud storage for newcomers), quizzes, and an academy section. Interviews with industry figures, such as the discussion with Zadara's Marco Schneider on AI edge cloud, complement the product and strategy coverage. The IT Awards, including the readers' choice award that invites readers to vote for their storage favorites, engage the community. The audience is IT decision-makers, administrators, and architects in the German-speaking DACH market who plan, procure, and operate storage infrastructure, from mid-sized companies to large enterprises, and who use the portal's definitions, e-books, and compendiums as working references for procurement and architecture decisions.

History

Storage-Insider belongs to the "Insider" portal family that Vogel IT-Medien launched for IT professionals, with five portals for IT decision-makers starting under the Vogel IT-Medien umbrella alongside the established print titles. Vogel IT-Medien, based in Augsburg, has published specialist media for IT decision-makers since 1989 (in its own account since 1991), as a wholly owned subsidiary of the Vogel Communications Group of Würzburg, the Franconian media house whose history reaches back to the nineteenth century. The most important offerings of the house are IT-BUSINESS, eGovernment Computing, Healthcare Computing, and the Insider portals: BigData-Insider, Blockchain-Insider, CloudComputing-Insider, DataCenter-Insider, Dev-Insider, IP-Insider, Security-Insider, and Storage-Insider.

The editorial leadership of the storage portal changed on February 1, 2019, when Dr. Jürgen Ehneß took over as editor-in-chief. Ehneß, a doctorate-holding linguist who had begun his journalism career as a student in Regensburg writing for years as a freelancer for the Mittelbayerische Zeitung, worked as an editor at IT-Business and played a decisive role in building up Vogel IT-Medien's online channels before leading the editorial team of the special-interest magazine "guitar" for twelve years; he then returned to Vogel IT-Medien to lead the storage portal, promising to "really step on the gas" in the storage scene. The portal has continued to develop its topic architecture since, adding areas like AI storage, cyber resilience, and digital sovereignty to reflect the industry's evolution from pure hardware to data strategy. The Vogel IT-Medien house itself has grown its portfolio in parallel, with the Insider family expanding over the years to cover big data, blockchain, cloud computing, data centers, development, IP networks, security, and storage, each portal with its own editorial leadership and reader community.

Coverage and Content

Storage-Insider's topic tree is among the most granular in German IT trade journalism. The Backup & Recovery section covers general topics, tape backup, software solutions, the 3-2-1 backup rule, cloud backup, backup-as-a-service, remote backup, continuous data protection, deduplication, immutable backup, and disaster recovery. Storage Hardware spans storage systems, AI storage, tape drives, hard disks, flash memory, SAN, NAS, optical and removable drives, memory, data center hardware, components, and research and science. Data Management covers classification, resource management, migration, AI tools, tiering, big data and analytics, databases, file systems, and document management.

Storage Security addresses general topics, data recovery, business continuity, backup security, cyber resilience, encryption, and access protection. Cloud Storage covers general topics, private, public, and hybrid cloud, cloud-native and container architectures, storage-as-a-service, providers, migration, data transfer, cloud costs, and file hosting. Archiving covers general topics, content-addressed storage, long-term archiving, databases, and email archiving. Storage Virtualization covers general topics, software-defined storage, hyper-converged infrastructure, file, block, and object storage, and container storage. Strategy & Know-how adds general topics, industry news, storage and data center management, digital sovereignty, sustainability, consolidation and TCO, compliance and law, remote office and branch office topics, careers, tips and tricks, and the "Kanal 42" knowledge channel for nerds. Current editorial themes reflect the industry's frontiers: AI workloads and their specific demands on storage infrastructure, sovereign AI applications and distributed cloud platforms, and edge cloud solutions, as recent interviews with providers like Zadara on AI edge cloud illustrate. The portal thus tracks not only established technologies but the emerging intersection of storage with artificial intelligence and digital sovereignty.

Organization and Ownership

Storage-Insider is operated by Vogel IT-Medien GmbH, Max-Josef-Metzger-Str. 21, 86157 Augsburg, a 100-percent subsidiary of the Vogel Communications Group of Würzburg. The editor-in-chief of the storage portal is Dr. Jürgen Ehneß, in office since February 1, 2019, whose career from regional newspaper freelancer to IT-Business editor to special-interest editor-in-chief mirrors the convergence of general journalism and IT trade media. The Insider portals share the Vogel IT-Medien newsroom infrastructure and the "Your Team of the Insiders" editorial organization, with specialist editors for each portal. The Vogel IT-Medien media data present the publishing house as the media brand for IT decision-makers in the B2B environment. Financial details of the portal are not publicly confirmed.

Digital Presence

Storage-insider.de is the portal's home, with daily news, the topic tree, e-books and compendiums, provider profiles, and the IT Awards readers' choice. The portal publishes newsletters, whitepapers, and webinars, and the Vogel IT-Medien media data document podcasts, lead generation formats (whitepapers, exclusive live webinars, editorial e-books), online advertorials, content hubs, display advertising, keyword and context advertising, and market research services across the Insider family. The shared user database of the Insider portals, reported in the media data with IVW-registered figures, underpins the portals' advertising and lead-generation business, which is the economic engine of the free-to-read B2B portal model. Social media channels extend the portals' reach.

The Storage Specialist

Storage-Insider is the German-speaking IT industry's dedicated storage magazine: a portal that treats data storage not as a subtopic of general IT but as a discipline with its own hardware, software, security, and strategy. Within the Vogel Insider family, it gives storage professionals their own editorial home, and its granular topic architecture makes it a reference for practitioners planning the storage infrastructure of the data-driven enterprise, from the backup strategy to the AI-ready data platform.