About Top Magazin Augsburg

Top Magazin Augsburg

Top Magazin Augsburg is the Augsburg regional edition of Top Magazin, the nationwide German lifestyle magazine network published as a license system with 32 regional editions and a combined quarterly circulation of around 320,000 copies. The Augsburg edition is published four times a year by the pro air Medienagentur GmbH at Bürgermeister-Fischer-Strasse 12 in 86150 Augsburg, with a print run of 10,000 copies per issue at a cover price of 5 euros, distributed across Augsburg and the region through VIP mailings, subscribers, and hand-to-hand distribution.

Overview

The reader profile that the media data sketch for the Augsburg edition describes an affluent audience: the survey's figures include a share of readers in the 3,000 to 4,999 euro household income bracket, a majority living in their own property, and an average property market value around 357,952 euros. The readers' top interests run from food, drink, and restaurants through events, travel, and hotels to leisure, sport, and hobbies, health, nutrition, and doctors, product novelties, tests, and trends, body care and wellness, building, furnishing, and living, and fashion, jewelry, and watches.

The distribution concept is the Top Magazin signature: the magazine is not primarily sold at newsstands but placed where its affluent target group lives, works, and consumes. The VIP mailing and the 1,500 subscribers carry the magazine directly to named recipients, while the hand-to-hand distribution of over 5,000 copies puts it personally into readers' hands at the region's premium locations and events. The cover price of 5 euros applies to the single-copy sale that rounds out the circulation.

The national network's scale gives the Augsburg edition its editorial backbone: the 32 regional editions share the national reporting and the online portal, while each license partner produces the regional people, event, and business journalism that defines the local edition. The Augsburg edition's 10,000-copy print run sits in the middle of the network's 6,000 to 25,000 range, reflecting the size of the Augsburg region as a publishing market.

Top Magazin Augsburg is a glossy regional lifestyle magazine for Augsburg and the surrounding region. It appears four times a year with a circulation of 10,000 copies per issue and a cover price of 5 euros. Distribution combines a VIP mailing and subscriber base of 1,500 copies with over 5,000 copies distributed by personal hand-to-hand delivery, with the remainder placed in the premium locations that define the Top Magazin concept: hotels, restaurants, wellness oases, upscale retail, medical and dental practices, clinics, law firms, car dealerships, and financial service providers, as well as sports, business, and cultural events.

The magazine's publisher and editor is Sabine Roth, the Herausgeberin and Redaktionsleiterin, with the pro air Medienagentur GmbH as the publishing company and Fabian Lohr as managing director. The editorial program follows the national Top Magazin concept: lifestyle, living, fashion, enjoyment, gastronomy, jewelry, watches, luxury, beauty, wellness, health, leisure, sport, events, culture, people, society, business, and the future, rendered through national and regional reporting in the print magazines, the online portal, and the social media channels.

History

The Top Magazin brand was founded by Lothar Neuse, with the first issue appearing in autumn 1982 as Top Magazin Düsseldorf, published by the Verlag Top of the Tops and Top Magazin Verlagsgesellschaft mbH in Düsseldorf. Seventeen further locations followed: Hamburg, Cologne, Frankfurt, Wuppertal, Munich, Aachen, Essen, Berlin, Saarland, Neuss, Dortmund, Koblenz, Bielefeld, Leipzig, Stuttgart, Bremen, and Bonn.

In 1990, Neuse sold Top of the Tops to Jürgen Modrow, who expanded the magazine into a franchise system and added new locations such as Rhine-Neckar and Dresden. In 1996, Modrow sold the franchise system to Thomas Schneider, who reshaped it into a nationwide license system through the Top of the Tops and Top Magazin International GmbH and Co. Verlags- und Lizenz KG. In 2006, Ralf Kern joined the company as managing director with a 49 percent stake and took over operations. After the departure of the shareholder Thomas Schneider, Kern led the license network through the pandemic as the sole managing partner; only a few regional editions, Bremen and Würzburg, had to be discontinued. In 2024, Top Magazin is published at 32 locations with a total quarterly circulation of around 320,000 copies.

Coverage and Content

The national concept's emphasis on people journalism shapes the Augsburg edition's editorial identity: the interviews with the region's personalities, the event coverage, and the business portraits that the glossy format carries. The YouTube interview with the newly elected mayor Dr. Florian Freund, conducted by the reporter Linda at the Königsplatz in the pro air Medienagentur's own rooms, shows the edition's access to the city's political leadership and its personal, conversational interview style, with the welcome, the vision questions, the family agenda, and the light closing question of wine or beer.

The regional editions' Themen, in the Wikipedia article's listing, cover the full lifestyle spectrum: lifestyle, living, fashion, enjoyment, gastronomy, jewelry, watches, luxury, beauty, wellness, health, leisure, sport, events, culture, people, society, business, and the future. The Augsburg edition renders these themes through its regional lens, with the national reporting in the print magazines, the online portal, and the social media channels supplying the shared editorial foundation that the 32 license partners draw on.

The Augsburg edition covers the regional lifestyle world: people, events, gastronomy, culture, business, and society in Augsburg and the surrounding region. The national concept's themes — lifestyle, living, fashion, enjoyment, gastronomy, jewelry, watches, luxury, beauty, wellness, health, leisure, sport, events, culture, people, society, business, and the future — are rendered through regional reporting in the Augsburg print edition, the online portal, and the social media channels.

The magazine's YouTube presence extends its regional people journalism: the Top Magazin reporter Linda meets the newly elected mayor of Augsburg, Dr. Florian Freund, in an exclusive interview recorded at the Königsplatz in the pro air Medienagentur, asking about his vision for Augsburg, the top of his agenda, what matters most to him for families in the city, and the closing question of Team Wine or Team Beer.

Organization and Ownership

Top Magazin Augsburg is published by the pro air Medienagentur GmbH at Bürgermeister-Fischer-Strasse 12 in 86150 Augsburg. The managing director is Fabian Lohr, with Merve Demirci holding power of attorney. Sabine Roth is the publisher and editorial director, the Herausgeberin and Redaktionsleiterin, reachable at the Augsburg editorial email, with Isabel Klöckl as assistant to the publisher and Manuel Buchholz as regional distribution manager.

The Augsburg edition is one of 32 regional editions in the nationwide Top Magazin license system, operated by the Top of the Tops and Top Magazin International GmbH and Co. Verlags- und Lizenz KG in Bonn under the managing partner Ralf Kern. The network's regional editions each carry print runs of 6,000 to 25,000 copies depending on the size of the location or region.

Digital Presence

Topmagazin-augsburg.de is the edition's digital home, part of the national top-magazin.de online portal that renders the national and regional reporting alongside the print magazines and the social media channels. The media data for 2025 and 2026 are published as a downloadable PDF on the Augsburg site, with the reader survey conducted as an ongoing online poll and evaluated in a data-protection-compliant manner by Top of the Tops in Bonn, the October 2025 results excerpt published in the media data.

The edition's YouTube channel carries its regional video journalism, including the interview formats with Augsburg personalities. Dedicated apps or podcasts for the Augsburg edition are not detailed in the sources reviewed.