About Möbel, Zahlen, Daten

Möbel, Zahlen, Daten

Möbel, Zahlen, Daten is the German furniture industry's annual reference yearbook — "das jährliche Nachschlagewerk für Möbel-Profis," the indispensable yearbook for all decision-makers who want to move something on the furniture market. Published within the möbel kultur program (moebelkultur.de), the yearbook compiles the industry's hard facts: the companies, the market data, the addresses, and the structures that the furniture professionals need for their planning. Where the möbel kultur magazine delivers the news, the insights, and the trends, Möbel, Zahlen, Daten delivers the numbers: the annual compendium of the German-speaking furniture industry's who, where, and how much. In the German furniture press, it is the yearbook: the reference work on the decision-makers' desks.

Overview

The yearbook presents itself as the annual reference for furniture professionals — the indispensable yearbook for the decision-makers. Its editorial program is the industry's data: the company directory — the furniture retailers, the manufacturers, the kitchen specialists, the suppliers, and the service providers with their addresses and key figures; the market data — the sales areas, the turnovers, the market shares, and the structural figures; and the industry structures — the associations, the buying groups (Einkaufsverbände), the fairs, and the institutions. The yearbook's value is its completeness: the one volume that collects what the professionals otherwise gather from dozens of sources.

The readership is the German-speaking furniture industry's decision-makers: the retailers' owners and managers, the manufacturers' executives, the buyers, the association officials, and the consultants — the professionals who need the industry's facts for the negotiations, the planning, and the market analyses. The yearbook's authority rests on its editorial research: the annual compilation and verification of the company data, the market figures, and the structural information.

The annual rhythm makes it the industry's reference cycle: each year's edition updates the companies, the figures, and the structures — the snapshot of the furniture industry at the year's turn. The yearbook complements the möbel kultur magazine's continuous coverage: the magazine's market analyses and the yearbook's data tables in one program. The professionals' working year follows this rhythm: the magazine's issues for the current business, the yearbook's edition for the planning — the annual reference that the decision-makers consult when the negotiations need the facts.

History

Möbel, Zahlen, Daten developed within the möbel kultur publishing program as the industry's data yearbook — the annual supplement to the business magazine's news and analyses. The furniture industry's need for the compiled reference — the company addresses, the market figures, the structural data — created the yearbook's niche: the one volume that the decision-makers keep at hand. The fachzeitungen.de listing documents its positioning: "das jährliche Nachschlagewerk für Möbel-Profis — das unentbehrliche Jahrbuch für alle Entscheider, die auf dem Möbelmarkt etwas bewegen wollen."

The yearbook's editions track the industry's transformations: the consolidation waves, the new retail formats, the kitchen industry's growth, the online trade's rise, and the recent difficult market — each year's data reflecting the structural shifts. The moebelkultur.de portal's market analyses — the "Marktanalyse 2026," the "Paläste" store rankings, the Bonial consumer surveys — provide the analytical context in which the yearbook's data stands: the magazine's insights and the yearbook's numbers as the program's two pillars. The yearbook's users — the retailers planning the expansions, the manufacturers analyzing the competition, the consultants benchmarking the clients — rely on the annual compilation's completeness: the one source that the industry's fragmented information landscape otherwise denies them.

Coverage and Content

The yearbook's coverage is the furniture industry's data. Company listings form the core: the furniture retailers — the large filials, the medium-sized houses, the specialists; the manufacturers — the furniture, kitchen, upholstery, and office-furniture producers; the suppliers — the fittings, surfaces, and materials; and the service providers — the logistics, the IT, the consultancies — with the addresses, the contacts, and the key figures. The buying groups (Einkaufsverbände) — the alliances that organize the medium-sized retailers' purchasing — get their own structural section: the industry's cooperative backbone documented with the member lists and the central addresses.

Market data provides the quantitative framework: the market volumes, the sales-area figures, the turnover bands, and the structural ratios — the figures that the professionals use for the benchmarking and the planning. The "Paläste" logic — the ranking of the largest furniture stores by sales area, published in the möbel kultur magazine's February issues — illustrates the yearbook's data approach: the hard figures on the industry's scale, compiled and verified for the professionals' use. Industry structures document the organization: the associations, the buying groups, the fair companies, and the institutions — the industry's institutional map.

The yearbook's editorial sections — the introductory analyses, the market overviews, and the methodological notes — frame the data: the context that makes the numbers readable. The annual updating — the new companies, the changed figures, the structural shifts — keeps the reference current. The yearbook's fair section — the dates, the organizers, and the profiles of the industry's exhibitions — completes the reference: the furniture professionals' calendar alongside the companies and the figures. The yearbook's digital companion — the moebelkultur.de portal's market data and analyses — extends the print reference into the continuous updates: the annual volume's facts and the portal's news in one program, the yearbook's numbers and the magazine's insights reinforcing each other. The yearbook's readers — the decision-makers who keep it on their desks — use it as the industry's fact base: the annual volume that answers the questions the daily business raises, from the company addresses to the market structures, from the buying groups to the fair dates — the complete reference, updated every year without fail.

Organization and Ownership

Möbel, Zahlen, Daten is published within the möbel kultur program — the Vincentz Network's furniture-trade publishing in Hannover, via moebelkultur.de. The yearbook shares the magazine's editorial infrastructure: the market-research team, the industry contacts, and the data compilation. The commercial model is that of a B2B reference yearbook: the annual sales to the industry's decision-makers, the company-listing and advertising revenues from the industry, and the program synergies with the möbel kultur magazine's subscriptions and advertising.

Digital Presence

The yearbook's digital presence runs through moebelkultur.de — the möbel kultur portal's "News. Insights. Trends." The portal's market analyses and data presentations — the "Marktanalyse" issues, the "Paläste" rankings, the Bonial surveys — provide the digital context for the yearbook's print data. The yearbook's annual edition — the print reference — remains the program's data anchor: the one volume that the furniture professionals keep, while the portal delivers the continuous updates.

The Yearbook's Users

The yearbook's users work with the data in their daily business: the retailers benchmarking their sales areas against the "Paläste" rankings, the manufacturers analyzing the competitive landscape, the buyers preparing the negotiations with the turnover bands, and the consultants advising the clients with the structural figures. The yearbook's annual updating — the new market entries, the changed ownerships, the shifted market shares — keeps the professionals' fact base current: the reference that the furniture industry's fast-moving consolidation otherwise outdates within months.

In print and online, Möbel, Zahlen, Daten remains the furniture industry's yearbook: the annual reference for the decision-makers who move on the German furniture market, from Hannover — the numbers behind the möbel kultur magazine's news, insights, and trends. The yearbook's promise — "das unentbehrliche Jahrbuch für alle Entscheider" — is its program: the annual volume that the furniture professionals keep within reach, year after year, as the industry's fact base for the decisions that shape the market.