About moove

moove

moove is the new-mobility brand of the Motor Presse Stuttgart, launched in March 2018 as the sub-brand of AUTO MOTOR UND SPORT for the future of mobility. Appearing as a magazine (four times a year, per the publishing group's listing) and as a digital brand at moove-magazin.de, moove covers electric mobility, autonomous driving, connectivity, and the transformation of transportation — the "new mobility" that the traditional automotive press had to learn to cover. The brand's motto, "Menschen. Mobilität. Zukunft" (People. Mobility. Future), defines its editorial stance: the future of movement told through the people shaping it. With the MOOVE podcast — launched October 26, 2018, with Byton CEO Carsten Breitfeld as the first guest — the brand extended into audio, inviting the visionaries, makers, and experts of new mobility to an inspiring exchange of ideas every two weeks.

Overview

moove presents itself as the new-mobility magazine of AUTO MOTOR UND SPORT — the Motor Presse Stuttgart's answer to the electrification and digitalization of the automobile. Its editorial program covers the technologies and business models of future mobility: electric vehicles and charging infrastructure, autonomous driving and driver assistance, connected cars and mobility services, the Chinese EV challengers and the German industry's response, and the policy frameworks — from the EU's combustion-engine phase-out to the charging-infrastructure build-out — that shape the transition.

The readership is the mobility-interested public at the intersection of the automotive enthusiast and the technology early adopter: the AUTO MOTOR UND SPORT readers following the industry's transformation, the EV-curious consumers, and the industry professionals tracking the new-mobility scene. The magazine appears four times a year; the digital brand at moove-magazin.de extends the coverage into the continuous news flow, and the podcast — twelve episodes in its first season, appearing one day after each new AUTO MOTOR UND SPORT issue — gives the brand its conversational dimension. The Motor Presse Stuttgart's positioning of moove as the sub-brand of its flagship automotive title gave the new-mobility coverage instant credibility: the testing expertise of auto motor und sport, applied to the electric age.

The podcast's format defines the brand's editorial character: long, unedited conversations (the 65-minute Breitfeld premiere ran longer than planned) with the makers and implementers of the new-mobility scene — "people who burn for their topics and have an opinion," as editor Luca Leicht put it. The guests are visionaries, founders, and executives: the people building the electric and autonomous future.

History

moove was launched in March 2018 as the new-mobility sub-brand of AUTO MOTOR UND SPORT — the Motor Presse Stuttgart's response to the structural transformation of its core topic. The traditional automotive magazine, founded on the combustion engine, needed a brand for the electric age: moove became the house's laboratory for covering electromobility, autonomy, and the mobility services that were redefining the automobile.

On October 26, 2018, the Motor Presse Stuttgart launched the MOOVE podcast — "MOOVE, den New-Mobility-Podcast" — as part of its digital offensive. The first season's twelve episodes, hosted by editors Luca Leicht and Gerd Stegmaier, premiered with an in-depth conversation with Byton CEO Carsten Breitfeld — the German manager building the Chinese EV startup Byton with Chinese money, previously BMW's project leader for the i8 hybrid sports car. The podcast's motto, "Menschen. Mobilität. Zukunft," framed the questions: what moves the world of tomorrow, and what are the visionaries working on today. The format — unedited, live-feeling conversations on iTunes, Spotify, Deezer, Soundcloud, and TuneIn — was new for the automotive industry. New episodes appeared every two weeks, always one day after the new AUTO MOTOR UND SPORT issue — the podcast rhythm synchronized with the mother magazine. The launch communications noted the format's advertising power: four-fifths of podcast users also follow the embedded advertising.

The brand's evolution continued into the 2020s: in May 2025, the Motor Presse Stuttgart and Peter Turi launched Turi.Moove — a distinct book-magazine for the mobility and communications industry's creative minds, sent to the 10,000 most important automotive managers and reaching 20,000 more decision-makers via e-paper, as part of the Turi.One inspiration network. The first issue, titled "Popstars der Branche," presented the industry's leading personalities in interviews, portraits, and essays; for the 500 most important automotive managers, an individualized cover was produced. The moove name thus spans the consumer new-mobility brand and the industry's inspiration platform — the quarterly magazine and biweekly podcast for the public, the book-magazine and weekly Useletter for the industry's decision-makers.

Coverage and Content

moove's coverage follows the new-mobility agenda. Electric vehicles form the largest beat: the new models, their range, charging, and prices; the charging infrastructure — its build-out, its business models, its pain points; and the battery technology that determines the EV's future. Autonomous driving and driver assistance cover the path from assisted to automated driving; connectivity and software address the car as a digital device.

The industry-transformation coverage follows the German automotive industry's electric turn and the Chinese challengers — the Byton story that opened the podcast era being the archetype: the German manager, the Chinese capital, the electric startup. Mobility services — car-sharing, ride-hailing, the visions of the post-ownership city — and the policy frameworks (EU regulation, subsidies, the combustion phase-out) form further beats. The podcast's guest list — the visionaries, makers, and experts — gives the coverage its personal dimension: the future of mobility as told by its protagonists.

Organization and Ownership

moove is published by the Motor Presse Stuttgart — one of the leading international special-interest media houses, active with licensed editions and syndications in 20 countries, publishing around 80 magazines including auto motor und sport, promobil, MOTORRAD, Men's Health, and MOUNTAINBIKE. The sole owners are the founder families Pietsch and Scholten together with Dr. Hermann Dietrich-Troeltsch. The house is based at Leuschnerstr. 1, 70174 Stuttgart.

As the sub-brand of AUTO MOTOR UND SPORT, moove operates within the house's automotive editorial organization; the podcast was hosted by editors Luca Leicht and Gerd Stegmaier, with Eva-Maria Gerst leading digital media for the motorcycle and aviation business unit at the podcast's launch. The Turi.Moove book-magazine, launched with Peter Turi in May 2025, extends the moove brand into the industry's inspiration segment as part of the Turi.One network.

Circulation and reach figures for the current year are not publicly confirmed in freely available sources. The commercial model follows the special-interest pattern: the quarterly magazine's subscriptions and newsstand sales, the digital brand's advertising, and the podcast's sponsorship — with the launch communications noting that four-fifths of podcast users also follow the embedded advertising.

Digital Presence

The brand's digital home is moove-magazin.de, the Motor Presse Stuttgart's portal for the new-mobility brand, integrated into the house's digital network around auto-motor-und-sport.de. The MOOVE podcast — launched October 2018, twelve episodes in the first season, biweekly — established the brand's audio presence on all major platforms: iTunes, Spotify, Deezer, Soundcloud, and TuneIn. The podcast's unedited, conversational format gave the automotive industry's new-mobility coverage a new voice: the long interview with the future's makers.

The Turi.Moove extension — the book-magazine, the weekly Useletter with practice-relevant content, and the Moove.Friends digital community — carries the moove name into the industry's professional networks as part of the Turi.One inspiration network launched in summer 2025. In print (quarterly), online, and audio, moove remains the Motor Presse Stuttgart's new-mobility voice: "Menschen. Mobilität. Zukunft" — the future of movement, four times a year and every two weeks in the podcast feed.