About tw tagungswirtschaft

tw tagungswirtschaft

tw tagungswirtschaft, styled TW TagungsWirtschaft / Convention Industry, is the leading German trade magazine for the MICE industry, the führende Fachmagazin der MICE-Branche the dfv named it: meetings, incentives, conventions, and events. Published by the dfv Mediengruppe in Frankfurt am Main through its m+a Verlag für Messen, Ausstellungen und Kongresse GmbH, the bilingual German-English magazine has served the MICE decision makers since the late 1970s with an internationally distributed circulation of over 20,000 copies, the international verbreitete Auflage the 2005 statement recorded.

Overview

The bilingual German-English publication gives the MICE industry its international specialist journal: the 28 years of German-English issues that the 2005 dfv statement counted, with the internationally distributed circulation of over 20,000 copies. The m+a Verlag's largely bilingual information offering, considered internationally leading, gives the magazine its cross-border readership.

The leading trade magazine positioning defines the editorial ambition: the TW TagungsWirtschaft as the MICE industry's fachmagazin, the practice-oriented and inspiring specialist medium that Dr. Anja Wagner's 2012-2015 leadership shaped. The Kerstin Wünsch succession's mandate, to develop the magazine editorially and to expand the online and print offerings sustainably, shows the brand's cross-media strategy.

The directory and online extensions give the brand its service infrastructure: the tp tagungsplaner.de directory medium with the venue and supplier database, and the tw-media.com online presence with the daily industry news. The MICE decision makers get the print magazine's depth and the digital media's currency.

tw tagungswirtschaft is the trade and business magazine for MICE decision makers, the Fach- und Wirtschaftsmagazin für MICE-Entscheider the dfv named it, published by the dfv Mediengruppe. The TW TagungsWirtschaft is the leading trade magazine of the MICE industry, appearing for 28 years in German and English, the seit 28 Jahren in Deutsch/Englisch the statement records, with an internationally distributed circulation of over 20,000 copies, per the dfv's 2005 statement. The trade magazine is published by the m+a Verlag für Messen, Ausstellungen und Kongresse GmbH, a 100-percent subsidiary of the Deutscher Fachverlag publishing group.

The m+a Verlag is specialized in information about the national and international trade fair and congress industry and is considered internationally leading in this area with its largely bilingual information offering. The magazine's bilingual German-English publication gives it the international reach that the MICE industry's global business requires.

The brand portfolio extends beyond the print magazine: the online presence tw-media.com and the directory medium tp tagungsplaner.de serve the MICE community's digital information needs. The magazine's practical orientation and its inspiring specialist journalism, as the dfv management described it, define the editorial program.

History

The circa 1977 founding places the TW TagungsWirtschaft in the generation of German trade journals that professionalized the meetings industry, when the congress centers, the business travel, and the incentive market demanded the specialist journalism. The magazine's nearly five decades have documented the MICE industry's evolution: from the national congress business through the internationalization to the current hybrid and sustainable events.

The m+a Verlag's trade fair and congress specialization gives the magazine its publishing context: the Deutscher Fachverlag subsidiary's national and international MICE information, with the bilingual offerings that the industry's global business requires. The 2005 editor-in-chief change, from Bernd Graf's 25-year tenure to Dirk Mewis's trade fair journalism, shows the editorial professionalization.

The 2016 Kerstin Wünsch appointment's dfv rationale, her long-standing editor-in-chief experience, her deep MICE understanding, and her unparalleled network, documents the leadership profile that the leading MICE trade magazine requires. The Düsseldorf-born journalist's succession of Dr. Anja Wagner continued the editorial line that the dfv management praised.

The TW TagungsWirtschaft's 28 years of publication in 2005 place the founding around 1977, making it one of the long-established trade magazines for the meetings industry. The m+a Verlag's specialization in the trade fair and congress information gave the magazine its publishing home within the Deutscher Fachverlag group.

The editor-in-chief succession documents the editorial continuity: Bernd Graf, editor-in-chief since January 1, 1998, ended his 25-year journalistic activity at the TW TagungsWirtschaft on March 31, 2005 at his own request. The business journalist Dirk Mewis, previously editor-in-chief of the bilingual trade fair magazine Trade Fairs International, succeeded him in February 2005.

Dr. Anja Wagner led the editorial office from 2012, making the magazine the practice-oriented and inspiring specialist medium it is today, per the dfv management. On January 1, 2016, Kerstin Wünsch succeeded her as editor-in-chief, taking the journalistic responsibility for the tw tagungswirtschaft, the tw-media.com online presence, and the tp tagungsplaner.de directory medium.

Coverage and Content

The MICE industry journalism covers the business tourism's four pillars: the meetings that the congress centers and hotels host, the incentives that the companies' reward travel comprises, the conventions that the associations organize, and the exhibitions and events that the venues stage. The ICCA and UIA annual rankings of the most-frequented congress cities and countries give the industry its competitive context.

The venue and destination journalism brings the locations to the planners: the congress center reports, the hotel features, the historic building venues, and the destination presentations. The supplier journalism covers the MICE value chain: the caterers, interpreters, room decorators, furniture rental, and coach companies that the events require.

The professional congress organizer coverage serves the PCO community: the IAPCO members, the event agencies, and the meeting planners who organize the international conferences. The management, continuing education, and industry news sections give the MICE professionals the business intelligence alongside the venue inspiration.

tw tagungswirtschaft covers the MICE industry's full spectrum: the meetings, the incentives, the conventions, and the events that the business tourism segment comprises. The congress centers, trade fair halls, event venues, historic buildings with conference infrastructure, upper-segment hotels, and their suppliers, from caterers and interpreters to furniture rental and coach companies, form the industry's landscape.

The magazine's practical orientation serves the MICE decision makers: the venue reports, the destination features, the supplier presentations, and the industry news that the meeting planners need. The bilingual German-English publication makes the content accessible to the international MICE community.

The tp tagungsplaner.de directory medium gives the readers the venue and supplier directory: the searchable database of the meeting industry's locations and service providers. The tw-media.com online presence extends the print magazine's journalism to the daily digital news.

Organization and Ownership

tw tagungswirtschaft is published by the dfv Mediengruppe, the Frankfurt trade publishing group, through the m+a Verlag für Messen, Ausstellungen und Kongresse GmbH, its 100-percent subsidiary. The publishing manager is Mark A. Cano, to whom the editor-in-chief reports; the responsible dfv managing director is Sönke Reimers, the dfv Geschäftsführer the announcement names.

The editor-in-chief since January 2016 is Kerstin Wünsch, the gebürtige Düsseldorferin the dfv announcement names; previous editors-in-chief include Dr. Anja Wagner, Dirk Mewis, and Bernd Graf. Current editorial team details beyond the leadership are not publicly confirmed in the sources reviewed.

Digital Presence

Tw-media.com is the magazine's online presence, the Online-Auftritt the dfv announcement names, with the MICE industry news, the venue features, and the digital services. The tp tagungsplaner.de directory medium, the Verzeichnismedium the announcement names, gives the readers the searchable venue and supplier database.

Dedicated apps or podcasts for the tw tagungswirtschaft brand are not detailed in the sources reviewed; the brand's digital presence rests on its website, the directory medium, and the bilingual print magazine's MICE journalism since the late 1970s.