About Naturheilpraxis

Naturheilpraxis

Naturheilpraxis is the German trade journal for naturopathy — the "Fachzeitschrift für Naturheilkunde" published monthly by the Richard Pflaum Verlag in Munich. With the ISSN 0177-6754 and its 76th volume in 2023 — which dates the journal's founding to 1948 — it is the professional journal of the Heilpraktiker and the natural-medicine doctors: "Naturheilkunde in der erfolgreichen Praxis" (naturopathy in the successful practice). Under editor-in-chief Agnes Hey and the Pflaum publishing house (Lazarettstraße 4, 80636 Munich), the journal reports — independently and association-neutrally — on the wide spectrum of naturopathy: the experience-based knowledge that continuously develops, the traditional methods, and the new, exciting topics. As the official organ of the Arbeitskreis für Augendiagnose und Phänomenologie Josef Angerer e. V. (Munich) and other professional circles, it carries the institutional voice of the naturopathic professions. The naturheilpraxis.de portal — the portal for all Heilpraktiker — extends the monthly print into the daily professional information: the journal's contents, the company, personnel, and association news, the dates, and the online shop. In the German naturopathy press, Naturheilpraxis is the professional journal: the monthly of the natural-medicine practice.

Overview

The journal presents itself, in its media data's title portrait, as the naturopathy of the successful practice — for the experience-based knowledge that continuously develops, for the traditional methods and the new, exciting topics, reporting independently and association-neutrally on the wide spectrum of naturopathy. Its editorial program covers the naturopathic practice's full spectrum: the specialist articles — the therapy methods, the diagnostics, the materia medica, and the case reports; the practice management — the successful practice's business, the billing, the marketing, and the law; the professional policy — the Heilpraktiker profession's representation, the legislation, and the associations; and the product and company news — the remedies, the devices, and the industry.

The readership is the German naturopathic professions: the Heilpraktiker (naturopathic practitioners), the Ärzte für Naturheilverfahren (doctors for naturopathic treatments), and the pharmacists — the professionals who practice the natural medicine. The journal's authority rests on its 75-year continuity and its independence: the association-neutral reporting that the practitioners trust, and the official-organ role for the professional circles (the Arbeitskreis für Augendiagnose und Phänomenologie Josef Angerer). The 2021 volume's content analysis — 796 pages editorial (93.9 percent specialist articles), 212 pages advertising — documents the journal's specialist density: the monthly that is nearly all professional content.

The monthly rhythm — twelve issues a year per the dates and topics plan — provides the regular professional briefing. The single issue costs 11.70 euros (2023); the annual print subscription 128.40 euros plus shipping. The naturheilpraxis.de portal delivers the daily professional news between the print issues. The journal's 2022 volume — the 75th year — marked the three-quarter-century milestone: the professional journal that has served the naturopathic practitioners since 1948, through the Federal Republic's entire history.

History

Naturheilpraxis's history reaches back to 1948 — the 76th volume appeared in 2023 — making it one of the oldest German naturopathy journals: the professional journal that accompanied the Heilpraktiker profession's post-war development. The Richard Pflaum Verlag in Munich (Lazarettstraße 4, 80636 Munich) built the journal as the naturopathic practice's medium: the publishing house's medical-naturopathic program with the journal as its flagship.

The journal's editorial history includes the long-serving editorial leadership — Andreas Beutel (responsible editor, 2021 media data), Friederike Mechler (editorial, 2023) — and the current editor-in-chief Agnes Hey (Chefredakteurin und V.i.S.d.P.; agnes.hey@pflaum.de), with editorial manager Elisa Gebhardt. The journal's official-organ roles — the Arbeitskreis für Augendiagnose und Phänomenologie Josef Angerer e. V. (Munich), the German professional circles — gave it the institutional anchoring in the naturopathic professions.

The journal's recent history reflects the naturopathy's professionalization: the evidence debates, the professional legislation, the integration with conventional medicine — each covered with the independent, association-neutral reporting that the media data promises. The 2023 media data documents the current program: twelve issues a year, the 210 × 280 mm format, the IVW membership, and the German specialist-press media database listing.

Coverage and Content

The journal's coverage follows the naturopathic practitioner's world. Specialist articles form the core: the therapy methods — the phytotherapy, the homeopathy, the hydrotherapy, the neural therapy, the traditional methods and the new approaches; the diagnostics — the iris diagnosis (Augendiagnose), the laboratory, the functional diagnostics; and the case reports — the practice experiences that the journal's "Erfahrungswissen" (experience-based knowledge) program collects. The 2021 content analysis — 748 pages of specialist articles (93.9 percent) — documents the depth.

Practice management covers the successful practice's business: the billing (GOÄ/GebüH), the practice marketing, the patient communication, and the legal framework — the journal as the practitioner's business advisor. Professional policy reports the Heilpraktiker profession's representation: the associations' work, the legislation, the professional debates — covered independently and association-neutrally. Product and company news connects the readers with the industry: the remedies, the devices, and the suppliers.

Organization and Ownership

Naturheilpraxis is published by the Richard Pflaum Verlag GmbH & Co. KG in Munich (Lazarettstraße 4, 80636 München) — the medical-naturopathic publishing house. The publisher (Herausgeber): Richard Pflaum Verlag GmbH & Co. KG. The editor-in-chief (Chefredakteurin und V.i.S.d.P.): Agnes Hey (agnes.hey@pflaum.de). The editorial team: Friederike Mechler (friederike.mechler@pflaum.de), Elisa Gebhardt (editorial manager); Andreas Beutel (responsible, 2021). The media sales: Siegfried Kunert (Leiter Mediavertrieb; siegfried.kunert@pflaum.de), Jennifer Schmidt (media consultant). The distribution: Magdalena Roitzsch (kundenservice@pflaum.de). The journal's ISSN 0177-6754 and its IVW membership document its established position.

The commercial model is that of a B2B professional journal: subscriptions to the Heilpraktiker, the natural-medicine doctors, and the pharmacists (128.40 euros/year print), advertising from the naturopathic-remedy, device, and service industries — and the naturheilpraxis.de portal's digital advertising and online-shop revenues.

Digital Presence

The journal's digital home is naturheilpraxis.de — the portal for all Heilpraktiker — where the monthly print journal's program extends into the daily professional information. The portal publishes the journal's contents, the supplementary articles, the current company, personnel, and association news, and the daily dates. The online shop sells the subscriptions, the single issues, the books, and the forms. The media data documents the website's advertising formats: the top banner (1,280 × 200 px, 850 euros/4 weeks), the skyscraper, the medium rectangle, the superbanner, the billboard, and the text ads.

The naturopathic professions' networks — the Heilpraktiker associations, the professional circles, the remedy manufacturers — form the ecosystem in which the journal's content circulates. For 75 years — from the 1948 founding to the present — Naturheilpraxis has been the naturopathic practice's journal: the Munich monthly of the natural medicine, independent and association-neutral, in print and online.

The Professional Journal's Role

The journal's role in the naturopathic professions goes beyond the monthly issues: Naturheilpraxis is the practitioners' continuing education — the specialist articles that the Heilpraktiker read for the therapy updates, the case reports that document the practice experiences, the product news that informs the remedy choices. The portal's daily news — the company, personnel, and association announcements, the event dates — keeps the professionals current between the print issues: the monthly journal and the daily portal in one professional medium. The online shop's forms and books — the practice documents, the specialist literature — extend the journal into the practitioners' working tools. The journal's media data — the title portrait, the circulation, the advertising formats — documents the professional journal's commercial program: the B2B medium that the naturopathic industry's advertisers use to reach the practitioners, in print and on the portal — the monthly journal and the daily website that together serve the naturopathic practitioners' information needs, every day and every month.