About Verena Stricktrends

Verena Stricktrends

Verena Stricktrends is Germany's quarterly knitting fashion magazine, published by Craftery, the Verlag the retailers list, the BPV Medien Vertrieb GmbH & Co. KG in Rheinfelden. Appearing four times a year in 84-page issues, the Seitenzahl the retailers record, with a print run of 75,000 copies, the Druckauflage the media data lists, the magazine presents exclusive designs from international top designers who translate fashion trends, yarns, and techniques into sophisticated knitting patterns. With its high-end magazine presentation and clear focus on design, quality, and exclusivity, the klare Ausrichtung auf Design, Qualität und Exklusivität the media data states, VERENA addresses experienced knitters with high standards.

Overview

The quarterly rhythm gives the knitters their seasonal fashion briefing: the four 84-page issues per year, from the January spring issue through the October autumn issue, each with the exclusive designer models and the detailed instructions. The 75,000-copy print run documents the magazine's mass craft-market reach.

The experienced-knitter positioning defines the editorial program: the anspruchsvolle Strickanleitungen for the knitters with high standards, with the international top designers' exclusive models and the leading manufacturers' newest yarns. The high-quality magazine presentation with the modern lifestyle elements distinguishes the title from the basic craft magazines.

The simultaneous French and Dutch editions give the brand its international reach: the zeitgleich in der Landessprache publications in France and the Netherlands. The e-paper edition's increased reach extends the print quarterly to the digital readers.

VERENA Stricktrends has stood for years for knitwear fashion at the highest level, the seit Jahren für Strickmode auf höchstem Niveau the media data records. The magazine presents exclusive models from international top designers, the exklusive Modelle internationaler Top-Designer the media data names, who take up trends, yarns, and techniques from the fashion world and translate them into sophisticated knitting instructions. The focus is on knitwear fashion with style, the Maschenmode mit Stil the media data describes, from classic basics to extravagant fashion pieces, supplemented by selected men's models and modern accessories.

With its high-quality magazine presentation, modern lifestyle elements, and clear orientation toward design, quality, and exclusivity, VERENA addresses experienced knitters with high standards. The newest yarns from leading manufacturers round off the inspiration offering, always stylish, always on trend.

The magazine appears quarterly, the 4x im Jahr the media data lists, four issues per year, at a copy price of 8.90 euros, the Copypreis € 8,90. It also appears as an e-paper, the Erscheint auch als E-Paper the media data notes, thereby increasing its reach. The 2026 issues' first sale dates run from January through October, with the 4/2026 issue appearing on October 2, 2026.

History

The 1986 Burda launch places Verena in the Aenne Burda publishing house's craft-magazine expansion: the Verena knitting title alongside the Anna handicraft magazine from 1974 and the Carina title from 1977. The 1986–1997 Burda run documents the brand's first decade as the German knitting fashion magazine.

The collector market's Burda-era Verena issues, from the 1994 March knitting-crocheting magazine to the 2001 summer retro fashion and the Russian editions, show the brand's enduring pattern value. The vintage Verena knitting magazines' DIY patterns continue to trade among the knitting community.

The Craftery-era relaunch as Verena Stricktrends gives the brand its contemporary quarterly form: the BPV Medien Vertrieb's Rheinfelden publishing base, the 75,000-copy print run, and the international top-designer exclusives. The simultaneous French and Dutch editions continue the Burda tradition of the multilingual fashion publishing.

The Verena brand's history reaches back to the Burda publishing house: Verena was launched by Aenne Burda's publishing house in 1986, the Verena von 1986 bis 1997 the Aenne Burda article records, as the knitting title alongside Anna and Carina. The brand's knitting heritage, with the Burda-era Verena knitting magazines' patterns traded on the collector market, documents the title's long fashion-craft tradition.

The contemporary Verena Stricktrends operates under the Craftery brand of BPV Medien Vertrieb GmbH & Co. KG in Rheinfelden: the quarterly knitting fashion magazine with the 75,000-copy print run, the international top designers' exclusive models, and the simultaneous French and Dutch language editions. The magazine's ISSN 1865-6951 records its serial publication.

Coverage and Content

The seasonal knitwear journalism structures the year: the 01/2026 spring issue's "Stricken Sie sich in den Frühling" with the pastel rosé and mint, the coral and sunny yellow, the cotton-linen-bamboo yarns, and the ajour and relief structures. The 02/2026 summer issue's "Maschenleicht durch den Sommer" with the transparent open-knit structures, the net stitches, and the airy crochet parts.

The 03/2025 autumn issue's "Cosy Flauschgarne für kühle Tage" brings the woolen wonders: the new knitted scarf, the cozy pullover for her or him, the well-fitting knitted dress, each a piece of stitch joy. The autumn patterns, strong in pattern and in all the season's colors, invite the creative knitting with love for detail.

The designer profile journalism presents the international top designers' exclusive models: the refined white looks, the soft glamour outfits, the everyday looks, and the cool designs that inspire every knitter's heart. The detailed instructions with all relevant drawings give the experienced knitters the precision they demand.

Verena Stricktrends covers the knitting fashion's seasonal spectrum: the spring issues' pastel and coral palettes with cotton, linen, and bamboo yarns, the summer issues' open-knit structures and mesh stitches with airy crochet parts, and the autumn issues' cozy fluffy yarns for cool days. The 2026 issues' "Maschenleicht durch den Sommer" and "Stricken Sie sich in den Frühling" themes document the seasonal editorial rhythm.

The designer knitwear journalism brings the international top designers' exclusive models: the refined looks with loving details, the body-conscious but not tight cuts, the ajour pattern pullovers, flowing long jackets, cool tops, and airy dresses. All knitting models are described in detail with instructions and all relevant drawings.

The yarn and technique journalism serves the experienced knitters: the newest yarns from the leading manufacturers, the trend yarns and techniques from the fashion world translated into the sophisticated instructions. The selected men's models and modern accessories supplement the women's designs, with occasional children's knitting ideas.

Organization and Ownership

Verena Stricktrends is published by Craftery, the brand of BPV Medien Vertrieb GmbH & Co. KG, the BPV Medien Vertrieb GmbH & Co. KG the imprint names, based at Römerstrasse 90, 79618 Rheinfelden. The media data lists the quarterly publication, the 75,000 print run, and the 8.90 euro copy price, the MEDIADATEN 2026 the publisher hosts. The magazine also appears simultaneously in the national language in France and the Netherlands, the Erscheint zeitgleich in der Landessprache in Frankreich und den Niederlanden the media data records.

Current editorial team details beyond the publisher are not publicly confirmed in the sources reviewed.

Digital Presence

Craftery.de hosts the Verena Stricktrends subscription shop, with the runtime and start-issue selection, the free German shipping, and the monthly-cancelable subscription. United Kiosk offers the magazine as a subscription and e-paper, with the quarterly four-issues-per-year rhythm and the 1/2027 issue from January 9, 2027.

The magazine's social media presence includes the verena_stricktrends channels with thousands of followers. The e-paper edition extends the print quarterly's reach. Dedicated apps or podcasts for the Verena Stricktrends brand are not detailed in the sources reviewed; the brand's digital presence rests on its publisher shop, the e-paper, and the quarterly print magazine's knitting fashion journalism.