About neue energie

neue energie

neue energie is the German magazine for climate protection and renewable energies — the monthly published by the Bundesverband WindEnergie (BWE) e. V. For more than 30 years, neue energie has followed the development of the Energiewende (energy transition): with detailed background reports, critical interviews, and well-founded analyses. "In neue energie lesen Sie, was wichtig wird, bevor alle darüber reden" (in neue energie you read what will become important before everyone talks about it). Published monthly — originally from Osnabrück (Herrenteichsstr. 1, 49074 Osnabrück), the association's Berlin-era magazine — it is today the leading magazine for renewable energies in Germany: the BWE's house journal with the broad topic spectrum, the editorial accompaniment of the political discussion around the renewables expansion, the energy-market trends, and the latest research results on plant technology and climate change — national and international. Between the monthly print dates, the editorial team keeps the readers current online: through the neueenergie.net website, the social-media channels, and a regular newsletter. In the German energy press, neue energie is the renewables magazine: the monthly of the Energiewende — the BWE's journal, the industry's leading publication, the monthly that has followed the energy transition for more than 30 years, from the beginnings to today, month after month, for the climate and the renewables, since the very beginning of the German Energiewende, for more than three decades.

Overview

The magazine presents itself as the magazine for climate protection and renewable energies — the monthly that has followed the energy transition's development for more than three decades. Its editorial program covers the renewables world's full spectrum: the energy policy — the German, European, American, and Asian politics (climate change as the global challenge); the renewable energies — the specialist contributions on wind, solar, biomass, biogas, geothermal, and hydropower; the energy economy and finance — the economic industry news, the background reports, and the investor information; the international reports — the detailed country reports on the global energy transition; and the energy makers — the portraits of the actors, plus the association section with the view into the BWE's and the Fachverband Biogas's life.

The readership is the German renewables industry: the wind-energy companies, the project developers, the manufacturers, the investors, the politicians, and the scientists — the professionals and decision-makers of the energy transition. The magazine's authority rests on the BWE's industry position: the Bundesverband WindEnergie is the German wind-energy industry's association, and its magazine is the industry's leading publication — "das führende Magazin für erneuerbare Energien" (the leading magazine for renewable energies).

The monthly rhythm — twelve issues a year — provides the industry's regular briefing. The 2004 relaunch edition — 22,000 copies print run (up from 15,167 sold in Q3 2003) — documented the market leadership: "der mit Abstand meistverkaufte seines Genres" (by far the best-selling of its genre). The annual subscription costs 78 euros; the magazine is available as print and as e-paper (United Kiosk), with the extensive job market, the classifieds, the company directory, and the important dates from politics, economy, and science in each issue.

History

neue energie's history is the German wind-energy industry's media history. The magazine was published in Osnabrück — the BWE's historic home (Herrenteichsstr. 1, 49074 Osnabrück) — as the association's monthly: the industry's journal that grew with the renewables branch. The editorial leadership — Hanne May (Redaktionsleitung, 0521/35060-31), Nick Reimer (press) — carried the magazine's program: the background reports, the critical interviews, and the analyses.

The 2004 relaunch — the content- and graphically revised new start — marked the magazine's modernization: the seven-part structure (Energie-Fokus, Erneuerbare Energien, Energie-Wirtschaft & Finanzen, Energie International, Energie-Macher, Verbandsteil, Service), the 22,000-copy print run, and the claim as the highest-circulation magazine for renewable energies. The magazine's recent history reflects the energy transition's developments: the political discussions around the renewables expansion, the energy-market trends, the research results on plant technology and climate change — each covered with the surveys and columns in which the decision-makers from economy, politics, and science regularly speak.

The magazine's 30-year anniversary — "Seit mehr als 30 Jahren verfolgt neue energie die Entwicklung der Energiewende" — documents the continuity: the monthly that accompanied the German energy transition from its beginnings to the present.

Coverage and Content

The magazine's coverage follows the renewables professional's world. Energy policy forms the core: the German politics — the EEG, the expansion targets, the coalition debates; the European politics — the EU directives, the Green Deal; the international politics — America, Asia, the global challenge; and the general energy-economy questions with their repercussions on the regenerative energy industry. Renewable energies provide the technical dimension: the specialist contributions on wind, solar, biomass, biogas, geothermal, and hydropower — the plant technology and the research results.

Energy economy and finance cover the commercial side: the economic industry news, the background reports, the investor information — the market that the professionals navigate. International publishes the detailed country reports: the global energy transition's developments. Energy makers portraits the actors: the decision-makers from economy, politics, and science in the surveys and columns. The association section offers the view into the BWE's and the Fachverband Biogas's life; the service section the extensive company directory, the job market, and the dates.

Organization and Ownership

neue energie is published by the Bundesverband WindEnergie (BWE) e. V. — the German wind-energy industry's association (originally Osnabrück, Herrenteichsstr. 1, 49074 Osnabrück; the association's Berlin era). The publisher (Herausgeber): Bundesverband WindEnergie (BWE). The editorial leadership (Redaktionsleitung): Hanne May (historically). The magazine's 22,000-copy print run (2004 relaunch) and its market leadership document its established position.

The commercial model is that of an association industry magazine: subscriptions to the renewables professionals (78 euros/year), advertising from the wind-energy, solar, and finance industries — and the e-paper distribution (United Kiosk, 4.99 to 78.00 euros) plus the online advertising on neueenergie.net.

Digital Presence

The magazine's digital home is neueenergie.net, where the monthly print magazine's program extends into the online energy information. The portal offers the current articles, the background reports, and the analyses — keeping the readers current between the monthly print dates. The social-media channels and the regular newsletter (newsletter.neueenergie.net) deliver the energy news to the subscribers: the monthly magazine and the daily online updates in one medium. The e-paper (United Kiosk) provides the digital print edition: the current issue and the archive issues in the magazine flat rate.

The renewables industry's networks — the BWE, the Fachverband Biogas, the manufacturers, the project developers, the investors — form the ecosystem in which the magazine's content circulates: the monthly information flow between the energy-transition actors that the association magazine organizes, month after month, for more than 30 years. For more than 30 years — from the Osnabrück beginnings to the present — neue energie has been the renewables magazine: the monthly of the German Energiewende, "was wichtig wird, bevor alle darüber reden."

The Magazine's Market Position

The magazine's market position — "das führende Magazin für erneuerbare Energien" — rests on the 30-year continuity and the BWE's industry anchoring: the association magazine that the wind-energy industry reads, the investors consult, and the politicians follow. The 2004 relaunch's 22,000-copy print run — up from 15,167 sold — documented the growth: like the renewables branch, the magazine grew. The job market, the classifieds, and the company directory in each issue make the magazine the industry's marketplace: the monthly where the renewables professionals find the jobs, the companies, and the dates — the industry's marketplace in print.