About new business

new business

new business is the German magazine and portal for communication and media — "Das Magazin und Portal für Kommunikation und Medien" — published monthly by the New Business Verlag in Hamburg. With the 55th volume in 2026 (Jahrgang 55/2026), the magazine has served the German communications industry for over five decades: the B2B journal for the advertising, media, and marketing professionals. Under publisher Peter Strahlendorf (Herausgeber, Verleger), the magazine appears monthly plus special issues with a print run of 600 copies (Druckauflage 600) — the DIN A4 magazine with spine wire stitching, printed in sheet offset. The annual subscription costs 59.80 euros (plus shipping and VAT). The new-business.de portal extends the print monthly into the online media information: the magazine and portal in one medium. In the German media-trade press — alongside Horizont, Werben & Verkaufen, and Meedia — new business is the Hamburg communications magazine: the B2B journal of the communication and media industry — "Das Magazin und Portal für Kommunikation und Medien," for the advertisers, the agencies, and the media, in Hamburg and beyond, for over five decades, in print and online, for the B2B journal's readers, month after month, for the communications industry, from Hamburg to the boardrooms, for over five decades, without interruption.

Overview

The magazine presents itself as the magazine and portal for communication and media — the B2B medium for the industry's professionals, "Das Magazin und Portal für Kommunikation und Medien." Its editorial program covers the communications industry's full spectrum: the advertising — the agencies, the campaigns, the creatives; the media — the publishers, the broadcasters, the digital media; the marketing — the brand management, the market research; and the industry news — the personnel, the accounts, the mergers.

The readership is the German communications industry's professionals: the advertisers, the agencies, the media — the decision-makers of the communication and media business. The magazine's authority rests on its 55-year continuity and the publisher's industry anchoring: Peter Strahlendorf's New Business Verlag (Nebendahlstraße 16, 22041 Hamburg; 040/609009-0; anzeigen@newbusiness.de) — the Hamburg publishing house for the communications industry, in the Wandsbek district.

The monthly rhythm — plus the special issues — provides the industry's regular briefing: the print magazine with the B2B journalism, the portal with the daily news — the monthly and the daily in one communications medium. The 600-copy print run documents the specialist scale: the B2B magazine for the industry's core — the decision-makers who shape the German communications industry, from the agencies to the media houses, in Hamburg and beyond, for over five decades, "Das Magazin und Portal für Kommunikation und Medien." The new-business.de portal delivers the daily media news between the print issues: the transactions, the personnel, the industry's developments — the B2B journal's daily channel, for the communications professionals, in the agencies and the media houses, in Hamburg and beyond, for the B2B journal's readers, month after month.

History

new business's history reaches back over five decades: the 55th volume appeared in 2026 — dating the magazine's founding to the early 1970s. The New Business Verlag in Hamburg — the publishing house of publisher Peter Strahlendorf — built the magazine as the communications industry's B2B journal: the monthly for the advertising, media, and marketing professionals.

The magazine's recent history reflects the communications industry's developments: the digital transformation, the agency consolidation, the media mergers — each covered with the B2B journal's perspective, from the Hamburg Wandsbek editorial office to the industry's boardrooms. The new-business.de article — the Timo Busch/Mediavest AG acquisition of the insolvent Patzer Verlag's assets (Allgemeine Bauzeitung, Neue Landschaft, Stadt+Grün) — shows the current reporting: the industry's transactions, the investors, the new publishers, and the iconic media brands' futures — the B2B journal reporting the media industry's own transformation, month after month, for over five decades, since the early 1970s. The 2026 media data (Jahrgang 55/2026) documents the current program: the monthly rhythm, the special issues, the 600-copy print run — the B2B journal's established format, for the communications industry, month after month.

Coverage and Content

The magazine's coverage follows the communications professional's world. Advertising forms the core: the agencies — the creative rankings, the account wins; the campaigns — the new spots, the print ads; and the people — the appointments, the awards. Media covers the publishers and broadcasters: the magazines, the newspapers, the TV, the digital — the media industry's developments.

Marketing addresses the brand side: the advertisers, the market research, the trends — the clients' perspective. Industry news documents the transactions: the mergers, the acquisitions (the Mediavest/Patzer deal), the investors — the business behind the communications. The portal's daily news — the new-business.de articles — keeps the professionals current between the print issues.

Organization and Ownership

new business is published by the New Business Verlag GmbH & Co. KG in Hamburg (Nebendahlstraße 16, 22041 Hamburg; Postfach 70 12 45, 22012 Hamburg; 040/609009-0; anzeigen@newbusiness.de) — the Hamburg publishing house for the communications industry. The publisher (Herausgeber, Verleger): Peter Strahlendorf. The magazine's 55th volume (2026), its monthly rhythm, and its 600-copy print run document its established position: the B2B journal that the communications industry's core reads, in the agencies, the media houses, and the marketing departments.

The commercial model is that of a B2B trade magazine: subscriptions to the communications professionals (59.80 euros/year); advertising from the media, agency, and marketing industries (the 2026 media data: the print and online advertising rates) — and the portal's digital advertising, for the Hamburg communications industry, in print and online, for the communication and media professionals, in print and online.

Digital Presence

The magazine's digital home is new-business.de, where the monthly print magazine's program extends into the online media information: the daily industry news, the magazine's articles, and the media data — the magazine and portal in one medium, for the communications industry, from Hamburg, for over five decades. The online advertising (the media data's online rates) and the print advertising form the commercial program: the B2B magazine's dual revenue, in print and online, for the B2B journal's readers, in the agencies and the media houses, month after month.

The communications industry's networks — the agencies, the advertisers, the media — form the ecosystem in which the magazine's content circulates: the B2B information flow between the industry's actors that the Hamburg journal organizes, month after month, for over five decades. For over five decades — from the early 1970s to the 55th volume in 2026 — new business has been the communications industry's magazine: the Hamburg B2B journal for communication and media, in print and online.

The B2B Journal's Role

The magazine's role in the German communications industry goes beyond the monthly issues: new business is the industry's B2B forum — the magazine where the agencies present their work, the media sell their reach, and the advertisers find their partners. The 55-year continuity — from the early 1970s to 2026 — makes it one of the industry's oldest B2B journals: the Hamburg magazine that has accompanied the German advertising's development from the print era to the digital, for over five decades, without interruption, from Hamburg to the industry, for the communication and media professionals. The new-business.de portal — the daily industry news — extends the monthly into the daily: the B2B journal's online channel that the professionals read between the print issues. The special issues — the magazine plus the Sonderausgaben — address the industry's focal topics: the deep dives that the monthly rhythm's topical issues provide, for the B2B journal's readers.