About Einfach Hausgemacht

Einfach Hausgemacht

Einfach Hausgemacht — subtitled "Mein Magazin für Haus und Küche" — is a German bimonthly food and home magazine published by the Deutsche Medien-Manufaktur (DMM) in Münster. Launched in November 2013 by the Landwirtschaftsverlag Münster, the magazine offers cooking and baking recipes, household features, and DIY inspiration for a readership that values practical, unpretentious homemaking. With a sold circulation of 56,106 copies (IVW 2/2026) under editor-in-chief Sinja Schütte, it is one of the successful mid-sized titles in the German food-magazine segment.

Overview

Einfach Hausgemacht appears every two months — six issues per year — and addresses the everyday pleasures of cooking, baking, and homemaking. Its content mix combines simple and sophisticated recipes (from vegetarian dishes to party food and guest menus), clever household tips, creative do-it-yourself instructions, and practical home-economics knowledge. The editorial promise is accessibility: recipes tested and proven by the editorial team, seasonal and everyday-suitable dishes, and ideas for table and home decoration for every occasion.

The audience consists predominantly of women interested in cooking, baking, and home design — readers who appreciate the magazine's down-to-earth tone and its roots in the rural lifestyle publishing tradition. The detailed household section offers practice-oriented guidance on planning, equipping, using, and organizing the kitchen, while the DIY features provide step-by-step craft instructions. The magazine positions itself between the glossy gourmet press and the purely utilitarian recipe collections: aspirational but achievable, with an emphasis on the homemade — a positioning that has proven resilient as food media has fragmented across digital platforms.

Distribution follows the classic consumer-magazine model: newsstand sales, subscriptions (print at 32.80 euros per year, e-paper at 20.00 euros, print-plus-e-paper combination at 37.30 euros), trial mini-subscriptions (three issues for 10.20 euros), and gift subscriptions — a full menu of entry points designed to convert casual newsstand buyers into loyal subscribers. The IVW-audited figures for the second quarter of 2026 — 56,106 sold and 58,003 distributed copies — demonstrate a stable, loyal readership in a competitive market.

History

Einfach Hausgemacht was launched in November 2013 by the Landwirtschaftsverlag Münster (LV), one of Germany's largest agricultural publishers and the house behind the phenomenally successful Landlust magazine (which reached a million copies per issue by 2012). The launch reflected the LV's strategy of extending its rural-lifestyle publishing expertise — honed through Landlust's success — into adjacent segments: where Landlust celebrated country living as an aesthetic, Einfach Hausgemacht would serve the practical core of home and kitchen.

In July 2016, the magazine moved to the newly founded Deutsche Medien-Manufaktur GmbH & Co. KG (DMM), a joint venture between the Landwirtschaftsverlag Münster and Gruner + Jahr established in 2016 to consolidate the partners' lifestyle publishing activities. Since January 2020, the title has appeared under the DMM imprint. The DMM, a subsidiary structure of the Landwirtschaftsverlag, also publishes Landlust and the food magazine Essen & Trinken (the latter a subsidiary of the Landwirtschaftsverlag Münster), giving Einfach Hausgemacht the backing of one of Germany's most successful food-and-lifestyle publishing operations.

In November 2022, Sinja Schütte took over as editor-in-chief, succeeding the founding editorial leadership. Under her direction, the magazine has maintained its bimonthly rhythm and its editorial identity as the practical, warm-hearted companion for home and kitchen. The circulation development — holding above 56,000 sold copies in 2026 — indicates that the title has found a durable position in the German magazine market more than a decade after its launch, defying the broader decline of print consumer magazines.

Coverage and Content

Each issue of Einfach Hausgemacht is built around seasonal cooking and baking: recipes for everyday meals and special occasions, from quick weeknight dishes to elaborate guest menus, with vegetarian options and party food as standing features. The recipes are developed and tested by the editorial team, and the magazine's recipe categories distinguish between dishes for unhurried days (with longer preparation or resting times) and "fix fertig" recipes that are especially uncomplicated and everyday-suitable.

The household section provides practical guidance on home economics: kitchen planning and organization, cleaning and care, storage, and the efficient running of a household. DIY features offer creative instructions for decorations, gifts, and home projects, often tied to seasons and holidays. Reportage elements — portraits of producers, regional food traditions, and home stories — add narrative depth to the service journalism.

The magazine's visual identity, under art director Tanja Senghaas-Thomsen and picture editor Katrin Fülle, emphasizes warm, achievable aesthetics: food photography that looks delicious but not intimidating, and home imagery that invites imitation. The editorial team includes Sonja Flaute, Meike Heinatz, Paula Lessmann, Carina Neuhausen, Annette Robers-Thesing, and Monika Römer, supported by regular freelance contributors. The tone throughout is encouraging and inclusive — the magazine speaks to readers as capable homemakers rather than as aspirants to a lifestyle, a voice that has earned it a loyal following in an age of influencer-driven food content.

Organization and Ownership

Einfach Hausgemacht is published by the Deutsche Medien-Manufaktur GmbH & Co. KG (DMM), based in Münster, a subsidiary of the Landwirtschaftsverlag Münster (the DMM was founded in 2016 as a joint venture between the Landwirtschaftsverlag and Gruner + Jahr). The Landwirtschaftsverlag Münster, headquartered in Münster-Hiltrup, ranks among Germany's 100 largest media companies, with a portfolio spanning agricultural specialist media (top agrar, profi), the Landlust lifestyle empire, and the DMM's consumer titles.

The editor-in-chief is Sinja Schütte, who has led the magazine since November 2022 and bears press-law responsibility (V.i.S.d.P.). The art director is Tanja Senghaas-Thomsen; the editorial team comprises Sonja Flaute, Meike Heinatz, Paula Lessmann, Carina Neuhausen, Annette Robers-Thesing, and Monika Römer, with Katrin Fülle leading the picture desk (assisted by Carla Ravens). Reader service is handled through the Abound order service (service@einfachhausgemacht.de).

The business model is the classic consumer-magazine mix: copy sales (newsstand and subscription), advertising from the food, kitchen-equipment, and household-products industries, and the subscription shop's premium promotions (such as the Reisenthel shopper offered with trial subscriptions). The DMM's shared infrastructure — subscription management, advertising sales, and digital platforms — gives the mid-sized title the operational backing of a major publishing group, allowing it to compete for advertisers and readers on equal terms with larger rivals.

Digital Presence

The magazine's digital home is einfachhausgemacht.de, complemented by the subscription shop at shop.einfachhausgemacht.de, which handles print, e-paper, combination, trial, and gift subscriptions with detailed product presentations. The digital subscription options — e-paper-only at 20 euros per year and the print-plus-e-paper combination at 37.30 euros — reflect the title's adaptation to changing reading habits, though print remains the core product.

The website extends the magazine's service journalism online with recipes, tips, and issue previews, serving as a discovery channel for new readers and a service platform for subscribers. For a bimonthly print magazine, the digital presence follows the industry pattern: the website provides continuity between the six annual issues, while the subscription shop drives the circulation business — a division of labor that keeps the print edition at the center of the brand. The magazine's social-media channels are not detailed in the accessible sources, but the DMM's digital marketing infrastructure supports the title's online visibility across the platforms where its readers spend their time. With audited circulation above 56,000 sold copies and a well-organized subscription operation, Einfach Hausgemacht demonstrates the continued viability of the specialist consumer magazine in the German market — proof that practical, trustworthy service journalism retains its audience even as media habits change.