About Wohnen & Garten

Wohnen & Garten

Wohnen & Garten is a monthly lifestyle and home magazine from the Burda publishing house in Munich, subtitled "Die schönsten Ideen für drinnen und draußen" — the most beautiful ideas for indoors and outdoors. Founded in 2000 as "Burda Garten & Wohnen" and renamed to its current title in 2006, the magazine combines interior design, decoration, gardening, and enjoyment in one publication. With a sold circulation of around 238,000 copies in the first quarter, it is the market leader among monthly home magazines, reaching a predominantly female readership aged 40 to 69.

Overview

The inspiration-magazine positioning defines the brand: the publishing house itself describes Wohnen & Garten as an "Inspirationsmagazin," a source of demanding monthly suggestions for the indoor and outdoor realms. The aspirational readership — style-conscious, quality-oriented, with a certain budget and an interest in quality brands — gives the magazine its premium advertising environment.

The high visual standard is the brand's signature: the photography-driven presentation, the lovingly designed contributions, and the emotional approach distinguish Wohnen & Garten from purely practical garden guides. The combination of garden and furnishing topics in equal measure is the magazine's special characteristic: "gleichermaßen Garten- und Einrichtungsthemen."

The monthly rhythm follows the seasons: the spring issues' flowering bulbs and garden brunches, the summer's outdoor entertaining, the autumn's harvest table joys, and the winter's festive coziness. The seasonal weighting of living, garden, and hospitality keeps the content calendar fresh across the year.

Wohnen & Garten is a monthly lifestyle and home magazine that deals with the themes of furnishing, decorating, garden, and enjoyment: "Wohnen & Garten ist eine monatlich erscheinende Lifestyle- und Wohnzeitschrift, die sich mit den Themen Einrichten, Dekorieren, Garten und Genuss befasst." It is published by the Burda Verlag and addresses readers who value stylish living and harmonious garden design.

The magazine offers a variety of inspirations for living rooms and outdoor areas: from elegant furnishing styles through creative DIY ideas to seasonal decoration tips. High-quality photography and lovingly designed contributions create a special aesthetic. An important part of the magazine is the garden section, covering plant care, garden trends, and design ideas — whether a romantic country garden or a modern city balcony.

The readership profile is distinctive: more than 80 percent women, with 65 percent of readers in the age range 40 to 69. The sold circulation in the first quarter stood at around 238,000 copies, making the magazine the market leader among monthly home magazines: "die verkaufte Auflage der Wohnen & Garten lag im ersten Quartal bei rund 238.000 Exemplaren, womit das Magazin Marktführer unter den monatlichen Wohnzeitschriften ist."

History

The Burda context gave the launch its publishing power: the Offenburg media group's Munich operations, the BurdaVerlag's lifestyle portfolio, and the established distribution through the German press wholesale system. The 1999 test issue's survival in readers' collections testifies to the brand's early emotional resonance.

The 2006 renaming from "Burda Garten & Wohnen" to "Wohnen & Garten" streamlined the brand: the shorter title's living-first emphasis reflected the magazine's editorial balance. The 20th-anniversary jubilee, celebrated around 2020 with the BurdaVerlag newsroom's tribute, honored a brand that had become the circulation leader of the premium living magazines.

The spin-off strategy extended the brand: the numerous Ableger — special editions on hospitality, festive occasions, and seasonal themes — gave the readers collectible companions to the monthly magazine. The "Feste & Garten" premium line's exclusive decoration ideas and finest recipes target the readers who value exclusive, qualitative, and cozy evenings with friends and family.

The brand's history begins in 2000, when the first issue arrived at the kiosk under the title "Burda Garten & Wohnen": "Im Jahr 2000 kam die erste Ausgabe, damals unter dem Titel 'Burda Garten & Wohnen', an den Kiosk." A test issue had already appeared in 1999 — collectors still treasure it, with numerous fans keeping the 1999 test edition on their shelves.

The founding editor-in-chief was Andrea Kögel, who turned her idea for the magazine into reality two decades ago: "Andrea Kögel hat ihn beim Wort genommen und die Idee für diese Zeitschrift vor 20 Jahren in die Tat umgesetzt — mit Erfolg!" Remarkably, five colleagues from the very first hour still work in the editorial team alongside Kögel: Daniela Köhne, Nicole Helmstätter, Andrea Wachsmann, and Iris Pörner.

In 2006 the title was shortened to "Wohnen & Garten": "Über die zwei Jahrzehnte hat sich Wohnen & Garten, wie es seit 2006 heißt, prächtig entwickelt und viele Ableger hervorgebracht." The brand's 20th anniversary was celebrated with a stylish jubilee, marking the third decade of a magazine that had become the circulation market leader of the high-priced living magazines.

Coverage and Content

The founding idea was to design and enjoy the home not only indoors but all around: "Das Zuhause nicht nur drinnen, sondern rundherum schön zu gestalten und zu genießen, war die Idee, die Anfang des neuen Jahrtausends hinter der Gründung von Wohnen & Garten steckte. Wohnen, Garten und Gastlichkeit bestimmen bis heute den Inhalt unserer Zeitschrift, mit wechselnder Gewichtung je nach Jahreszeit." — Andrea Kögel, editor-in-chief.

The content pillars are living, garden, and hospitality, with changing emphasis by season. The magazine shows how garden and living space can merge, with high-quality visual language and an emotional approach. Alongside reports and advice articles there are tips for decorations, recipes, and inspiration for entertaining guests. The style pursued can be described as "classic style."

The brand stands reliably for style, coziness, love of nature, and a positive attitude to life with a touch of romance: "Die Marke steht verlässlich für Stil, Behaglichkeit, Naturliebe und ein positives Lebensgefühl mit einer Prise Romantik." The magazine has spawned numerous spin-offs, all colorful, full of inspiration, and with great attention to detail — including the premium hospitality magazine "Wohnen & Garten Feste & Garten," which presents the best ideas and tips for beautiful celebrations in the garden, from tea hours to barbecue evenings.

Organization and Ownership

Wohnen & Garten is published by the Burda publishing house. The manufacturer information names the Hubert Burda Media Holding Kommanditgesellschaft, Arabellastraße 23, 81925 München; the publisher is given as Medien Innovations Gesellschaft mbH, with later issues naming BurdaVerlag Publishing GmbH. Burda is one of Germany's major magazine publishers, also publishing Bunte, Freundin, and Elle.

The editorial leadership rests with editor-in-chief Andrea Kögel, the founder of the concept, working with the long-standing core team of Daniela Köhne, Nicole Helmstätter, Andrea Wachsmann, and Iris Pörner. Current publisher-side management details beyond the Burda corporate structure are not publicly confirmed in the sources reviewed.

Digital Presence

The digital home is wohnen-und-garten.de, carrying the subtitle "Die schönsten Ideen für drinnen und draußen." The portal presents the magazines, subscription offers, and a monthly editorial newsletter — the "Brief aus der Redaktion," in which editors charmingly tell entertaining stories from the magazines' world of life once a month.

The brand extends into reader events and travel: reader trips with partner RIW offer round trips, flights, cruises, and short trips tailored to the readership. A shop with offers and a "Bestell-Collection" complements the digital presence. Through the portal, the monthly print magazine, the newsletter, and the spin-off titles, Wohnen & Garten maintains its position as the market-leading monthly home magazine — a Burda lifestyle brand for furnishing, garden, and enjoyment since 2000.