About Wohnidee

Wohnidee

Wohnidee is a monthly German home magazine published by the Bauer Media Group. The magazine delivers furnishing and design suggestions, reports on home and design trends, and advises readers on the selection of colors and fabrics. With a sold circulation of 33,682 copies and a distributed circulation of 41,313 copies (IVW 2/2026), Wohnidee reaches 0.69 million readers per issue. The editor-in-chief is Hannah Teschner; the managing director of the publishing unit is Vera Marquardt-Schween.

Overview

The Bauer home-portfolio context defines the magazine: the Bauer Interior GmbH's specialized publishing unit for interior titles, the Hamburg headquarters' magazine operations, and the group's national distribution through the German press wholesale system. The monthly frequency gives the readers the regular furnishing inspiration.

The mid-market positioning serves the broad home audience: the practical Einrichtungs- und Gestaltungsvorschläge, the Wohn- und Designtrends reporting, and the Farben und Stoffe advice. The service journalism's applicable suggestions distinguish Wohnidee from the premium showcase magazines.

The circulation's sold-distributed ratio documents the subscription and newsstand mix: the 33,682 sold copies' reader loyalty, the 41,313 distributed copies' total reach, and the 0.69 million readers per issue's audience multiplication. The IVW-audited figures give the advertisers the verified market data.

Wohnidee is a monthly home magazine issued by the Bauer publishing group: "Wohnidee ist eine monatlich erscheinende Wohnzeitschrift, die von der Bauer Verlagsgruppe herausgegeben wird." The publishing entity is Bauer Interior GmbH. The magazine's national distribution covers the German home-interior market.

The circulation figures document a solid mid-market position: a sold circulation of 33,682 copies (IVW 2/2026) and a distributed circulation of 41,313 copies (IVW 2/2026). The reach stood at 0.69 million readers per issue (as of 2/2017). The magazine serves the mainstream home-interior audience with practical furnishing journalism.

The editorial leadership is Hannah Teschner as editor-in-chief, with Vera Marquardt-Schween as managing director (Geschäftsführerin). In December 2023 Bauer announced new editorial leadership for its home titles, part of the group's consolidation of the Wohn titles.

History

The Stahmann-Weiß editorial era shaped the early program: Ute Stahmann's editorship until end-2007, Ulrich Weiß's succession, and the magazine's establishment in the Bauer home portfolio. The Munich interlude from 2009 to 2015 placed the editorial team in Bavaria before the Hamburg return.

The 2015 Hamburg return consolidated the Bauer home operations: the 1 June 2015 relocation back to Hamburg, the Bauer Media Group's headquarters integration, and the home-title portfolio's centralized management. The 2020 Cologne-Wipperfürth content sourcing continued the centralization: the Kölner Redaktionsbüro's production for the monthly issues.

The December 2023 bundling of Bauer's Wohn titles marked the latest reorganization: the new editorial leadership for the home titles, the editorial teams' relocation, and the portfolio's streamlined management. The magazine's continuous monthly appearance through these changes documents its editorial resilience.

The magazine's editorial history reflects the Bauer group's reorganizations. Ute Stahmann was editor-in-chief until the end of 2007; her successor was Ulrich Weiß. The editorial seat was in Munich from 2009 to 2015, then moved back to Hamburg on 1 June 2015: "Sitz der Redaktion war von 2009 bis 2015 München, er wurde zum 1. Juni 2015 nach Hamburg zurückverlegt."

Since August 2020 the content has been sourced from the Cologne editorial office Wipperfürth: "Seit August 2020 werden die Inhalte vom Kölner Redaktionsbüro Wipperfürth bezogen." This reflects Bauer's centralization of editorial production for its home portfolio. In December 2023 Bauer bundled its home titles and relocated editorial teams, with new editorial leadership for the Wohn titles announced.

The Bauer Interior GmbH publishing unit anchors the magazine in the Bauer Media Group's Hamburg operations, one of Europe's major magazine publishers. The magazine's continuous monthly publication through these reorganizations documents its stable market position.

Coverage and Content

The furnishing journalism addresses the home's rooms: the living-room arrangements, the bedroom designs, and the kitchen plannings. The Einrichtungsvorschläge's practical layouts give the readers the applicable ideas.

The design-trend reporting tracks the interior fashion: the Wohntrends' seasonal developments, the Designtrends' material and form innovations, and the style directions. The trend journalism keeps the readers current.

The color-and-fabric advice serves the detail decisions: the Farbauswahl's palette guidance, the Stoffauswahl's textile recommendations, and the combination rules. The advisory function complements the inspiration.

The seasonal decoration coverage follows the calendar: the spring refreshments, the summer outdoor extensions, the autumn coziness, and the winter festivities. The monthly rhythm's seasonal program gives the readers the timely suggestions.

The magazine delivers furnishing and design suggestions, informs about home and design trends, and advises on the selection of colors and fabrics: "Das Magazin liefert Einrichtungs- und Gestaltungsvorschläge, informiert über Wohn- und Designtrends und berät bei der Auswahl von Farben und Stoffen."

The content program addresses the mainstream home audience: practical furnishing ideas for living rooms, bedrooms, and kitchens; seasonal decoration; color and fabric guidance; and trend reporting on interior design. The approach is service-oriented, giving readers applicable suggestions rather than purely aspirational showcase.

The Cologne-Wipperfürth editorial office's production since 2020 supplies the monthly issues with centralized content, while the Hamburg publishing base handles the business operations. The magazine's digital presence at wohnidee.de extends the print content online.

Organization and Ownership

The Bauer Media Group's scale frames the title: one of Europe's major magazine publishers, the Hamburg-based group's home-interior portfolio, and the Bauer Interior GmbH's specialized unit. The group's magazine expertise gives the monthly its publishing infrastructure.

The Teschner editorship defines the current program: Hannah Teschner's editor-in-chief leadership, the editorial team's furnishing journalism, and the monthly issues' content direction. The Marquardt-Schween managing directorship handles the business operations.

The 2023 home-title bundling's strategy continues: the centralized editorial production, the Wipperfürth office's content supply, and the portfolio's streamlined management. The Bauer group's ongoing investment in the home segment sustains the monthly's market position.

Wohnidee is published by Bauer Interior GmbH, part of the Bauer Media Group headquartered in Hamburg. The editor-in-chief is Hannah Teschner; the managing director is Vera Marquardt-Schween. Bauer Media Group is one of Germany's largest magazine publishers, with the Wohnidee title sitting in its home-interior portfolio alongside other living titles.

The December 2023 reorganization bundled Bauer's home titles with new editorial leadership, reflecting the group's strategy of centralized editorial production. Current ownership details beyond the Bauer Media Group structure are not publicly confirmed in the sources reviewed.

Digital Presence

The wohnidee.de portal's content extends the print journalism: the online furnishing ideas, the trend articles, and the service pieces. The website's search and archive functions give the readers the back-issue access.

The Bauer digital infrastructure supports the title: the group's online advertising systems, the subscription management, and the cross-title content sharing. The Cologne-produced content's digital distribution reaches the readers beyond the print monthly.

The home-interior market's digital competition frames the portal: the online furnishing platforms, the social-media inspiration channels, and the e-commerce integrations. The monthly print magazine's digital extension keeps the Wohnidee brand present in the readers' daily media use.

The digital home is wohnidee.de, the magazine's online portal. The website extends the monthly print content with furnishing ideas, trend coverage, and service journalism for the home audience. The Bauer group's digital infrastructure supports the title's online presence alongside its print monthly.

The magazine's digital presence combines the wohnidee.de portal with the Bauer Media Group's broader digital operations. Dedicated apps or podcasts for the Wohnidee brand are not detailed in the sources reviewed; the brand's digital presence centers on the website and the monthly print magazine's home-interior journalism.