About WRP Wäscherei- und Reinigungspraxis

WRP Wäscherei- und Reinigungspraxis

WRP Wäscherei + Reinigungspraxis is the Hamburg-based trade journal for the German textile-care industry, published eleven times a year by the SN-Verlag Michael Steinert. For more than 70 years the magazine has served textile dry cleaners, laundries, and textile-service companies as their specialist journal, structured into the three sections Reinigungspraxis, Wäschereipraxis, and Textilleasing. As the official organ of the trade associations DTV, EFIT, and CINET, WRP reaches the entire industry with a depth and authority unmatched by other publications.

Overview

The official-organ authority defines the journal's standing: "WRP is unique within the textile care industry: as the official organ of the trade associations DTV, EFIT and CINET, as well as the Quality Association for Responsible Textile Services, WRP reaches the entire industry with a depth and authority that no other publication can match." The more-than-70-year industry contact, the personal connections across all textile-care areas, and the high editorial standard make WRP the indispensable working reference.

The readership's breadth covers the full value chain: the machinery manufacturers and their field sales teams, the accessories industry, and the chemical suppliers alongside the operating companies. The B2B advertising proposition builds on this: whether display advertising, advertorial, or digital banner, WRP places messages directly where the textile-care industry makes its decisions — in print, on wrp-textilpflege.de, and via the newsletter.

The eleven-issues rhythm gives the industry its regular briefing: the monthly cadence with the summer double-issue pattern, the current news section's timeliness, and the product specials' buying-guide function. The 96-euro net annual subscription prices the specialist journal for the professional audience.

WRP Wäscherei und Reinigungspraxis has been the trade journal for the entire textile-care industry for more than 70 years — for textile dry cleaners, laundries, and the textile service: "WRP Wäscherei und Reinigungspraxis ist seit mehr als 70 Jahren die Fachzeitschrift für die gesamte Textilpflegebranche für Textilreinigungen, Wäschereien und den Textilservice." Eleven times a year the magazine appears with a current news section, the interview of the month, comprehensive market observations of the textile-leasing markets, monthly product specials, and portraits of textile-care companies.

The magazine is clearly structured into the areas Reinigungspraxis, Wäschereipraxis, and Textilleasing, going into depth with substantial volume. Each year WRP awards the WRP Star for outstanding textile-care companies. The readership comprises owners, managers, and specialists in textile-care companies as well as the supplier industry: textile dry cleaners from wet and chemical cleaning to carpet, upholstery, leather, and fur cleaning; laundries of every size including operations in clinics, hospitals, and care homes; and industrial laundries in textile leasing for workwear, health and care, hotel and gastronomy, and facility management.

History

The Hamburg publishing base anchors the journal: the An der Alster 21 address's editorial, advertising, and reader-service departments in one. The SN-Verlag Michael Steinert's specialist-publisher identity — the SN-Fachpresse brand — gives the magazine its trade-press home alongside the publisher's other specialist titles.

The Lübeck commercial-register entry documents the publishing house's legal form: the SN-Verlag Michael Steinert e.K.'s HRA 296 AH registration, Michael Steinert's personal responsibility, and the DE128447756 VAT identification. The owner-managed structure keeps the journal independent of the large publishing groups.

The industry's transformation frames the journal's seven decades: the postwar dry-cleaning craft's mechanization, the industrial laundries' growth, the textile-leasing model's rise, and the current sustainability and digitalization agenda. The WRP Star award's annual honoring of outstanding textile-care companies celebrates the industry's best practices.

The more-than-70-year history makes WRP one of the longest-running German trade journals for the textile-care sector. The SN-Verlag Michael Steinert, based at An der Alster 21 in Hamburg, has published the magazine through decades of industry transformation — from the postwar dry-cleaning shops to the modern industrial textile-service groups.

The official-organ status anchors the journal institutionally: as the official organ of the trade associations DTV, EFIT, and CINET, as well as the Quality Association for Responsible Textile Services, WRP carries the industry's associational voice. The publisher's imprint names Michael Steinert as the responsible party, with the SN-Verlag Michael Steinert e.K. registered at the Lübeck district court under HRA 296 AH.

Coverage and Content

The dry-cleaning journalism addresses the craft's techniques: the wet-cleaning processes, the solvent-cleaning chemistry, and the specialty treatments for carpet, upholstery, leather, and fur. The Reinigungspraxis section's depth serves the master cleaners' professional knowledge.

The laundry journalism covers the operations: the mid-sized laundry businesses, the clinic and hospital laundries, the care-home operations, and the hot-mangle finishing. The Wäschereipraxis section's practical focus gives the operators the process know-how.

The textile-leasing journalism tracks the rental economy: the workwear leasing markets, the health-and-care textile services, the hotel and gastronomy linen, and the facility-management mat and washroom-hygiene services. The market observations' comprehensive scope documents the leasing sector's development.

The sustainability journalism addresses the industry's green agenda: the Salesianer workwear-recycling pilots, the DBL photovoltaic investments, the EcoVadis gold ratings, and the Elis platinum sustainability awards. The circular-economy special's coverage gives the environmental transformation its journalism.

The three-section structure organizes the journalism: Reinigungspraxis for the dry-cleaning craft — wet cleaning, chemical cleaning, carpet and upholstery, leather and fur; Wäschereipraxis for the laundries — from mid-sized operations to the large industrial laundries; and Textilleasing for the textile-rental markets — workwear, health and care, hotel and gastronomy textiles.

The recurring formats give each issue its program: the current news section with industry developments — from DBL Ahrens' modernization to Elis' expansion and Salesianer's sustainability reports; the interview of the month with industry personalities; the comprehensive market observations of the textile-leasing markets; the monthly product specials; and the portraits of textile-care companies. The 2026 content calendar illustrates the topical planning: the EXPOdetergo International preview and follow-up, multinorm PPE in textile leasing, hospital flat linen and workwear, circular economy in textile leasing, RFID and textile labeling, and sustainable workwear.

Organization and Ownership

WRP is published by the SN-Verlag Michael Steinert, An der Alster 21, 20099 Hamburg. The imprint names Michael Steinert as the publisher and the party responsible for content, with the SN-Verlag Michael Steinert e.K. entered in the commercial register of the Lübeck district court (HRA 296 AH), VAT ID DE128447756.

The editorial office (Redaktion WRP) operates from the Hamburg address, with advertising handled by Petra Streckenbach and reader service by the SN-Verlag team. The annual subscription costs 96.00 euros net plus 7 percent VAT (102.72 euros) plus postage. Additional publications for the textile-care industry include the WRP Adressbuch directory and the study "Textilleasing in Deutschland."

Digital Presence

The wrp-textilpflege.de portal's news function serves the daily industry information: the company announcements, the personnel changes, the sustainability reports, and the trade-fair news. The keyword-indexed archive — Wäscherei, Vertrieb, Chemie, Mode, Textilservice — gives the professionals the searchable reference.

The newsletter complements the portal: the regular industry briefing, the product announcements, and the event invitations. The cross-media advertising — print display, advertorial, digital banner — gives the suppliers the multi-channel access to the decision-makers.

The association network's digital integration connects the journal to the industry institutions: the DTV, EFIT, CINET, ETSA, IHO, and Hohenstein links, the quality-association certifications, and the research-institute cooperations. The portal's "Verbände" section documents the carrying organizations of the WRP industry.

The digital home is wrp-textilpflege.de, the portal with industry news — from company modernizations and executive appointments to sustainability ratings and trade-fair announcements. The portal's news archive covers the sector's developments with keyword-indexed articles on laundries, sales, chemistry, and associations.

The brand's cross-media presence spans print, the wrp-textilpflege.de portal, and the newsletter: manufacturers, suppliers, and service providers reach the specialized audience across multiple channels. The supporting associations — CINET, ETSA, DTV, IHO, intex, maxtex, EFIT, wfk, Hohenstein, and others — carry the WRP industry network. Through the eleven annual issues, the WRP Star award, and the digital news portal, WRP remains the indispensable working reference for professionals in dry cleaning, laundry, and textile leasing.