About Fischmagazin

Fischmagazin

Fischmagazin is the German-language trade magazine for the fish and seafood industry, published by SN-Fachpresse in Hamburg – the journal that follows the fish from the North Atlantic to the German dinner table. As the "internationale Fachzeitschrift für die gesamte Fischwirtschaft" – the international trade journal for the entire fish industry – it serves everyone who catches, farms, processes, trades or sells fish and seafood across the German-speaking markets and beyond: from the fishing industry and aquaculture to processors, wholesalers, retailers and the fish counters of supermarkets. With its combination of industry news, market intelligence and the renowned Seafood Star portrait series, Fischmagazin is the specialist medium of the German-speaking fish business – the journal the industry reads to stay current, stay competitive and stay inspired.

Overview

Fischmagazin is published by SN-Fachpresse Hamburg, the Hamburg-based specialist publishing house for the food industry. The magazine appears as the trade journal for the entire fish economy – covering sea fishing, aquaculture, fish processing, wholesale and retail, gastronomy and the supplier industry – the complete world of fish as a business, from net to plate. The portal fischmagazin.de extends the print magazine into continuous online coverage.

The readership spans the fish value chain: fishermen and aquaculture operators who bring in the catch, fish processors and smokers who refine it, wholesalers and importers who move it across borders, the fish departments of supermarkets and discounters where most Germans now buy their fish, specialist fish retailers who keep the craft alive, fish restaurants and caterers, as well as suppliers of equipment, packaging and services. The magazine's journalism combines industry news with practical business intelligence – the market developments, company strategies and product innovations that determine success in the fish trade, from the auction hall to the supermarket chiller, from the quota negotiations to the consumer trends.

A signature element is the Seafood Star series: in-depth portraits of outstanding fish businesses – from traditional fishmongers to innovative retailers – that showcase best practices in the trade. The series documents how successful fish businesses operate: their sourcing, their craftsmanship, their customer relationships and their business models – the details that separate the excellent from the average in a business where freshness is everything.

History

Fischmagazin was developed by SN-Fachpresse as the dedicated journal for the fish industry within the publisher's food-trade portfolio. Hamburg – with its fishing port, fish market, fish-processing industry and the headquarters of the Fisch-Informationszentrum (FIZ) – was the natural home for a fish trade journal, the city where Germany's fish business has its historic center. The magazine grew alongside the transformation of the German fish market: the rise of aquaculture as wild catches stagnated, the growth of sushi and convenience segments, the increasing importance of sustainability certification as a market requirement, and the concentration of retail that shifted power to the supermarket chains.

Over the years, the magazine documented the industry's major shifts: the MSC certification movement and the rise of sustainable sourcing as a competitive factor, the debates over overfishing and quotas that determine what fishermen may catch, the emergence of new species and products – from pangasius to salmon poke bowls – and the digitalization of the fish trade. The Seafood Star series became an institution, celebrating the craftsmanship and entrepreneurship of the fish trade's best businesses and inspiring the rest of the industry.

The digital expansion brought fischmagazin.de with daily industry news, the Seafood Star archive, company news and a newsletter – extending the print magazine's authority into the online information flow of the industry. Recent coverage – from the cell-based fish pioneer Bluu Seafood's Hamburg production site, where fish meat is grown from fish cells in bioreactors in a former marzipan factory in Altona, to the FIZ market data showing Germans eating 13.9 kilograms of fish per capita in 2025, up 13 percent from the previous year – demonstrates the magazine's range from start-up innovation to market statistics.

Content and Sections

The content of Fischmagazin follows the fish from catch to counter, through every stage of the value chain. Industry news covers companies, mergers, investments and personnel changes across the fish economy – from fishing companies to retail chains. Market reporting tracks prices, quotas, catches and trade flows – the raw-material fundamentals of the business, where a quota decision in Brussels or a poor catch season in the North Atlantic moves prices within weeks. Product and innovation coverage presents new products, packaging and processing technologies.

The Seafood Star portrait series is the magazine's showcase: each installment profiles an outstanding fish business in depth – such as the Rewe Markt Alsterdorf fish counter with its in-house smoked specialties, where promotions during skrei, matjes, grilling and mussel seasons drive sales and customer feedback shapes the products, or the Meeresfrüchte fish business with its slow-food philosophy, its impressive delicatessen assortment accounting for a third of revenue, and its fish restaurant recommended by Der Feinschmecker. These portraits combine business analysis with craftsmanship appreciation, showing how traditional skills and modern retailing combine – how a graved salmon matured 24 hours in classic salt curing becomes a taste experience no industrial product can match.

Sustainability coverage – certification, responsible sourcing, aquaculture standards – addresses the industry's central challenge and opportunity: the question of whether the seas can keep feeding a growing appetite for fish. Company news (Firmeninfos) tracks developments such as Bluu Seafood's move into cultivated fish production – Europe's first company specializing in the commercial production of cell-based fish. The newsletter delivers the industry's headlines to subscribers' inboxes, the daily briefing for the fish professional's morning.

Publisher and Organization

The publisher is SN-Fachpresse, based in Hamburg – the specialist publishing house for the food industry whose portfolio includes trade journals for the food retail and processing sectors. The Hamburg location places the publisher at the heart of the German fish industry, close to the port, the markets and the industry associations, in the city where fish has been traded for centuries and where the industry's future is negotiated today.

The editorial team combines fish-industry expertise with trade journalism, maintaining the contacts with fishermen, processors, traders and retailers that make the magazine's reporting authoritative – the harbor-side relationships built over years. The publisher's food-industry focus gives Fischmagazin access to the broader context of food retailing and consumer trends that shape the fish business, from discounter strategies to the slow-food movement.

Digital Presence

The digital presence of Fischmagazin centers on fischmagazin.de, the portal that extends the print magazine into daily industry coverage. The site publishes company news, Seafood Star portraits, market information and background articles every day, with a newsletter delivering headlines to the industry's inboxes – the digital daily to complement the print journal's depth. The Seafood Star archive makes the portrait series accessible as a best-practice library for the trade.

The portal's coverage – from start-up innovations in cell-based seafood to the annual FIZ consumption data – serves the industry's daily information needs between print issues, keeping the fish professional current on the developments that matter for tomorrow's business. Through its combination of an authoritative print trade journal, a continuously updated news portal, the Seafood Star best-practice series and a targeted newsletter, Fischmagazin functions as the information hub of the German-speaking fish industry – the medium through which the fish business follows its markets, its innovators and its craftsmen, from the traditional smokehouse to the cell-cultured future.