About Fluid

Fluid

Fluid is a German specialist technology magazine for fluid power – hydraulics, compressed-air technology and mechatronics – published by verlag moderne industrie in Landsberg am Lech. Appearing eight times a year and reaching its 55th volume year in 2021, the magazine describes itself as the independent technology journal for the design and development of fluid-technology solutions. Its readership consists of the decision-makers of industrial and mobile hydraulics, pneumatics, compressed-air technology and mechatronics: designers, developers, technical managers, operations and plant managers, company directors and technical buyers. The brand extends into the portal fluid.de, newsletters, e-papers, events and videos.

Overview

Fluid is the journal for the engineers who move the world with oil and air: the designers and developers who conceive hydraulic and pneumatic systems, the technical managers who specify them, and the company directors and buyers who invest in them. The magazine covers the full spectrum of fluid technology – industrial hydraulics, mobile hydraulics, pneumatics, compressed-air technology and mechatronics – with the practical orientation of a user magazine and the technical depth of an engineering journal.

The editorial program follows the technology from development to application: new components and systems, design methods and calculation, energy efficiency and noise reduction, digitalization and connectivity, and the application stories that show fluid technology in action – from the powerful hydraulic systems of offshore installations and underground machinery to the filigree pneumatic applications of medical technology, robotics and chemical engineering. The magazine's journalists guide readers through the world of fluid technology with the expertise of long industry experience, providing information, advice and practical support on the full range of technology questions.

The readership is precisely defined in the publisher's media data: designers, developers, technical managers, company directors, production and operations managers, and buyers – the people who decide which components and systems their companies use. The recipients are verified through the IVW-EDA audit, the readership analysis that confirms the named recipients actually receive the magazine – a rare and rigorous circulation audit in specialist publishing.

Appearing eight times a year in DIN A4 format, Fluid combines the print magazine with a crossmedia program: the portal fluid.de with its manufacturer database, newsletters, e-papers, social media, events and videos – all channels networked to serve the different information needs and habits of the target group. The publisher positions the title as the highest-circulation magazine for hydraulics, compressed-air technology and mechatronics, and as a must-have for manufacturers, users and service providers in the drive-technology market.

History

Fluid was founded in the mid-1960s – the 55th volume year in 2021 points to a founding around 1966/67 – as the specialist journal for fluid technology, at a time when hydraulics and pneumatics were becoming the key drive technologies of industrial automation and mobile machinery. From the start the magazine was conceived as the independent, user-oriented technology journal for the design and development of fluid-technology solutions.

Over the following decades the journal accompanied fluid technology through its major transformations: the rise of proportional and servo hydraulics, the development of compact and integrated systems, the introduction of electronics into fluid power, the growing importance of energy efficiency and noise reduction, and the digitalization of hydraulic and pneumatic systems with sensors, connectivity and predictive maintenance. Each of these waves reshaped the industry – and each was documented in the magazine's pages.

The publisher, verlag moderne industrie GmbH, based in Landsberg am Lech, is part of the Südwestdeutsche Medienholding group: its sole shareholder is Süddeutscher Verlag Hüthig Fachinformationen GmbH in Munich, itself owned by Kurpfälzische Verlagsbeteiligungs GmbH in Ludwigshafen. The publisher operates under the mi connect brand and serves the industrial technology sector with a portfolio of specialist media – with Fluid as its journal for fluid power.

In recent years the magazine has developed into a crossmedia brand: the print magazine remains the core, but the portal fluid.de, the manufacturer database, newsletters, e-papers, events and videos have extended the brand into the daily digital journalism and the community formats that the engineering audience expects. The combination with the strong brands of the Südwestdeutsche Medienholding offers advertisers the maximum reach across the industrial media landscape.

Content and Sections

The editorial program of Fluid follows fluid technology from the component to the system to the application. The technology coverage addresses hydraulics in all its forms – industrial hydraulics, mobile hydraulics, water hydraulics – pneumatics, compressed-air technology, vacuum technology and mechatronics: new pumps, cylinders, valves, accumulators, filters and seals; control and regulation technology; energy efficiency and heat management; noise and vibration; and the digital layer of sensors, connectivity and software that is transforming fluid power.

Application reports show the technology in action: the powerful hydraulic systems of construction and agricultural machinery, the precision hydraulics of machine tools and presses, the pneumatic automation of packaging and food processing, the compressed-air systems of industrial plants, and the specialized applications – from offshore and underground to medical technology and robotics – that demonstrate the versatility of fluid power. Trend reports – such as the coverage of new developments in agriculture and forestry – keep readers current on the technology's evolving markets.

Special issues and crossmedia specials extend the program: the "fluid crossmedia special" editions treat focused topics – from dry cooling and leakage detection with acoustic cameras to vacuum pumps and injection-molding hydraulics – in the combined print-digital format that the publisher has developed for its specialist brands. Events and expert roundtables bring the industry's engineers together for technical exchange.

The manufacturer database on fluid.de serves as the industry's directory: the place to go when looking for specific components – the digital counterpart to the magazine's editorial coverage, connecting readers with suppliers across the fluid-technology market.

Publisher and Organization

Fluid is published by verlag moderne industrie GmbH, the specialist publishing house based at Justus-von-Liebig-Strasse in Landsberg am Lech, operating under the mi connect brand. The publisher is part of the Südwestdeutsche Medienholding: its sole shareholder is Süddeutscher Verlag Hüthig Fachinformationen GmbH in Munich, owned by Kurpfälzische Verlagsbeteiligungs GmbH in Ludwigshafen.

The magazine appears eight times a year in DIN A4 format, serving the verified readership of designers, developers, technical managers, company directors, production and operations managers, and technical buyers in industrial and mobile hydraulics, pneumatics, compressed-air technology and mechatronics. The recipients are IVW-EDA audited – the rigorous readership verification that confirms the named recipients actually receive the magazine.

The publisher's crossmedia program – print magazine, e-paper, website, newsletter, social media, events and videos – serves the target group's different information needs and habits, with all channels networked for maximum impact. The combination with the strong media brands of the Südwestdeutsche Medienholding extends the reach across the industrial media landscape.

Digital Presence

The digital home of Fluid is the portal fluid.de, which extends the print magazine into daily industry coverage. The site's journalists guide users through the world of fluid technology on a daily basis, publishing industry news, technical articles and application reports with the expertise of long industry experience. The manufacturer database on the portal serves as the industry's component directory – the digital service that connects the magazine's engineering readers with the suppliers of pumps, valves, cylinders and systems.

Newsletters deliver the industry's headlines to subscribers' inboxes, while e-papers make each print issue available in electronic form. Social media channels extend the brand's reach into the professional networks of the engineering community, and events and videos provide the community and multimedia formats that complement the print and online journalism.

With more than five decades of publication history, eight print issues per year, a daily-updated portal with a manufacturer database, and its position as the independent technology journal for fluid power, Fluid remains the central specialist medium of the hydraulics, pneumatics and mechatronics world – the magazine that its engineering readers consult when fluid technology is the subject, from the component to the system to the application.