About ZWP Zahnarzt Wirtschaft Praxis

ZWP Zahnarzt Wirtschaft Praxis

ZWP Zahnarzt Wirtschaft Praxis is the leading business magazine for German dentists. Published twelve times a year by OEMUS MEDIA AG of Leipzig since 1995, it addresses the dentist as entrepreneur: the economics of the dental practice take centre stage, with the sections on politics, business, law and billing all shaped by economic aspects. Each issue pairs a dental focus topic — implantology, prophylaxis, digital workflows — with practice management, legal and tax advice, product news and user reports, plus the "ZWP spezial" supplement. With a distributed circulation of 40,800 copies (IVW 2/2026), a news portal counting more than three million visits a year, a podcast and an e-learning platform, ZWP has grown into the dental market's most connected media brand.

Overview

Dentists are among the most entrepreneurial of Germany's health professionals: most run their own practices, invest in expensive technology, employ teams and navigate complex billing systems. ZWP speaks to exactly this reality. As a general-interest title for practice management, it covers the full spectrum of successful practice leadership — from standespolitik (professional politics) and economics to dental entrepreneurship, with thematically relevant specialist articles and expert opinions in every issue.

The magazine appears twelve times a year, including two double issues, with a distributed circulation of 40,800 copies — making it one of the highest-frequency, highest-circulation titles in the German dental market. Every issue contains the "ZWP spezial" supplement with user reports and specialist articles on a focus theme, plus the "ZWP extra" line. The brand's digital arm, ZWP online, counts over three million visits per year, and the 2021-founded ZWP Study Club e-learning platform extends the brand into continuing education.

Published by OEMUS MEDIA AG of Leipzig — one of the German dental market's most prolific specialist publishers — ZWP celebrated its 25th anniversary with a relaunch in a new layout ("Aus Rot wird Weiß"), and describes itself today as the recognised business magazine for dentists with networked communication across print, online and events.

The publisher's anniversary statement, signed by the board of OEMUS MEDIA AG, framed the title's future in terms of a changing readership: a new generation of dentists is growing up with quite different ideas about their private and professional future, and their information needs and habits will change accordingly. Complex content such as the digital workflow now sweeping through practices can no longer be conveyed adequately without digital, efficient formats — a recognition that has driven the brand's expansion from print into e-paper, podcast and e-learning.

History

ZWP Zahnarzt Wirtschaft Praxis was launched in 1995 by the Leipzig publishing house OEMUS MEDIA AG, founded and led by publisher Torsten R. Oemus. The concept was novel for the German dental press: a business magazine for dentists, treating the practice as an enterprise and the dentist as an entrepreneur. The editorial leadership was named as editor-in-chief Jürgen Isbaner with Antje Isbaner leading the editorial team, based at Holbeinstraße 29, 04229 Leipzig.

The title grew with the dental market's transformation: the spread of implantology, the digitalisation of workflows, the consolidation of practice structures and the generational change among dentists. In early 2016 ZWP and its "ZWP spezial" supplement were relaunched in a new layout, modernising the brand's visual identity. The 25th anniversary, marked under the motto "Aus Rot wird Weiß", was the occasion for the publisher's board to articulate the house's DNA: networked communication across all channels, generating informational added value by connecting print, online and events.

The digital expansion followed: ZWP online grew into a high-performance digital counterpart with over three million visits per year; the #reingehört podcast brought conversations with practitioners — such as the September 2026 episode with Dr. Michael Weiss on ProAge dentistry and mobile dental care — to audio; and in 2021 the ZWP Study Club e-learning platform was founded. The publisher's anniversary statement noted the next generation already at work in the house, recognising content, future-oriented concepts and entrepreneurial ideas for a readership whose information needs and habits are changing.

Content and Sections

Each issue is built around the economics of the practice and a dental focus theme. The "Wirtschaft & Recht" sections cover practice management, legal questions and finance and tax tips: employment relationships versus partnerships, securing the next generation of practitioners through social networks, online patient retention, practice handover and acquisition, and protection against fee losses under the GOZ fee schedule. The "Politik" section carries statements from professional politics; "Psychologie" and "Tipps" add the human and practical dimensions.

The dental focus ("Fokus") changes with each issue: prosthetics from conventional to digital, navigated surgery for older patients, material competence, stress-free impressions, intraoral scanners, cold plasma in prosthetics. "Produkte" presents dental products; "Dentalwelt" carries market news, event tips and company portraits. User reports, patient cases and testimonials from practice, science and research ground the content in real-world application, while industry news and product novelties keep readers current.

The "ZWP spezial" supplement in every issue deepens a special theme with user reports and specialist articles. The tone is entrepreneurial and practical, aimed at dentists who think like business owners — because they are. The 2027 print media data illustrates the title's market position: full-page rates of 5,750 euros, a stated target group of dental practices, and content spanning professional politics, business, dental entrepreneurship and expert opinion — with the publisher noting preferential placements, company portraits and interviews, industry news and event tips as the advertising environment around the editorial core.

Publisher and Organization

ZWP Zahnarzt Wirtschaft Praxis is published by OEMUS MEDIA AG, Holbeinstraße 29, 04229 Leipzig, led by publisher Torsten R. Oemus. The editor-in-chief is Jürgen Isbaner, with Antje Isbaner leading the editorial team. The magazine appears twelve times a year (including two double issues) in German, with a distributed circulation of 40,800 copies (IVW 2/2026) — a frequency that matches the pace of the market it serves; its print ISSN is 1617-5077. Every issue includes the "ZWP spezial" supplement. OEMUS MEDIA's dental portfolio also includes the Dentalzeitung (since 1999, four times a year, the trade organ of the Federal Association of Dental Trade), the bilingual daily "today" for the IDS dental show, "dentalfresh" for young dentists (since 2005), and specialist journals for implantology, prophylaxis, aligners, oral surgery and endodontics, plus the English-language "implants", "ceramic implants" and "Dental Tribune". The brand's digital platforms include ZWP online, the #reingehört podcast and the ZWP Study Club e-learning platform.

Digital Presence

The brand's digital home is zwp-online.info — "the news portal for the dental industry" — with daily industry news, the podcast formats and e-paper editions of the current issues (10/26 documented). With over three million visits per year, it is one of the most-visited dental portals in the German-speaking world. The e-paper platform at epaper.zwp-online.info makes every issue available digitally, and the 2027 print media data is published online for advertisers. The ZWP Study Club provides e-learning for continuing dental education. Through this networked presence — print magazine, supplements, news portal, podcast, e-paper and e-learning — ZWP embodies its publisher's concept of connected communication: not the question of which channel, but the networking of all channels for the dentist as entrepreneur. In a dental market where the title has held a top position in annual advertising volume among dental media for years, that networking is both an editorial philosophy and a business model.