About Road Show

Road Show

Road Show is a Buenos Aires digital magazine specialising in finance, banking, fintech and capital markets, directed by the financial journalist Pablo Wende. Publishing online only, it combines market news and analysis with interviews and a specialist newsletter, and it has become a reference source for Argentina's banking and fintech sector. Unusually among digital outlets, Road Show also operates as a convenor of that sector: its Nuevo Dinero, Payments Day and PYMES events bring together banks, fintech firms, payment companies and investors, extending the magazine's journalism into the industry's own meeting places.

The title reflects its method. In finance, a roadshow is the travelling presentation with which issuers meet investors; Road Show the magazine performs the journalistic equivalent, taking its readers inside the presentations, strategies and debates of the Argentine financial industry through direct access to its executives and officials.

Pablo Wende and the editorial project

Road Show is directed and edited by Pablo Wende, a journalist and economist who also moderates its events and conducts many of its interviews. His byline and editorial role run through the site's history: he appears as the interviewer in exclusive conversations with major business figures, as the moderator of industry webinars and panels, and as the organiser of the magazine's event series. The publication is closely identified with its director's network inside the financial sector, which gives it access to bankers, fintech founders and officials as interview subjects.

That access shapes the content. Road Show's signature pieces are conversations: with the head of an energy group at the New York Stock Exchange, with heads of research on debt and default, with the officials and executives behind digital banking products. Rather than summarising the financial news produced by others, the magazine positions itself where decisions are explained by the people taking them.

Coverage: banking, markets and fintech

The site's sections cover investments, banking, fintech, markets and the wider economy. Daily output includes bond and share issues by Argentine companies, central bank and regulator decisions, consumer confidence and activity data, bank product launches and the results of financial firms. Reports on negotiable obligations, financial trusts and capital-market regulation appear alongside analysis of the exchange rate, country risk and international markets, written for readers who follow these subjects professionally.

Fintech is a defining beat. Digital wallets, payment processors, digital banks and insurtech firms are covered as a distinct industry with its own companies, executives and debates, from the mass adoption of wallet products such as Banco Provincia's Cuenta DNI to the first bond issues by payment companies. Road Show documented the growth of this sector as it moved from startup novelty to a central part of Argentine finance, and its coverage treats fintech and traditional banking as one interconnected system rather than separate worlds.

The events: Nuevo Dinero, Payments Day and PYMES

Road Show's most distinctive feature is its event business, organised under Wende's direction. Nuevo Dinero, described by the magazine as the great event of digital banking, fintech, payments and insurtech, reached its fifth edition in 2019 at La Rural in Buenos Aires and its eleventh year by 2025, drawing hundreds of attendees, dozens of speakers and stands from leading firms. Payments Day, devoted to payment methods, convenes a similar professional audience, while the PYMES event focuses on financing for small and medium-sized companies, covering instruments such as electronic cheques, factoring, leasing, simple negotiable obligations, guarantees and digital payments, with speakers from banks, market firms and digital wallets.

These events are editorially continuous with the website. The same executives interviewed in Road Show's pages appear as speakers; the same themes, digital inclusion, payment innovation, SME credit and competition between banks and fintechs, structure both the journalism and the conferences. For the sector, the events function as an annual meeting point; for the magazine, they consolidate its position as an insider publication whose readers and subjects are the same community.

Interviews and analysis

Interviews are the magazine's characteristic format. Road Show has published extended conversations with figures such as Marcelo Mindlin of Pampa Energía on energy markets and investment, with market strategists on debt restructuring and recession risk, and with banking and technology executives on digital products. Panel lunches and roundtables convened by the magazine, bringing together economists, former officials and market leaders to debate the outlook, are reported as features in their own right.

The analytical tone is that of the financial industry speaking to itself: technically precise, attentive to regulation and market mechanics, and concerned with the practical consequences of policy for issuers, banks and savers. Opinion and strategy contributions from investment professionals appear alongside the newsroom's own reporting, reinforcing the sense of a specialist forum rather than a general newspaper.

Newsletter and digital presence

Road Show publishes online only, organising its site around its finance verticals and the archive of its interviews, reports and event coverage. A specialist newsletter forms part of its offer to the sector, delivering its analysis directly to professional readers. Its webinar activity, including sessions with banks and technology firms on digital banking and financial inclusion moderated by Wende, extends the same convening model into online formats.

The digital archive also shows the breadth of the magazine's beat over time: energy finance, sovereign debt, retail banking, payments and SME funding all recur, tracking the agenda of Argentine finance through crisis and recovery cycles. For researchers and professionals, that archive makes the site a record of how the sector presented itself at successive moments.

Buenos Aires base

Road Show is based in Buenos Aires, the seat of Argentina's banks, markets, regulators and finance ministry, and its events are held at venues in the capital. Its subject, however, includes the financial life of the whole country: provincial banks, regional SMEs and national payment networks all appear in its coverage and at its conferences. The capital base supports its sourcing model, which depends on proximity to the executives and officials who lead the sector.

Place in Argentine financial media

Within Argentine financial journalism, Road Show occupies the insider niche. National economic dailies address a broad business readership, while Road Show addresses the financial industry itself: bankers, fintech executives, market operators, investors and the officials who regulate them. Its authority rests on access and specialisation rather than scale, and its events give it a visibility among that audience that a website alone would not achieve.

The model also illustrates how specialist digital media sustain themselves: a defined professional audience, content built on direct relationships with its subjects, and services, events and newsletters, that extend the journalism. In a market where general news is free and abundant, that depth of specialisation is the publication's durable advantage.

Following the sector through crisis and change

Road Show's archive spans the most turbulent years of modern Argentine finance: sovereign debt crises and restructuring negotiations, currency controls and their removal, the pandemic's forced digitisation of banking and the subsequent fintech expansion. Its coverage of the coronavirus period, for example, recorded how a provincial bank relaunched its digital wallet to keep customers away from branches and reached well over a million users within months, a story that combined public policy, technology and financial inclusion in a single case. Reporting of that kind gives the magazine a documentary value beyond the daily news: it shows how the financial system actually adapted, in the words of the executives responsible, at each successive shock. Few Argentine outlets maintain such a continuous, sector-specific record, and professionals returning to those episodes, whether to prepare a negotiation, a product launch or a regulatory submission, find in Road Show's pages the contemporaneous account of what was decided and why.

Significance

Road Show's significance is twofold. As a magazine, it provides Argentina's banking, fintech and capital-markets community with dedicated daily coverage and a valuable archive of interviews with the sector's decision-makers. As an institution, through Nuevo Dinero, Payments Day and its PYMES events, it helps convene and define that community, shaping the agenda of digital finance in Argentina. Under Pablo Wende's direction, it shows how a lean digital-native publication can become a reference point for an entire industry.