About Mining.com.au

Mining.com.au

Overview

Mining.com.au is an Australian online news service covering the mining and resources sector, published from Surfers Paradise on Queensland's Gold Coast. Founded in 2018, it delivers daily coverage of mining company news, exploration results, commodities and corporate transactions, with a particular focus on ASX-listed miners and explorers and on the international producers and developers — including companies listed in Toronto and New York — whose projects and capital raisings matter to Australian investors. The site describes itself as a dedicated mining news platform and a hub for professionals, investors and enthusiasts who need to keep pace with a fast-moving sector, and it pairs its editorial news coverage with company profiles, interviews, webinars and sponsored investor-awareness content produced for listed mining clients.

The service is frequently confused with the similarly named MINING.COM, the Canadian mining news site operated from Toronto by The Northern Miner group. The two are entirely unrelated: Mining.com.au is an independent Australian business, operated by Mayfair Media Operations Pty Ltd from the Gold Coast, and its coverage is anchored in the Australian market even when the companies it writes about are listed offshore. Its readers, by the site's own account, include institutional and retail investors, mining executives, analysts, brokers and other industry professionals seeking timely information on the resources sector.

History

Mining.com.au was founded in 2018, a date recorded in regulatory filings made by its client companies and in business directory records for the service. It emerged during a period of rapid growth in online mining media in Australia, when the spread of the ASX's large population of junior exploration companies — hundreds of small listed miners competing for investor attention — created strong demand for fast, search-friendly digital coverage of announcements, drill results and capital raisings. The business was established on the Gold Coast in Queensland, rather than in the traditional mining publishing centres of Perth or Sydney, and built its operation around a digital-only model from the outset, with no print edition.

The company's growth model became visible in the public record through the disclosure obligations of its clients. As a provider of investor-awareness and media services to listed exploration companies, Mining.com.au's engagements are routinely disclosed in the news releases of TSX Venture Exchange and Canadian Securities Exchange issuers, and those filings — particularly a cluster of them through 2026 — document the service's standard offering and pricing in unusual detail. They describe coverage of a client's news releases, the creation and distribution of editorials, video interviews and webinars, typically on twelve-month or month-to-month terms at around A$3,900 per month. Through 2026, companies disclosing such agreements included Nevada Sunrise Metals, LaFleur Minerals, GoldInxs Mining, SAGA Metals, Hi-View Resources and Purecore Metals — most of them North American-listed juniors with gold, copper and critical minerals projects, illustrating how far the Gold Coast service's client base extends beyond Australia. One 2026 filing identified Christopher Norris as the owner of Mining.com.au. The site's news pages, meanwhile, continued to publish daily Australian sector coverage, including detailed reporting of industry research such as the Australian Resources and Energy Employer Association's annual project pipeline analysis.

Content and Coverage

The core of Mining.com.au is daily news. Its coverage tracks company announcements, exploration and drilling results, project developments and corporate updates across the commodities that dominate Australian mining: gold, copper, lithium, iron ore, silver, rare earths, battery metals and critical minerals. Company coverage extends beyond headlines into profiles, company reports and in-depth features that unpack business models, exploration strategies and project pipelines, covering ASX-listed producers and explorers as well as producers and emerging developers listed on the TSX, TSX Venture and New York exchanges with Australian or global assets.

A second strand is transaction coverage. The site follows mining mergers and acquisitions from early-stage farm-ins and joint ventures through to spin-offs, demergers, royalty and streaming deals and multibillion-dollar takeovers, and it reports on the consolidation trends, policy settings, environmental, social and governance expectations and capital-market conditions that shape deal-making. Commodities and market coverage tracks the metals driving resource markets, traditional and future-facing alike. The site also covers the industry's events calendar — Australian mining conferences, investor briefings and industry forums, alongside the global conferences at which ASX companies present to international capital markets — reporting the themes emerging from panel sessions, site visits and roadshows.

Alongside its news reporting, the site produces the sponsored content that forms its commercial engine: featured editorials, video interviews with company executives and management, and webinars, created for client companies under disclosed commercial agreements. This dual character — part news service, part investor-relations media channel — is stated openly in the client filings, which describe services designed to increase investor awareness of a company's business activities, and the site itself invites mining and exploration companies to be featured through regular news, company reports, interviews, event-driven content and sponsored features.

Audience and Reach

Mining.com.au is aimed at the investment-facing side of the mining industry. Its own description of its readership lists institutional and retail investors, mining executives, analysts, brokers and industry professionals, and its content mix — announcement coverage, transaction reporting, market commentary — reflects that orientation toward people who buy, sell, finance or advise on mining securities. Although it is published from Queensland and led by Australian sector news, its audience and client base are international: the exploration companies engaging it in 2026 were listed in Canada and the United States as much as in Australia, and its coverage follows Australian companies' projects around the world.

No independently audited traffic figures for the site are published. In a 2026 investor-awareness agreement disclosed by a client company, Mining.com.au was described as reaching over 100,000 engaged readers monthly and as Australia's leading mining news platform; those are the company's own marketing claims as reproduced in a client's filing, and they are recorded here as claims rather than as verified measurements. Third-party business databases list the company as employing somewhere in the 21-to-50 range, figures that are likewise estimates rather than company disclosures. What can be verified directly is the output: a news site updated throughout the week with current sector coverage, and a client roster, visible through regulatory filings, of listed companies paying for sustained media campaigns.

Digital Presence

The service is entirely digital. The website at mining.com.au publishes news throughout the week — breaking announcements, exploration results, corporate updates and conference coverage — organised around company news, commodities and markets, transactions and events, and supplemented by video interviews, webinars and feature material. Readers can subscribe to email alerts and newsletters carrying curated highlights, a model suited to an audience that follows market-sensitive news during the trading day. The company maintains a social and video presence to distribute its interviews and features, and its commercial pages set out sponsorship and advertising options for mining companies, financial institutions and service providers wanting visibility in front of its investor audience, including integrations alongside its news, gold, lithium and commodities content, special reports, company features and event coverage. The operation has no print product and no paywall is in evidence on its news pages; revenue is generated through the disclosed client campaign agreements and advertising rather than reader subscriptions.

Ownership and Organisation

Mining.com.au is operated by Mayfair Media Operations Pty Ltd, an independent Australian media and content marketing company based at 6/66 Appel Street, Surfers Paradise, Queensland. Regulatory filings by client companies in 2026 identified Christopher Norris as the owner of Mining.com.au, and described Mayfair Media as an arm's-length provider — clients routinely note that the company and its principals hold no securities in the client and provide no investor relations or market-making services, a distinction the filings draw between media coverage and regulated IR activity. The business is a small, specialist operation: its work spans editorial production, video and webinar production, and account management for the mining companies on retainer, and its standard agreements — news coverage of client announcements, a quota of featured editorials each year, video interviews and webinars — are documented in the continuous disclosure of its listed clients in Australia, Canada and the United States.

Contact and Availability

Mining.com.au is published online at mining.com.au and is available free to readers, with email alerts and newsletters offered by subscription through the site. The operating company, Mayfair Media Operations Pty Ltd trading as Mining.com.au, is based at 6/66 Appel Street, Surfers Paradise, Queensland 4217, on the Gold Coast. General enquiries can be directed to info@mining.com.au and accounts correspondence to accounts@mining.com.au, the contact addresses given in the company's client agreements. Mining and exploration companies seeking coverage, interviews or sponsored features, and advertisers seeking sponsorship opportunities, are invited to make contact through the website.