About EcoGeneration

EcoGeneration

Overview

EcoGeneration is an Australian business-to-business magazine serving the clean energy industry, published in print six times a year and supported by a news website and weekly email newsletters. It bills itself as "the voice for Australia's clean energy industry", and it covers the full breadth of the sector: solar power, wind energy, battery storage, hydrogen, pumped hydro, energy efficiency, electric vehicles and the policy settings that shape investment in all of them. The magazine is published by Prime Creative Media, the Melbourne-based B2B publishing group, which acquired the title in 2023.

The title's audience is the professional clean energy community — project developers, installers, manufacturers, distributors, engineers, consultants, energy retailers, government agencies and industry associations. Its editorial mix combines daily online news with longer-form print features, project case studies, technical explainers for installers, opinion pieces from industry leaders and event coverage. In addition to the magazine and website, EcoGeneration produces reference resources for the industry, including maps and pocket guides covering wind power, solar power, inverters and batteries, as described by its publisher when the acquisition was announced in June 2023.

History

EcoGeneration was launched in 2000, at a formative moment for Australia's renewable energy industry. In a retrospective published on the magazine's website in 2020 to mark its twentieth anniversary, founding editor Jessica Lynch recalled that the introduction of the Renewable Energy Bill in 2000 acted as a catalyst for the launch, with the national Renewable Energy Target commencing on 1 January 2001 and obliging energy retailers to source a proportion of their power from renewable generation. Lynch explained that the magazine's name combined "eco" with "generation" to signify the production of sustainable power, at a time when sugarcane cogeneration was expected to outweigh solar as the transition's workhorse technology.

For its first two decades the magazine was published independently in Sydney; its company profile on LinkedIn lists Crows Nest, in New South Wales, as its headquarters, with a small team covering specialties including solar installers, rooftop solar and pumped hydro. Through that period it established itself as a specialist record of the industry's growth, from the early Renewable Energy Target years through the rooftop solar boom and the emergence of large-scale wind, solar and storage projects.

On 1 June 2023, Prime Creative Media became the magazine's publisher. Announcing the acquisition, Prime Creative Media described EcoGeneration as Australia's leading renewable energy title and said it was officially endorsed by the Clean Energy Council, the industry's peak body. The publisher's chief executive, John Murphy, said the magazine's commitment to informing and growing the clean energy industry made it an ideal addition to the group, and that the company looked forward to investing in the title. The acquisition took Prime Creative Media's portfolio to 43 mastheads, by the company's own count at the time.

Content and Coverage

EcoGeneration's coverage is organised around the technologies and issues that make up the clean energy transition. Its website sections include renewables, solar, wind, battery storage, hydrogen, policy, sustainability, ESG, events and company updates. News stories in October 2026 ranged across the breadth of that remit: the expansion of the federal Guarantee of Origin scheme to more low-emissions commodities, an Australian Renewable Energy Agency commitment of up to $31.1 million to establish solar robotics manufacturing facilities in Melbourne and Brisbane, new battery handling and disposal regulation in New South Wales, and finalists for the 2026 Utility Awards.

The print magazine carries the title's longer-form journalism. An article on business solar incentives published online in October 2026 was noted as featured in the October 2026 edition of the magazine, confirming the print edition's continuing bimonthly cycle. A feature in 2026 profiled a 250-megawatt / 500 megawatt-hour battery energy storage system built by Eku Energy with Consolidated Power Projects on the outskirts of Canberra, described as capable of supplying roughly a third of the Australian Capital Territory's peak power needs and as the largest energy storage installation built in the territory. Installer-focused technical content is a recurring strand: a 2026 piece explained how Australian Standards compliance could be turned to solar installers' advantage, and the site regularly carries regulatory updates from the Clean Energy Regulator affecting installers and retailers.

Opinion and analysis from industry figures also feature; in 2023 the magazine carried Clean Energy Council chief executive Kane Thornton writing on the work needed to sustain renewable energy growth in Australia, and it continues to publish contributed analysis alongside staff reporting.

Audience and Reach

EcoGeneration addresses a professional, trade readership rather than a general consumer audience. Its publisher's media kit for the title describes a senior audience of buyers and decision makers in print, with a digital audience that also includes a large number of purchase influencers. Prime Creative Media states in the same media kit that it is 100 per cent Australian owned, publishes more than 50 mastheads across 15 industries and employs more than 180 team members around Australia; those are the publisher's own figures, published for advertisers.

Directory listings give a sense of the title's social footprint: Feedspot's renewable energy magazine listings credit EcoGeneration with around 1,000 Facebook followers and 2,400 Twitter followers, and its LinkedIn company page showed approximately 2,464 followers when checked in October 2026. No independently audited circulation or readership figure for the magazine is published in the sources consulted, and none is claimed here.

Digital Presence

The magazine's website, ecogeneration.com.au, is updated daily and carries the title's news, features and company announcements, organised by category and searchable through a deep archive that runs to hundreds of pages of latest news. Articles published in October 2026 — including coverage dated 15 October 2026 — confirm the site is actively maintained. The title also distributes weekly email newsletters, a format its publisher highlighted when announcing the 2023 acquisition, and maintains a presence on LinkedIn, Facebook and Twitter/X. Conference and event coverage is a visible part of the digital offering, including reporting tied to industry gatherings such as All-Energy Australia and the Australian Clean Energy Summit.

Ownership and Organisation

EcoGeneration is published by Prime Creative Media, a Melbourne-based business-to-business media and events company led by chief executive John Murphy, with Christine Clancy as chief operating officer. Prime Creative Media is headquartered in Melbourne, Victoria; its portfolio spans infrastructure, resources, construction, transport, manufacturing, food and beverage and waste management, including titles such as Energy Today, the Australian Pipeliner, Inside Water, Waste Management Review and Roads & Infrastructure. The group acquired EcoGeneration in June 2023, as described above; its announcement did not name the vendor.

The publisher has publicly linked the magazine to its broader sustainability practices: in February 2024, Prime Creative Media reported that it had become Australia's first publisher to send paper-wrapped magazines at scale, in partnership with mailing house FSG, eliminating plastic wrap on several of its titles — a step its chief operating officer framed as consistent with the waste and energy industries its publications cover. Editorially, the magazine's current bylines include staff writer Lavinia Hulley, whose name appears across its October 2026 news coverage.

Contact and Availability

EcoGeneration is published in Melbourne, Victoria, by Prime Creative Media and is available in print on a bimonthly cycle, with subscriptions and advertising offered through its website at ecogeneration.com.au. The website carries the magazine's current and archived articles, subscription offers for the print edition and its weekly email newsletters, and links to its social media channels. Readers and advertisers can contact the publisher through the website and through Prime Creative Media's head office in Melbourne. In line with this directory's policy, the public business email field for this listing is left empty; any contact addresses published by the outlet appear in the body of this profile only where relevant.