About Hearing Practitioner News

Hearing Practitioner News

Overview

Hearing Practitioner News is the website of Hearing Practitioner Australia, a business-to-business publication for Australia's hearing industry, published by Prime Creative Media. The site describes the title as "the only independent business-to-business publication for the nation's hearing industry" — a claim the publication makes about itself — and as a multi-channel platform created to provide "premium, local and independent content relevant to today's audiologists, audiometrists, otolaryngologists/ENTs and other hearing professionals in Australia." It combines a frequently updated news website and newsletter with print editions of the magazine, each spanning two months.

The inventory record for this listing classifies the title as Online News, and its day-to-day centre of gravity is indeed the website at hearingpractitionernews.com.au, where news is published continuously. The print magazine is nevertheless a real and current part of the offer: the title's own articles refer to dated editions, including a December 2025–January 2026 edition and an August–September 2026 edition due out around 18 August 2026.

History

Hearing Practitioner Australia is a recent launch. In its review of the year, the publication states that it launched in April 2024, and its first year covered a sector in motion: health ministers considering Ahpra registration for audiologists, a scope-of-practice review recommending direct audiologist-to-ENT referral, and the arrival of the first gene therapy treatments for deafness, including in Australia. Its 2024 business coverage included Specsavers opening its 300th audiology store in Australia, at Geelong in Victoria — with Specsavers Audiology later reporting its fastest growth globally in Australia and New Zealand, a 30 per cent increase in customers compared with 2022–23 — a new three-year collaboration agreement between Cochlear and Hearing Australia, Cochlear's completion of its acquisition of Oticon Medical's cochlear implant business from Demant, and a collaboration between MED-EL and Starkey on Bluetooth listening for bimodal hearing technology users, followed by MED-EL's acquisition of Austrian bone-conduction specialist BHM-Tech.

The title's journalism was being cited internationally within its first year: written evidence submitted to a United Kingdom parliamentary inquiry in 2025 referenced an article by the title's editor, Helen Carter, on updated RACGP guidance about opportunistic hearing screening, published online on 5 July 2024. By its second year the publication had settled into a rhythm of daily web news, regular features and bi-monthly print editions, including a "People on the Move" column recording appointments across the hearing sector.

Programming and Content

The website's content is organised into clearly defined channels. Latest News carries the day-to-day reporting: in September 2026 alone it reported registrations opening for the Audiology Australia Online Conference (8 September), a grant to Haystack Medical to develop ultra-sharp microneedles for inner ear access (11 September), cochlear implant pioneers receiving the 2026 Honda Prize (16 September), calls for hearing checks during Dementia Action Week (21 September), and NextSense honouring 60 years of Lantern Club fundraising support (28 September).

An Industry Insights section groups company updates and acquisitions, policy and regulation, association news, conference coverage and research. Features include Report and Soapbox strands, the latter giving practitioners a platform for opinion. A Products section works through the tools of the trade in unusual depth, with treatment categories from hearing aids, cochlear implants and assistive listening devices to cerumen removal, balance clinics and phone apps, and a diagnostics and equipment list running from audiometers and tympanometers to auditory brainstem response and otoacoustic emissions testing. Hearing Careers covers audiology networks and independent practice, a Classifieds section carries sector notices, and People on the Move tracks the appointments, qualifications and career changes of practitioners and industry executives. Its December 2025–January 2026 edition, for example, recorded Widex's appointment of Yvy Nguyen as account and product manager for Victoria and Tasmania — noting her Master of Clinical Audiology from La Trobe University and Audiology Australia membership — and Dr Mariana Reis joining the audiology team at Flinders University in Adelaide in August 2025 as a lecturer in the Master of Audiology program. The title also produces longer features on the sector's institutions: its coverage of Expression Audiology's 50th anniversary, an event addressed by Expression Australia's chief executive and attended by staff recognised for up to 18 years of service, was expanded into a feature on the organisation's history in that same edition.

Its business coverage extends to the software and systems clinics run on: one recent feature examined AudZone's customer relationship management system for hearing practices, quoting its founders, audiologist Christo Fourie and audiometrist Daniel Fechner, on building a purpose-built platform for Australian audiology rather than adapting general allied-health software.

As part of the Prime Creative Media stable, the title also carries news of the group's wider industry programs, including the Women in Industry Awards — held in Sydney on 18 June 2026, with a new Excellence in Health and Medicine category — and the Endeavour Awards' Innovation in Health Technology Award, for which hearing healthcare innovators were invited to nominate ahead of a 13 February 2026 closing date.

Audience and Reach

The audience is the hearing profession and the industry around it: audiologists and audiometrists in clinics, hospitals and independent practice; ear, nose and throat specialists; hearing aid and implant manufacturers and their Australian distributors; professional associations; and researchers. The publication's own framing is of a premium, local and independent source for that community, and its content — regulatory news about Ahpra registration, professional-association developments, product launches from manufacturers such as GN, Starkey, Unitron and Widex, and career movement across clinics and universities — is pitched at working practitioners and the businesses that employ and supply them. No audited circulation or audience figure is published for the title, and none is claimed here; its reach is evidenced by its continuous publishing record since April 2024 and its citation in professional and parliamentary sources.

Digital Presence

The website at hearingpractitionernews.com.au is the title's front door, organised by the news, insights, features, products, careers and classifieds channels described above, with a newsletter subscription offered prominently — the homepage invites readers to "Join our newsletter" and subscribe for updates. Articles carry Prime Creative Media image credits, and the site footer records that all content published on the site is the property of Prime Creative Media. Dated stories were appearing on the site through to the end of September 2026 when this profile was prepared, confirming the title is in current production.

Ownership and Organisation

Hearing Practitioner Australia is published by Prime Creative Media, which its own articles describe as an Australian family-owned B2B media and events company and "the parent company of Hearing Practitioner Australia." Prime Creative Media is a Melbourne-based publisher — its publishing business is headquartered at Docklands, Victoria — with a large portfolio of trade magazines and industry events. The title's editor is Helen Carter, who has written for the publication since its first months in 2024 and was named as its editor in the December 2025–January 2026 edition, which invited readers to send career news to her. Editorial content is produced within Prime Creative Media's multi-title operation, in which journalists, events staff and commercial teams work across a stable of industry publications.

Contact and Availability

Hearing Practitioner Australia publishes online at hearingpractitionernews.com.au, where readers can browse the latest news and subscribe to its newsletter, and in print editions issued across two-month spans, most recently the August–September 2026 edition. The publication invites career news for its People on the Move column by email to its editor, Helen Carter, at the Prime Creative Media address published on its website. Contact, advertising and subscription enquiries are handled through the website's About, Advertise, Subscribe and Contact pages.