About TV Rogers Edmundston

TV Rogers Edmundston

Overview

TV Rogers Edmundston is the French-language community television channel serving Edmundston and the Madawaska region of northwestern New Brunswick on Rogers' cable network, where it is carried on channel 9. It is the Edmundston station of TV Rogers, the French-language counterpart to Rogers TV, whose five stations are in Ottawa and in New Brunswick's francophone regions — Moncton, Bathurst, Edmundston and the Acadian Peninsula. Edmundston's position in the service is unique: unlike Moncton and Bathurst, where Rogers operates separate French and English community channels side by side, Edmundston has no English-language sister station. The French channel is the city's only Rogers community channel, a reflection of its audience — Edmundston is the most francophone city in New Brunswick, where French was the mother tongue of 90.1 per cent of residents in the 2021 census. The channel carries a mix of programming produced by Rogers staff and access programming made by members of the public, spanning public affairs, sports, entertainment, election coverage, telethons, municipal affairs, documentaries and specials, all of it in French.

History

Edmundston was there at the very beginning of community television in New Brunswick. In the early 1970s Fundy Cable, the province's cable operator, began setting up community channels in its systems, and the first two communities to receive them were Saint John and Edmundston. In the late 1990s Fundy united the province's local community channels into TVNB, a provincial programming network that provided two provincial feeds — one English and one French — of community programs produced around New Brunswick, with local inserts for content such as TV bingo, high school sports and city councils. Edmundston, overwhelmingly French-speaking, was served by the French feed. Shaw Cable acquired the New Brunswick cable licences from Fundy Cable in 1998, and in the Rogers–Shaw asset exchange of 2000 the province's systems passed to Rogers; the stations were rebranded to Rogers Television in February 2002.

TV Rogers as a French-language service traces its origins to 1968, the year community programming began on Rogers' Ottawa system, and it was known for many years as Télévision Rogers before the shorter name was adopted. In April 2008 the service was renamed Rogers TV in English and TV Rogers in French, and in 2016 the channels were relaunched with a new look. Through each change of owner and name, the Edmundston station remained what it had been since the Fundy years: the local French-language television service of the Madawaska. When the CRTC renewed Rogers' distribution licences in Broadcasting Decision CRTC 2018-265, it maintained the framework under which Rogers operates nine distinct community channels in New Brunswick — five in English and four in French — including the Edmundston French station.

Programming and Content

TV Rogers Edmundston's schedule is drawn from the French-language community programming produced across Rogers' New Brunswick system and shared among its four francophone stations — Edmundston, Moncton, Bathurst and the Acadian Peninsula — together with access productions from the Edmundston area itself. Documented successes of the New Brunswick French service include Acadieman, described as the world's first animated Acadian superhero, and 2 Bon'Heures, the region's only early-morning French-language studio talk show. The Université de Moncton's Shippagan campus produced Ton université, an eight-part weekly interview series hosted by Vanessa Haché and built around interviews with professors and service heads; the university's announcement listed its carriage on TV Rogers' French-language New Brunswick stations at cable 9 for Edmundston, Bathurst and Moncton and cable 10 for the Acadian Peninsula. Schedules published for the sister Bathurst francophone station in April 2026 show the shared French service carrying series such as Les verbomoteurs, a weekly magazine taking a Christian perspective on the week's political, religious and cultural news, and La famille LeBlanc, in which the LeBlanc family performs nineteenth-century airs rooted in Celtic and Acadian traditions. The wider TV Rogers slate visible on the network's site today includes provincial public affairs such as the 2026 New Brunswick State of the Province Address and NB Municipal Vote 2026, the Rogers tv Community News program, Atlantic Spotlight, the East Coast Music Awards gala, and French-language series carried on the francophone service such as Les TRIPeuses trotteuses, Être soi and Chouettes créations francophones. Municipal council coverage, live bingo, telethons, local sports and election programming — staples of the New Brunswick community channels since the TVNB era — round out the mix.

Audience and Reach

TV Rogers Edmundston is available only to subscribers of Rogers' cable service in the Edmundston area, on channel 9. Its audience is the francophone population of the city and the surrounding Madawaska region: Edmundston had a population of 16,437 in the 2021 census, with a metropolitan population of 21,154, and French was the mother tongue of 90.1 per cent of the city's residents in that census — the highest francophone proportion of any city in the province. The region's French-speaking residents, who call themselves Brayons and whose local folklore includes the semi-mythical Republic of Madawaska, form one of the most homogeneous French-language television audiences in Canada outside Quebec. For that audience, the channel is the only local television service broadcasting in French, alongside national French services. No ratings or subscriber figures for the Edmundston channel itself are published, and none are claimed here.

Digital Presence

The channel's digital home is its station page on the TV Rogers website, tvrogers.com/edmundston-fr, which presents the station in French — "Émissions – tv Rogers Edmundston (Français)" — with its show listings, what is on now, its program schedule, on-demand material and a local events section through which community groups can publicize Edmundston-area events ("Annoncez votre événement sur notre page d'événements locaux"). The page is live and maintained with the network's current provincial slate, including 2025 and 2026 programming entries. TV Rogers stations share the tvrogers.com platform, so Edmundston's French page sits alongside those of Moncton, Bathurst, the Acadian Peninsula and Ottawa.

Ownership and Organisation

The channel is owned and operated by Rogers Communications as part of TV Rogers, the French-language sister service to Rogers TV. Production is organized on a provincial basis in New Brunswick, where Rogers operates nine distinct community channels — five in English and four in French — with programming produced by Rogers staff and by community access producers and volunteers; some of it is shared across the four francophone stations and some is made locally in Edmundston. Directory listings for the service place TV Rogers' Edmundston premises on Court Street in the city. The channel's separate existence as a French-language service reflects the linguistic character of its region: it is financed as part of Rogers' community programming obligations in New Brunswick and regulated under the same licence framework the CRTC maintained in Broadcasting Decision CRTC 2018-265.

Contact and Availability

TV Rogers Edmundston can be found on Rogers cable channel 9 in the Edmundston area, and online through its French-language station page at tvrogers.com/edmundston-fr, where viewers can browse its shows and schedules and community groups can announce local events. Francophone residents and organizations interested in proposing programming deal with the channel through TV Rogers' community access process via the station page. The channel is not available through other television service providers, and it should not be confused with the English-language Rogers TV channels elsewhere in New Brunswick — Edmundston's community channel broadcasts in French only.