About Living

Living

Living is an Argentine magazine devoted to decoration, architecture and the lived experience of the home, published in Buenos Aires by Grupo La Nación. Listed in La Nación's magazine portfolio alongside titles such as Jardín and Lugares, Living built its identity around a simple and durable editorial promise: to enter real Argentine houses, show how they were conceived and furnished, and explain the decisions behind them in language that homeowners, renovators and design professionals could all use. In a country where the house — the casa, the PH, the country refuge, the small city apartment given new life — carries deep cultural weight, that promise gave the magazine a clear and lasting place in the lifestyle press.

Publisher and Place in the La Nación Portfolio

Living is published by Grupo La Nación, the Buenos Aires media group whose flagship is the newspaper La Nación, founded in 1870 and long associated with Argentine cultural and political life. Within the group's Revistas portfolio, Living occupies the home and architecture niche. Its sister titles map a coherent lifestyle territory: Jardín covers gardens and landscaping, Lugares covers travel, Brando addressed men's lifestyle, and OHLALÁ! addresses women's lifestyle. Living sits at the centre of the domestic side of that portfolio — the magazine of rooms, houses and the people who shape them.

Being part of a large newspaper group shaped the magazine's production values and distribution. Its features benefit from professional photography and from the group's ability to promote magazine content through the newspaper and its digital platforms, where Revista Living stories appear as a labelled section of La Nación's online lifestyle coverage.

Buenos Aires and the Argentine House

Living is based in Buenos Aires, the capital and primate city of Argentina, in the autonomous city formally known as CABA. That base matters to its content. Buenos Aires is a city of striking domestic architecture: French-influenced apartment buildings in Recoleta and Barrio Norte, the compact PH — propiedad horizontal — houses tucked behind street frontages in neighbourhoods such as Chacarita and Palermo, and modern renovations that must work within heritage fabric. Living's reporting moves constantly through this landscape.

At the same time, the magazine's Argentina is wider than the capital. Its house stories travel to the northern suburbs of Greater Buenos Aires, to Tigre and the Paraná Delta, to coastal developments such as Costa Esmeralda, and to country houses and weekend refuges across Buenos Aires Province. That geography reflects how its readership actually lives: a primary home in the city or suburbs, and, for some, a second home at the coast or in the countryside whose design raises different questions of light, material and landscape.

What the Magazine Publishes

The core of Living is the house visit. A typical feature opens the doors of a specific home, identifies its owners and, where relevant, its architect or decorator, and walks the reader through the project: the original state of the property, the brief, the works undertaken, the materials and furniture chosen, and the way the finished spaces are actually used. Reporting on the magazine's stories shows the range of that formula in practice — the home of an architect in Chacarita presented as a succession of personal and aesthetic decisions, a family PH near Parque Saavedra created by joining and renovating two ageing railway-style houses with a stated sustainable ethos, and a Recoleta apartment that combines home, office and showroom for its owner's decoration brand.

Around those central visits, Living publishes decoration guidance, coverage of furniture and objects, kitchen and bathroom ideas, small-space solutions and seasonal refreshes. The emphasis is visual and practical at once: photography carries the inspiration, while captions and text carry the sourcing and the reasoning — why a layout works, what a material costs to maintain, how a colour behaves in Argentine light.

Architecture as Storytelling

One of Living's distinguishing habits is to treat architecture as narrative rather than as spectacle. Its features dwell on process: the eight months, in one reported case, that turned two worn PH units into a single contemporary, sustainable home; the experience of a previous house informing the next one, as in a rustic-exterior, modern-interior house shaped by lessons its owners had already learned; the transformation of an old family house in Beccar after the children had left, rethought for a new stage of life. These are stories about decisions under real constraints — budgets, existing structures, family change — and they explain the magazine's durability with readers who are planning works of their own.

The magazine also gives space to the professionals behind the projects. Architects, interior designers and decorators appear as named protagonists, their choices explained and sometimes questioned, which makes Living a useful shop window for Argentine design practice as well as a consumer title.

The People in the Houses

Living's houses are inhabited, and its reporting keeps the inhabitants in frame. Owners explain what they kept, what they discarded and what a room means to them: an entrepreneur in Tigre credited with putting her neighbourhood on the decoration map through a market and a courtyard house; a cook showing a Scandinavian-style family PH; an architect-urbanist-designer whose Chacarita home doubles as a record of her travels and her own handmade objects. That human layer separates a decoration magazine from a catalogue. The furniture and finishes matter, but the editorial wager is that readers connect first with a life being lived in a place, and only then with the sofa.

Digital Presence

Like the rest of the La Nación group, Living's content lives strongly online. Revista Living stories are published within La Nación's digital platform under their own label, with photo galleries and video accompanying house visits — a format well suited to a visual magazine, because a renovation can be shown room by room and detail by detail in a way print pagination rarely allowed. Digital publication also extends the magazine's useful life: a house feature becomes a searchable reference for readers researching a style, a neighbourhood or a professional long after the issue has left the newsstand.

That digital archive, accumulated over years of house visits across Argentina, is itself one of the title's assets — a visual record of how Argentine domestic taste has evolved, from heavily styled interiors toward lighter, more sustainable and more personal homes.

Readers and Uses

Living addresses readers who are furnishing, renovating or building, and the professionals who serve them. For homeowners it functions as both inspiration and due diligence: real projects, with real constraints, photographed in real light. For architects and decorators, appearance in its pages is a credential, and real-estate listings in Argentina routinely cite publication in Revista Living as a mark of a property's design quality — a small but telling measure of the brand's standing in the market it covers. Few lifestyle titles achieve that kind of second life as a reference in property transactions.

The Title Among Argentine Decoration Media

Argentina has a long tradition of home magazines, from the historic El Hogar to Atlántida's Para Ti and its decoration offshoots. Living's contribution within that tradition is its journalistic, house-by-house method under a major newspaper group's umbrella: less a pattern book, more a chronicle of how Argentines actually build and inhabit. Its pairing with Jardín inside the same portfolio completes the domestic picture — one title for the interior, one for the garden — and its stories frequently cross that threshold, treating galleries, patios and gardens as rooms of the house rather than as scenery.

Current Status

Living remains part of Grupo La Nación's magazine portfolio, based in Buenos Aires, and its features continue to appear in print and through La Nación's digital channels, where new house visits, renovations and decoration stories are published under the Revista Living label. No closure of the title has been announced. For readers, it continues to do what its format has always done: open the door of an Argentine home, and explain — carefully, visually and in detail — how that home came to be the way it is.