About Bichos de Campo

Bichos de Campo

Bichos de Campo is an Argentine agri-food news portal run by specialist agricultural journalists, which published its first news in 2017 from Buenos Aires. It covers farming, livestock, agribusiness and food policy — the sector that generates Argentina's principal export earnings — and it extends beyond the web into a television programme on Canal Metro, broadcast on Saturdays, and a radio show on AM 570 Radio Argentina. Its television programme has won two Martín Fierro de Cable awards and prizes from CAPA, the Argentine circle of agricultural journalists, together with Banco Galicia. By its own reporting, the site recorded 37.7 million visits and 8.8 million unique users in 2024 — figures that place a specialist rural portal among Argentina's widely read digital media.

First news in 2017: specialists found a portal

Bichos de Campo published its first news in 2017, created not by a media conglomerate but by journalists who specialised in agricultural reporting. That origin is visible in its name — "bichos de campo", roughly "country critters" or "creatures of the countryside", is an affectionate, humorous self-description by people who work in and write about rural Argentina — and in its editorial voice, which combines technical knowledge of production with familiarity with the people of the sector: farmers, ranchers, agronomists, rural contractors, cooperative members and the small towns of the interior whose economies turn on agriculture. From Buenos Aires, where Argentina's agribusiness institutions, markets and policy-makers concentrate, it reports on a sector whose activity is spread across the Pampas and the provinces.

What Bichos de Campo covers

The portal's agenda is the agri-food chain from field to policy. It covers crop farming — soy, maize, wheat and the other grains and oilseeds that dominate Argentine exports — and livestock, including beef cattle, the emblematic product of Argentine agriculture, dairy, pork and poultry. It follows agribusiness: input suppliers, machinery, seed technology, exporters and meatpackers. And it covers food and agricultural policy, the arena in which the sector meets the state: export taxes and restrictions, exchange-rate arrangements for farm exports, sanitary rules, credit and the recurring political negotiation between governments and farm organisations. Human stories run through the coverage — the portal is known for telling the experiences of producers themselves, not only the statements of institutions.

A voice for producers

Argentine agricultural journalism divides, broadly, between the business press of the sector — markets, prices, technology — and general media that cover the countryside mainly in political conflicts, such as the historic confrontations over export taxes. Bichos de Campo's identity sits in a distinctive place: it reports markets and policy, but its signature is giving the floor to producers, especially small and medium farmers and regional economies whose perspectives are underrepresented in Buenos Aires media. Its storytelling — profiles of farming families, accounts of droughts, floods and bureaucratic struggles, reporting from the interior — treats the countryside as a society, not only an industry. That editorial stance explains both its name and its loyal audience within the sector.

Television on Canal Metro and radio on AM 570

Bichos de Campo is a multi-platform brand. Its television programme, broadcast on Canal Metro on Saturdays, takes the portal's journalism to a broadcast audience in the weekend slot when rural viewers traditionally watch agricultural programmes. Its radio show on AM 570 Radio Argentina extends the brand into the medium that remains central in rural Argentina, where radio accompanies work across long distances. The website, television and radio reinforce one another: interviews and reports circulate across platforms, and the broadcast presence builds the recognition that brings audiences to the site. For a digital-native outlet founded in 2017, building backwards into television and radio is a notable strategy — it treats legacy platforms as distribution for digital journalism rather than as rivals to it.

Awards: Martín Fierro de Cable and CAPA–Banco Galicia

The quality of that broadcast work has been formally recognised. According to the outlet's own institutional reporting, its television programme has won two Martín Fierro de Cable awards — the cable television division of Argentina's principal broadcasting awards, presented by APTRA, the association of television and radio journalists — as well as prizes from CAPA (Círculo Argentino de Periodistas Agropecuarios, the Argentine circle of agricultural journalists) together with Banco Galicia, which honour excellence in agricultural journalism. Awards of this kind matter for a specialist outlet: the Martín Fierro recognises it within the television industry generally, while the CAPA prizes recognise it within its own professional community of rural journalists.

Audience: the 2024 figures

In its own 2024 audience report, Bichos de Campo stated that the site recorded 37.7 million visits and 8.8 million unique users during 2024. Those are the outlet's self-reported figures and are presented here as such, but even read cautiously they indicate the scale a specialist portal can reach in Argentina: agriculture is not a niche interest in a country where the sector anchors the economy, and a well-positioned rural title speaks simultaneously to producers, the agribusiness trade, policy circles and a general public interested in food and the countryside. The figures also complete the picture of the brand's reach across web, television and radio.

Bichos de Campo in Argentina's agricultural media

Argentina has a deep tradition of agricultural media: rural supplements of the great newspapers, specialised magazines, radio programmes for the countryside and, more recently, a family of digital portals. Bichos de Campo belongs to the digital generation of that tradition, but with an editorial personality — producer-centred, narrative, occasionally irreverent — that distinguishes it from market-data services and institutional publications. It competes and coexists with other agri-food portals in a media ecosystem where the sector's weight justifies several strong titles. Its award-winning television presence gives it a cross-platform profile few purely digital competitors match.

The sector it reports on

To understand Bichos de Campo's significance, it helps to understand its subject. Agriculture and agribusiness are the foundation of Argentina's export economy and of employment across the interior; decisions about export taxes, exchange rates and sanitary policy taken in Buenos Aires are felt immediately in hundreds of rural towns. A specialised press that reports those decisions, explains technology and markets, and records the lives of the people who produce the country's food and exports is therefore part of the sector's infrastructure. Bichos de Campo, founded by the specialist journalists who know that world from inside, performs that function for a mass digital audience.

Why Bichos de Campo matters

Bichos de Campo matters because it shows how far specialist journalism founded by its own practitioners can go. Started in 2017 by agricultural journalists, it built a portal with tens of millions of annual visits by its own account, extended into award-winning television on Canal Metro and radio on AM 570 Radio Argentina, and won two Martín Fierro de Cable awards and CAPA–Banco Galicia prizes. Its producer-centred voice gives Argentina's farming interior a presence in national media that general outlets rarely provide. It is listed here as one of the country's leading agri-food news outlets and a model of the multi-platform specialist brand.

A note on sources and figures

The specific facts in this profile — the first news published in 2017, the television programme on Canal Metro and radio programme on AM 570 Radio Argentina, the two Martín Fierro de Cable awards and CAPA–Banco Galicia prizes, and the 2024 audience figures of 37.7 million visits and 8.8 million unique users — are drawn from the outlet's own institutional pages and audience reporting, and are attributed as such in the text. Bichos de Campo does not publish independently audited audience data, so its self-reported figures should be read as the outlet's own account of its reach. Even with that caution, the combination of a documented broadcast presence, recognised industry awards and a specialist newsroom founded by agricultural journalists establishes the outlet's standing in Argentine agri-food media independently of any single statistic.