About Jiemodui

Jiemodui

Jiemodui, published at jiemodui.com and known internationally through its English-language arm JMDedu at en.jmdedu.com, is a Beijing education-industry news and media company founded in 2013. It covers China's education-technology sector — its startups, investors, listed companies and regulators — as a business-to-business trade publication, and it describes itself as the number one business blog and database for edtech startup and investment information in China. Around its reporting it has built research products, a data service and the GET Summit, which it bills as the largest international edtech gathering in China. Jiemodui's moment of widest importance came in 2021, when the "double reduction" policy abruptly reshaped Chinese private education and the trade press that had chronicled the industry's boom became a primary source for understanding its contraction.

Founding and mission

Jiemodui was founded in 2013 in Beijing — company profiles place it in the city's Shijingshan and Haidian districts over its history — by founder Mei Chujiu, who serves as its chief executive and is the public voice of the company at its own events. The stated mission of JMDedu, its English-facing brand, is to support the ecosystem of education technology in China and globally and to drive the advancement of education. Its self-description is precise about the audience: not parents or students, but the industry itself — entrepreneurs, investors, startups, educators, business decision-makers and policy decision-makers. It also presents itself as an entry point for outsiders, calling itself "your best entry into the China education market" in its summit materials, and it has been an investor in EdSurge, the US education-technology news organisation, a connection that underlines its positioning as part of an international edtech media network rather than a purely domestic Chinese outlet.

News and editorial coverage

The core product is journalism about the business of education. Jiemodui publishes Chinese edtech, tutoring-policy and education-company reporting: funding rounds and company strategy, product launches and closures, executive moves and, above all, regulation, because in Chinese education the state is the industry's decisive actor. Its English site, JMDedu, republishes and adapts that coverage for international readers — investors, researchers and education companies trying to understand the Chinese market — and its articles carry the tag- and topic-based organisation typical of a trade title, letting readers follow sub-sectors such as international schools or after-school education. University course blogs reviewing the site have noted the same structure from a reader's perspective: an articles section organised by selectable topic tags, and the company positioned as informing and connecting business professionals through reports, events and information services.

Data, research and the annual report

Alongside news, Jiemodui sells knowledge about the market it covers. Its data section provides researched analysis of segments of Chinese education — the international school market and the after-school market among the examples cited in reviews of the site — and it publishes an annual China EdTech Report summarising the industry and its fundraising deals. That research function is visible in its current output: in October 2026 Jiemodui published a survey of small education entrepreneurs, inviting more than 300 founders from its community and collecting 78 valid responses, and setting their answers against official data — including Peking University household-survey findings that participation in academic tutoring among primary and secondary students fell from 38.1% to 20.1% between 2017 and 2025, and Ministry of Education figures showing offline academic tutoring institutions for compulsory education cut from 124,000 to 9,728. A trade publication that surveys its own reader community and publishes the results as market research is doing something closer to an industry institute than a newspaper, and that dual role is central to Jiemodui's identity.

The GET Summit

Jiemodui's best-known property is GET — the Global Education Technology Summit and Expo — operated by JMDedu under the GETChina banner to connect China with the rest of the world. The 2017 edition, held from 13 to 16 November 2017 at the Beijing International Convention Center, was presented as the largest and most international edtech gathering in China, with exhibitors and partners spanning Chinese and international education companies and investors. The summit model extends the newsroom's network into a physical marketplace: the same founders, investors and officials who read Jiemodui's coverage appear as speakers and exhibitors. In 2020 the company took the format on the road with a two-month national tour of seminars in major cities — including events in Taiyuan and Xi'an in August and September 2020 — investigating local education markets ahead of GET2020, and the tour continued into the GET2021 cycle, with an industry seminar in Shanghai in April 2021 on online education in the digital economy.

Covering the double reduction turning point

The defining event of Jiemodui's beat arrived on 24 July 2021, when the General Offices of the Communist Party Central Committee and the State Council issued the "double reduction" opinions, aimed at reducing students' homework burden and the burden of off-campus training. Existing subject-based tutoring institutions for compulsory education were required to register as non-profit, new licences were stopped, tutoring on weekends, holidays and vacations was barred, and listed companies were cut off from the sector's capital; the share prices of New Oriental, TAL Education and Gaotu collapsed, and by the end of 2021 offline subject-based tutoring institutions had been cut by over 92%, according to the Ministry of Education. For Jiemodui this was both the biggest story in its history and an existential test: the industry it existed to cover — venture-funded, growth-driven K-12 edtech — was being dismantled by policy. Its founder's public remarks from the period capture the adjustment: at a 2021 Shanghai seminar Mei Chujiu argued that the market's fundamentals had changed and demand was diversifying, and at a 2020 seminar she had already described bankruptcies, layoffs and business transformations as common across the sector. The outlet's later work, such as its 2026 founders' survey recording sector financing at six-year lows, documents the smaller, chastened industry that emerged.

Audience and business model

Jiemodui's model follows from its audience. Because its readers are professionals, the company monetises attention differently from a consumer news site: through events such as GET, through data and research products, and through its role as a connector — its materials emphasise that its network spans the education industry in China and globally. Its English-language operation, GETChina Insights, extends that network internationally, presenting JMDedu as the leading B2B industry media company in Chinese education for a global readership. The trade-press model also explains its longevity: founded in 2013, before China's edtech investment boom peaked, it covered the boom, chronicled the 2021 policy reversal in detail, and continues publishing into the industry's AI-focused reinvention, with its recent survey work showing founders pivoting to artificial-intelligence products even amid weak financing.

English-language outreach through GETChina

Jiemodui is unusual among Chinese trade publications for maintaining a deliberate English-language operation. Through en.jmdedu.com and its GETChina Insights channel, it repackages Chinese education-industry news, summit material and research for international readers, presenting itself explicitly as the entry point through which global investors, companies and researchers can understand the Chinese education market. Its GET summit materials were likewise produced bilingually, with international education companies and investment funds appearing alongside Chinese firms. That outward-facing layer reflects the structure of the industry it covers: for a decade, Chinese edtech was financed substantially by global capital and studied by education organisations worldwide, and a Beijing trade title that could explain the market in English occupied a bridging position that purely domestic competitors did not attempt.

Place in Chinese education media

Based in Beijing and published at jiemodui.com, with its English edition at en.jmdedu.com, Jiemodui occupies a specific and durable niche: it is the trade record of the world's largest education-technology market. General Chinese media cover education as policy and social news; Jiemodui covers it as an industry — who is funded, who is hiring, what the rules now allow, and what founders actually think, measured through its own surveys. That made it a primary source during the double reduction changes of 2021, when understanding what was happening required exactly the company-level and policy-level reporting it specialises in, and it remains the reference outlet for anyone — investor, researcher or competitor — trying to follow Chinese education as a business.