About Alles Auto

Alles Auto

Alles Auto is an Austrian car magazine published monthly in Vienna, listed in the monthly nationwide section of the Austrian magazine list alongside the older Autorevue. Its name, which translates plainly as Everything Car, states its proposition: a complete, practical car magazine for Austrian buyers and enthusiasts, built around tests, comparisons, new-model coverage and buying guidance rather than around lifestyle motoring alone. Its own current presentation, through allesauto.at, shows a magazine deeply engaged with the defining question of the present car market, whether to choose electric, hybrid or combustion power, and it supports that coverage with a comprehensive model catalogue of data and prices, used-car advice, care and technology features. Independent reference documentation for Alles Auto is limited: it has a secure place in the Austrian magazine list, and its current issues can be inspected through its own site, but no detailed founding history or audited circulation history was located in reference sources during research. This profile therefore builds on what its current published output verifiably shows, places it in the documented structure of the Austrian car-magazine market, and states openly what is not known.

Position in the Austrian car-magazine market

Austria sustains a small but durable specialist car press. The historic benchmark is Autorevue, published since the end of 1964, known for literary, emotional car journalism, long reports and motorsport. Alongside it sits the ÖAMTC's auto touring, a membership magazine with an enormous distribution that includes car and motorcycle tests and consumer testing among much broader mobility content. Alles Auto occupies a third position in that ecology: a commercially published monthly whose core promise is test-based buying guidance for the ordinary, if engaged, car buyer. The Austrian magazine list groups Alles Auto and Autorevue together as monthly nationwide car titles, and directory research describes Alles Auto as a companion and competitor title to Autorevue in the Austrian market. That description is apt. Where Autorevue's reputation rests on voice and heritage, Alles Auto's rests on comprehensiveness: head-to-head comparisons, single tests across every segment from city cars to large sport-utility vehicles, a catalogue section listing models, data and prices, and service material for owners and used-car buyers. In a market of Austria's size, two distinct monthly car magazines can coexist precisely because they sell different pleasures, judgement and data in one case, storytelling in the other.

What current issues show about the magazine

The most reliable evidence for what Alles Auto is comes from its own current issues, which its website presents in detail. A recent October issue, as described by the publisher, is led by a direct comparison between two large Volkswagen models, the electric ID.7 and the Passat, asking which concept is the better choice at the end of the comparison on comfort, space, consumption and everyday usability. Around that lead test, the same issue promises a large Alles Auto catalogue covering the new-car market from small cars and compact models through estates, city and compact sport-utility vehicles, vans, large sport-utility vehicles, coupés, cabriolets and the luxury class, with models, data and prices. New-model coverage in that issue spans forthcoming electric and combustion cars from volume and premium brands, and the test programme ranges across small electric cars, family sport-utility vehicles, sports models and exclusive cars, including classic-car features on historic models. Used-car guidance, exemplified by advice on what to watch for when buying a particular used compact car, together with car-care, technology and market-figures material, completes the issue. That table of contents, published by the magazine itself, is a fair map of its editorial formula.

Testing as the editorial core

Testing is the centre of gravity of Alles Auto. Its published output distinguishes several test forms. Comparison tests place direct rivals against each other and score them, increasingly across powertrain philosophies, as when an electric model and a plug-in hybrid version of a comparable car are compared point by point. Single tests examine one new model in depth, from affordable city cars to performance sport-utility vehicles and luxury cars. Driving reports cover first encounters with newly presented models, and preview reporting looks ahead to cars not yet on sale. The magazine is explicit, in its own editorial framing, that a points result in a comparison need not be binding for every reader, especially on the sensitive electric-versus-combustion question, which is a mature acknowledgement that buyers weight range, charging, price and use patterns differently. For a directory profile, the important verified point is methodological: Alles Auto presents itself as a measurement and judgement title, whose authority comes from driving and comparing the cars it writes about, not merely from reproducing manufacturers' presentations, and its readers buy it in large part for those verdicts.

The electric transition as a defining theme

No theme dominates current Alles Auto coverage more than electrification. Its own editorial for a recent December issue observes that an entire foreword could be filled every month with electromobility, because the contest between power sources has run for years and will continue. That issue's comparison again pits a plug-in hybrid estate against its fully electric counterpart, its driving reports are led by new electric models including an entry-level electric car priced from around twenty-five thousand euros, a new seven-seat model and a coupé-like family sport-utility vehicle, and its single tests are heavily electric, extending even to steering technology in the form of a steer-by-wire system. At the same time, the magazine continues to test and celebrate combustion and classic cars, from turbocharged sports cars to historic coupés. This dual commitment reflects its readership: Austrian buyers who must decide today between mature combustion models, hybrids and rapidly improving electric cars, and who need like-for-like comparisons more than manifestos. Alles Auto's current identity is therefore inseparable from the transition it documents, and its comparisons function as a consumer guide through that transition.

The catalogue and data service

A distinctive component of Alles Auto, highlighted by the publisher in its issue descriptions, is its large catalogue of the new-car market, presenting models, technical data and prices across all major segments. In the pre-internet magazine era, such catalogues were a primary reason to buy a car monthly, and their survival in print form signals a readership that values a curated, comparable, offline overview over fragmented online listings. The catalogue also gives the magazine a reference function beyond its test verdicts: a reader can establish what is on sale in Austria, in which segment, at what price, from a single source. Combined with market-figures reporting and used-car buying advice, including model-specific weakness guidance, the data service makes Alles Auto a practical tool across the whole ownership cycle, from shortlisting a new car, through understanding running technology and care, to replacing the car with a used one. That breadth justifies the comprehensiveness implied by its title, and distinguishes it from narrower enthusiast titles that concentrate only on new performance cars.

Consumer and ownership coverage

Beyond tests of new cars, Alles Auto's own site shows sustained consumer coverage of ownership questions. A prominent example is its reporting of the ÖAMTC winter tyre test conducted with European partner clubs, in which sixteen models in each of two common sizes were assessed and only a minority achieved a good overall rating, with particular weaknesses in the wet. By carrying and explaining such test results, the magazine connects its readers to the wider European consumer-testing system in which Austrian motorists participate through their club. Car care, technology explainers and current market numbers appear as regular elements in its issue contents. This service layer matters editorially because most readers spend far more time owning a car than choosing one, and a monthly that only previewed new models would abandon them between purchases. It also matters commercially, because ownership content broadens the advertiser base beyond car manufacturers to tyres, accessories, care products and services. The verified evidence for this strand is the magazine's own published articles and issue summaries, which are the appropriate primary source for a title with little independent reference coverage.

Classics and enthusiasm alongside utility

Alles Auto is not purely utilitarian. Its issue descriptions regularly reserve space for dream cars old and new, exclusive first drives of luxury convertibles and turbocharged sports cars, and retrospective features on characterful classics such as historic Swedish and French coupés. That material serves the enthusiast reader who may buy the magazine as much for pleasure as for guidance, and it keeps the title in conversation with the wider car culture that Autorevue has long cultivated in Austria. The balance is characteristic of successful general car monthlies in small markets: they cannot afford to be only a buyers' guide or only a fanzine, because the audience for either alone is too small, so they combine rigorous comparison testing, market data, ownership service and aspirational features in a single issue. Judged by its own published contents, Alles Auto follows exactly that model, and its monthly frequency suits it, allowing time for full tests and catalogue updates while remaining current enough to cover new launches.

Frequency, base and publishing facts

The firm publishing facts for Alles Auto are few and should be stated precisely. It is published monthly in Vienna and is listed among Austria's monthly nationwide magazines. Its web presence is at allesauto.at, where current issues are presented, tests and news are published, and readers can follow its coverage between print issues. Directory research for this rollout did not locate, in independent reference sources, a verified founding year, founder, named editor-in-chief, owning publishing house beyond its Vienna base, or an audited circulation series, and this profile does not supply any of those details by guesswork. In particular, no circulation figure is stated here, because Austrian circulation-audit listings consulted in research for neighbouring titles did not yield a verified figure for Alles Auto that could be quoted with confidence. That restraint reflects the state of the public record, not the size or seriousness of the magazine, whose current issues demonstrate a full professional production. Users who require corporate or advertising data should obtain the publisher's current media data directly.

Digital presence

The allesauto.at website functions as the magazine's daily arm. It presents the current print issue, publishes test and news articles online, and carries consumer stories such as tyre-test reporting in full. Issue presentation pages summarise the print contents in detail, which makes the website a useful public record of the magazine's editorial range even for non-subscribers. Like most specialist monthlies, Alles Auto must balance giving enough online to remain discoverable against preserving the full tests and catalogue that give the print issue its value. Its site resolves that balance by using detailed issue previews and selected articles as the shop window. For the purposes of this directory, the website is also the best verification source for the magazine's continuing activity and current editorial priorities, and it confirms that the title remains an active monthly participant in the Austrian car market rather than a legacy listing.

What is not documented

The limits of this profile should be explicit. The early history of Alles Auto, including its founding circumstances and any previous publishers, formats or title changes, is not documented in the reference sources consulted. Its circulation and readership have not been verified here. Its staffing is known publicly mainly through bylines and editorial commentary in its own output, such as analytical contributions appearing under individual authors' names in its issues, and no complete masthead is reproduced here because none was verified from an authoritative reference source. None of this prevents a confident description of what the magazine is and does today, which its own published issues establish clearly. It does mean that historical or commercial claims beyond that description should be treated as unverified until supported by the publisher's records or Austrian trade sources, and this profile has avoided making them.

Why Alles Auto matters

Alles Auto matters because it performs, for Austrian car buyers, the unglamorous but essential work of comparison. In a market where a family may keep a car for many years, where powertrain choice has become genuinely complicated, and where prices and model ranges change constantly, a monthly magazine that tests rivals head to head, catalogues the market with data and prices, advises on used purchases and explains ownership costs and safety tests has a clear civic and consumer value. Its coexistence with Autorevue shows that Austrian motoring journalism supports both a literary tradition and a data-led, test-led tradition. Published monthly in Vienna, active online, and focused above all on helping readers choose and run the right car, Alles Auto earns its place in a complete directory of Austrian magazines on the strength of the work its current issues demonstrably do.