About Auto Räder Reifen Gummibereifung

Auto Räder Reifen Gummibereifung

AutoRäderReifen – Gummibereifung is the monthly German-language trade journal for the tire, wheel and accessories industry, published by the Schlütersche Verlagsgesellschaft since March 2017. Founded in 1924 as Die Gummi-Bereifung and now in its second century of publication, it describes itself as Europe's leading specialist journal for the tire industry — the "Reifenzeitung" that accompanies tire specialist dealers, wholesalers, the tire industry, car dealers and workshops with background knowledge on product innovations, trends, technologies and legal regulations. Its program covers the entire range of tire types — for passenger cars, trucks, buses, construction machinery, commercial vehicles and motorcycles, plus motorsport — and extends to rims, tuning and accessories, tire-pressure monitoring systems (RDKS/TPMS), IT solutions and e-commerce, retreading, disposal and car service. With its March and September passenger-car tire-profile supplements and the October truck-tire supplement, it is the tire trade's reference medium through the seasonal changeover business.

Overview

The tire business is one of the automotive aftermarket's most specialized trades: the seasonal changeover rhythm (winter tires, summer tires, all-season), the regulatory framework (the EU tire label, the winter-tire requirements, the TPMS mandates), the technology shifts (run-flats, all-season growth, EV-specific tires, sustainability and retreading), and the brutal price competition between the premium manufacturers, the mid-range brands and the Asian importers. AutoRäderReifen – Gummibereifung serves this trade with a monthly program built around utility: the comparative tests of summer, winter and all-season tire profiles that dealers consult before ordering; the market analyses from the international tire trade; the technical knowledge on tires, rims, accessories, TPMS and workshop trends; and the digital impulses for success in tire retail, industry and car service.

The journal's concept is the "nutzenorientierte Angebot" — the use-oriented offer around the "black gold": every article must help the tire dealer, the wholesaler or the workshop owner compete. The coverage follows the tire year: the spring and autumn changeover seasons with their profile supplements (the March and September issues carrying the passenger-car tire-profile overviews, the October issue the truck-tire supplement), the winter-tire test season, the trade-fair coverage (from the Reifen shows to the Automechanika), and the year-round industry news — manufacturer strategies, dealer-group developments, and the international market changes the editors analyze as competent conversation partners. About seven percent of the distributed circulation goes abroad, reflecting the journal's reach into the neighboring tire markets.

History

The journal's history begins in 1924, when the first issue of Die Gummi-Bereifung appeared at the E. Gundlach Aktiengesellschaft in Bielefeld — the publishing house that would carry the title through most of its first century. The founding belonged to the motorization age: the 1920s saw the tire industry's formative innovations (Michelin's balloon tires, Continental's directional profiles, the first winter-tire developments), and the journal documented them from the start. The Second World War interrupted publication — the title was not produced from 1939 to 1948 — and the postwar decades brought the radial-tire revolution, the steel-belt patents, the winter-tire's rise and the tire industry's globalization, all covered in the journal's pages.

The Bielefeld era under the Gundlach Gruppe built the title into the tire trade's institution: the monthly that the industry's decision-makers and the specialist dealers read, the supplements that structured the seasonal business, the critical editorial voice that held manufacturers and dealers alike to account. In March 2017 came the ownership change: the Schlütersche Verlagsgesellschaft of Hanover acquired the title from the Bielefeld publisher, with Schlütersche managing director Lutz Bandte citing the optimal complement to the existing automotive portfolio and the broader offering for advertising customers, and Gundlach's Nico Martin welcoming the new opportunities for the title and its team. Editor Olaf Tewes led the transition; Gerhard Maier is identified as the current editor-in-chief. The 2024 volume marked the centenary — the 100th Jahrgang — making the journal one of the oldest continuously published automotive trade titles in Europe.

Coverage and Content

Each month's issue follows the tire industry's agenda. The product coverage spans the full tire range: passenger-car tires (summer, winter, all-season), truck and bus tires, construction-machinery and commercial-vehicle tires, motorcycle tires, and the motorsport tires — with the comparative profile tests that are the journal's signature service for the trade. The technology coverage addresses the innovations shaping the business: EV-specific tires, the sustainability agenda (retreading, disposal, the circular economy), TPMS/RDKS systems, and the IT solutions and e-commerce tools transforming tire retail.

The market coverage analyzes the industry's structure: the manufacturer strategies (from the premium leaders to the Asian challengers), the dealer-group and wholesaler developments, the international market changes, and the regulatory framework — the EU tire label, the winter-tire rules, the disposal regulations. The accessories and service coverage extends to rims, tuning, and the workshop business: the Kfz-Service topics that make the tire dealer a full-service provider. The seasonal supplements — the March and September passenger-car profile overviews ahead of the changeover seasons, the October truck-tire supplement — are the trade's planning documents. The fair coverage and the industry interviews complete the program: the journal as the tire industry's communication platform, where manufacturers, dealers and workshops meet in print.

Organization and Ownership

AutoRäderReifen – Gummibereifung is published by the Schlütersche Verlagsgesellschaft mbH & Co. KG (Schlütersche Fachmedien GmbH) of Hanover, which acquired the title from Bielefeld's Gundlach Gruppe effective 1 March 2017. The Schlütersche — the Hanover-based specialist media group with its automotive and technical portfolios — integrated the title into its Kfz division, broadening the offering for the automotive advertising customers. The editorial team, led by editor-in-chief Gerhard Maier (succeeding Olaf Tewes), is described as engaged, qualified and critical — the journalistic independence that has sustained the title's authority through a century of manufacturer advertising.

Commercially, the journal follows the B2B trade-press model: subscriptions from the tire trade's companies (the combination subscription print+digital at 138 euros domestic, 162 abroad, with the digital impulses for the trade), advertising from the tire manufacturers, the rim and accessory suppliers, the workshop-equipment vendors and the IT providers whose customers read the journal, and the supplement business. The audience — tire specialist dealers, wholesalers, the tire industry, car dealers and workshops, with the decision-makers and executives as the core — is the tire market's concentrated professional readership. The ISSN 0017-5609 identifies the title in the journal databases, where its century-long run documents the tire industry's history.

Digital Presence

The journal's digital home is gummibereifung.de, carrying the industry news flow, the issue presentations, the subscription services (including the combination subscription with three free issues), and the archival features — such as the timeline of the air-filled rubber tire from Fritz Hofmann's synthetic rubber to the present, which doubles as the journal's own centenary documentation. The website's news sections deliver the continuous coverage the tire market's pace demands: the manufacturer announcements, the dealer developments, and the regulatory updates between the monthly issues.

The digital strategy follows the trade-press logic: the print monthly with its profile supplements for the curated, planning-relevant reading; the website for the news flow and the subscription shop; and the combination subscription (print + digital) that serves the dealers' multi-channel reading. The citation-friendly article pages — with their explicit quotation guidance for website citation — reflect the journal's role as the industry's citable record. After a century — from the 1924 Die Gummi-Bereifung through the war interruption, the Bielefeld decades and the Schlütersche era — AutoRäderReifen – Gummibereifung remains what it set out to be: the tire trade's monthly, the "Reifenzeitung" for the dealers, wholesalers and workshops who sell the black gold, in print and online, season after season.