Beebom

About Beebom

Beebom is a New Delhi-based consumer technology news and reviews platform that covers smartphones, gadgets, apps and everyday tech for an Indian audience. It publishes news, hands-on reviews, comparisons, how-to guides and explainers through its website, mobile app and video channels, and it has grown into one of India's best-known independent tech media brands. Founded in 2011 as a small WordPress blog called thetecnica by college roommates Kapil Jindal and Devinder Maheshwari, the site rebranded as Beebom in 2013 and expanded steadily across text, YouTube and Instagram. The company says it reaches more than 100 million users a month across its website, app and social media platforms, and its founders have been featured twice on Forbes India's Top 100 Digital Stars list. The official website is beebom.com.

Founding and the thetecnica years

Beebom's story begins in 2011 in the dorm room of two engineering students. Kapil Jindal and Devinder Maheshwari were college roommates who shared an enthusiasm for technology and blogging. As Maheshwari has recounted in interviews, the idea took shape in January 2011, during their second year of college, when the flat got an internet connection and Jindal asked him what a blog was. The next day Jindal said he had created a technology blog and proposed building a full-fledged site updating readers on the latest happenings in tech. With no prior experience of building websites, the two taught themselves and launched the blog from scratch in 68 days, writing "thetecnica HQ" on their dorm room door. The site went live on 19 August 2011 as thetecnica.com, focused initially on how-to guides and tips for using software and hardware products. Like many startups, the blog went through ups and downs; after the founders graduated and took jobs they were not happy with, thetecnica folded for a while before being revived. That dormant spell, and the founders' decision to commit to it full-time, set the stage for the brand's reinvention.

The rebrand to Beebom

In 2013 Kapil Jindal and Devinder Maheshwari decided to give the project their full commitment. They moved from Ahmedabad to Delhi and rebranded thetecnica as Beebom, giving the site a sharper identity and a broader editorial mandate beyond how-to guides to cover the wider technology landscape. At the time the new venture lacked a visual identity, and a flatmate designed a simple black-and-white logo that became Beebom's mark for the next decade. The rebrand coincided with the Indian smartphone market's explosive growth, when affordable Android phones were reaching tens of millions of first-time internet users and demand for practical, jargon-free buying advice was surging. Beebom positioned itself as the friendly explainer of consumer tech, writing for everyday users rather than enthusiasts, and its SEO-friendly guides and tutorials began drawing a large audience of readers looking for help with phones, apps and software.

Content and coverage

Beebom's editorial scope spans the full range of consumer technology. The site publishes breaking tech news, in-depth product reviews, side-by-side comparisons, how-to guides, explainers, tips and tricks for smartphones and apps, and coverage of software platforms including Android, iOS, Windows and popular apps and services. Its guides on hidden smartphone features, app recommendations and troubleshooting have been a signature format since the thetecnica days. Over the years the company widened its lens to adjacent categories including gaming, entertainment and lifestyle technology, reflecting how its young audience consumes tech as part of daily life rather than as a standalone hobby. The emphasis remains on accessible, practical journalism: helping readers understand what a device or update means for them and make better buying decisions, rather than speaking only to an insider audience.

Video strategy: YouTube and Instagram

Beebom launched its YouTube channel in 2016 and released a mobile app in 2015, marking its move from a blog into a multi-platform media company. The YouTube channel covers the same territory as the site — smartphone reviews, tech news, explainers, comparisons and videos on devices such as Android phones, iPhones, Macs and cameras — in a direct, conversational style aimed at young Indian viewers. On Instagram the company built one of the largest tech video audiences in India; by 2022 it had added almost one million new Instagram followers in six months and was targeting 50 to 60 million video views a month on the platform. That short-form video engine turned Beebom from a website with a video channel into a creator-led media brand, and the founders' appearances on Forbes India's Digital Stars list in 2022 (rank 9) and 2023 (rank 16) reflected that hybrid identity: part publisher, part creator collective.

Audience and editorial voice

Beebom describes its mission as simplifying technology for ordinary users, with a particular focus on "everyday tech" — the devices, apps and services its readers actually use. Its target audience is the young, mobile-first Indian consumer: students, first-time smartphone buyers and professionals looking for trustworthy guidance amid a flood of marketing claims. The site's tone is informal and relatable, using plain language and step-by-step formats rather than dense technical writing. That positioning has shaped its review philosophy too: reviews are oriented around the buyer's practical questions — performance, battery life, camera quality, value for money — rather than spec-sheet abstraction. The company has built an in-house team of writers and video producers in Delhi to produce this content at scale, and reader interaction through comments, polls and social media has been central to how it calibrates coverage.

Recognition: Forbes India Digital Stars

Beebom's founders earned national recognition when they were named to Forbes India's Top 100 Digital Stars list in 2022 at rank 9 and again in 2023 at rank 16 in the tech creator category. Forbes described Beebom as a platform providing information on hacks, unknown features of smartphones, resources on software and digital tips through its website, app and videos on Instagram and YouTube, helping people make better decisions. The 2023 listing noted that the company, founded in 2011 as thetecnica in its founders' dorm, had been revived after a hiatus as a consumer technology portal and claimed to reach more than 100 million users a month across all platforms. The repeated appearances on the list marked Beebom's arrival as one of the most influential independent digital media companies in India's technology space, competing for attention with both legacy tech publications and global YouTube-first creators.

Beebom 2.0: the 2023 rebrand

In 2023 Beebom unveiled "Beebom 2.0", a new identity that replaced the black-and-white logo its flatmate had designed a decade earlier with a vibrant, colourful design, alongside a redesigned website. Announcing the change on its own site, the company said the new identity was meant to reflect everything it stood for — being bold, creative and high-spirited — and to represent its evolution as a creator brand without abandoning its core values. The rebrand followed the company's expansion into new content categories such as gaming and entertainment and recognised the changed online landscape, in which short-form video and creator personalities drive discovery. The overhaul signalled Beebom's intent to be seen not just as a tech blog grown large, but as a modern media company built around creators, video and community.

Business and revenue model

Beebom operates as a private, founder-led media company. Kapil Jindal serves as chief executive and co-founder, while Devinder Maheshwari has served as chief business officer, handling the commercial side of the business. Like most independent digital publishers, its revenue comes from a mix of display and video advertising, branded content partnerships with technology companies, affiliate-style commerce content and platform monetisation on YouTube and Instagram. The company has reported partnerships and collaborations with major consumer brands as part of its branded content business. Beebom has grown without the backing of a large media conglomerate, which has let it keep an independent editorial voice while competing against both legacy tech media and well-funded creator networks. Its New Delhi base puts it close to both the technology industry's Indian marketing operations and the country's largest pool of digital media talent.

Social responsibility and culture

Alongside its consumer tech coverage, Beebom has positioned itself as a socially conscious company. It has run campaigns to raise awareness about environmental issues and has donated to charities and non-profit organisations. The company's internal culture, as described in its own writing, draws on its startup origins: a small team of tech enthusiasts who built the business from a dorm room into a national brand. That origin story — two students, 68 days, a hand-drawn sign on a dorm door — remains central to how Beebom presents itself to its audience, reinforcing the idea that it understands its readers because its founders were once exactly the kind of curious, budget-conscious users the site now serves.

Role in Indian tech media

Beebom's rise tracks the transformation of Indian technology media itself. When it began in 2011, Indian tech journalism was dominated by print magazines and a handful of blogs; by the 2020s, the audience had moved to smartphones, YouTube and Instagram, and Beebom was built natively for that world. It competes with established outlets such as Gadgets360, Digit and 91mobiles as well as a crowded field of independent YouTube reviewers, and it has held its ground by combining the depth of a publication with the personality of a creator channel. For millions of Indian consumers, Beebom is the first stop when researching a phone purchase or troubleshooting a device — a testament to how far two roommates with a WordPress blog and 68 days of hustle were able to take a simple idea: making technology understandable to everyone.