About Bijie News Net

Bijie News Net

Bijie News Net is the official online news portal of Bijie, in Guizhou, China. Produced by the local converged media centre, it publishes government, economy, society, livelihood and culture news in Chinese for the city and its subordinate counties and districts, carrying the reporting of the local newspaper alongside online-first coverage, short-video news and government service information.

Serving Bijie and its region

Bijie News Net is the official online news portal serving the northwestern Guizhou city of Bijie. It is produced by the local converged media centre - the merged municipal newspaper, radio and television operation for the area - and publishes local government, economy, society, livelihood and culture news in Chinese for residents of the city and its subordinate counties and districts. As the area's dedicated local news website, it is the digital front door of the local media group: the place where official announcements, breaking local stories and service information appear first, and where the reporting of the area's journalists is gathered in one continuously updated stream. For readers inside the area it functions as a daily civic bulletin; for former residents, workers, students and businesspeople following their home area from elsewhere in China, it is often the most direct way of keeping in touch with events at home.

The place it reports on

Bijie is a prefecture-level city in northwestern Guizhou, occupying high, mountainous country in the Wumeng ranges where Guizhou meets Yunnan and Sichuan. Its seat is Qixingguan District, and its counties include Dafang, Qianxi, Jinsha, Zhijin, Nayong, Weining and Hezhang, a territory of karst plateaus, deep valleys and some of the province's highest settlements. Weining's Caohai lake is one of China's important highland wetlands and a wintering ground for black-necked cranes. Bijie's altitude gives it cool summers and hard winters by Guizhou standards, and its historically remote mountain geography - long a barrier to development - is the essential background to the city's modern story. A portal's coverage is defined by this territory: every county, district and township within it is part of the newsroom's beat, and stories are organised so that readers can follow both the whole of Bijie and their own locality within it.

History and heritage in its coverage

In 1988 the State Council designated the Bijie area as a national experimental zone for development-oriented, ecologically sustainable poverty alleviation - often shortened to a reform experimental zone combining development, ecology and population concerns. Official retrospectives record that over the following three decades the impoverished population fell by millions and rural incomes rose from very low levels, making Bijie a nationally watched test case for mountain poverty reduction. That experiment is the defining chapter of the city's recent history, and its anniversaries, evaluations and successor policies in rural revitalisation continue to be major subjects for local reporting and for national media attention on Bijie. Heritage is not a decorative subject for a Chinese local portal; it is part of how a place explains itself. Anniversaries, excavations, restorations, museum exhibitions and the protection of historic sites are covered as civic news, and the historical record shapes features, photography and special reports throughout the year.

Economy and working life

Bijie's economy has traditionally rested on coal, power, tobacco and agriculture, with mountain farming producing potatoes, corn and specialist crops on terraced slopes. Zhijin Cave, in Zhijin County, is one of China's most celebrated karst cave systems, its vast chambers filled with stalactites and stone formations, while the Baili Azalea scenic area - named for a hundred-li belt of wild rhododendron forest, described as the largest natural rhododendron forest of its kind - draws spring visitors in large numbers and has been used explicitly as a tourism-led poverty-alleviation project, creating tens of thousands of local jobs according to official reports. New energy, including wind and solar on the high plateaus, and transport construction linking Bijie to Guiyang, Chongqing and Sichuan round out the economic agenda local media follow. The portal reports this economy at street level as well as in statistics: market prices, business openings, employment information, major project construction and the policies of the Bijie authorities that affect firms and households. Economic coverage in a local outlet of this kind is read practically - by traders checking prices, farmers checking policy, and workers and employers following the industries on which the area depends.

Culture, food and community life

Bijie is a multi-ethnic city in which Yi, Miao, Hui, Bai and other communities maintain distinctive festivals, dress and crafts; the Yi floral sacrifice ceremony has been recognised as intangible cultural heritage, and Yi torch festival celebrations are major local events. Miao embroidery and silverwork, mountain farming traditions and the food of the Wumeng highlands all appear in the portal's cultural coverage. So does Caohai's birdlife, which brings photographers and conservation reporting to Weining each winter. For Bijie, culture and development are inseparable subjects: a flower festival, a cave or a crane reserve is also a story about incomes, roads and the changing life of mountain villages. Cultural reporting of this kind does practical work as well as celebratory work: it publicises festivals and performances, records crafts and customs that are changing as the area modernises, and gives community events - school achievements, village celebrations, sporting fixtures - a public record. In a converged media centre, these stories are also the raw material for short videos and photo features that travel widely on social platforms.

What it publishes: the news mix

The core of Bijie News Net is daily local news. Government coverage carries the decisions, meetings and policy announcements of the Bijie authorities and the subordinate county and district governments, from development plans to public-service changes. Economy coverage follows the area's industries, agriculture, markets and major projects. Society and livelihood reporting - the category Chinese readers know as minsheng news - covers schools, hospitals, transport, housing, weather, prices and the everyday administrative matters that affect households directly. Culture and tourism coverage presents the area's heritage, festivals, food and scenery to readers at home and to potential visitors. Around these pillars sit announcements and practical information: recruitment notices, road and weather warnings, public-service guides and the official statements through which local government communicates with residents in emergencies as well as in routine administration.

Its place in the local converged media centre

Bijie News Net is the online arm of a converged, or integrated, media centre: the organisational form into which China's county and prefecture-level media have been consolidated, merging the local newspaper, radio and television newsrooms with websites, apps and social-media accounts into a single operation. The model is often summarised as one newsroom collecting material once and distributing it in many forms - a reporter covering a story in Bijie may supply text and photographs for the website, video for television and short platforms, and audio for radio from the same assignment. The portal is distinct from the area's print daily newspaper, whose reporting it carries, but it is not simply the newspaper online: it adds online-first local coverage, short-video news and local government service information that print cannot provide, and it publishes throughout the day rather than on a print deadline.

Digital, mobile and video reporting

Like its counterparts across China, Bijie News Net operates in a mobile-first media environment. Most readers encounter its stories on phones, through the portal itself, the media centre's app and its accounts on national platforms, where headlines, live blogs, photo sets and short videos compete for attention with every other source of information. Short-video news has become a standard part of the output, used for everything from festival scenes and new infrastructure to weather warnings and public-safety information. Live streaming is used for major local events, ceremonies and press conferences. This digital layer matters to the portal's civic role: in fast-moving situations - severe weather, traffic disruption, public emergencies - the website and its mobile channels are the fastest route by which the Bijie authorities and newsroom can reach the whole population of the area at once.

Licensing, standards and why it matters

Local news websites of this type operate under the internet news information service licensing system administered by the Cyberspace Administration of China, which governs which organisations may gather, edit and publish news online. That status gives Bijie News Net a formal position in the information life of Bijie: it is an authorised, accountable local news source, staffed by the area's professional journalists and answerable for what it publishes, in contrast to the anonymous and commercial content that circulates on social platforms. Its value is ultimately local and practical. National media cover Bijie only when events there become national stories; the portal covers it every day - the county meetings, the market prices, the school places, the roadworks, the festivals and the funerals of notable residents. In doing so it creates the continuous public record of a community's life, and for historians, businesses, officials and the area's own people, that record is the most complete account of Bijie as it changes from year to year.