About Brillux Radio

Brillux Radio

Brillux Radio — styled on air as BX Radio — is a German private radio station operated by the paint and coatings manufacturer Brillux GmbH & Co. KG, aimed at construction companies, tradespeople and DIY enthusiasts. Broadcasting nationwide on DAB+ digital radio since 13 May 2022, it is licensed as a full programme and combines music with content built around building, renovating and craftsmanship. Under the slogan "Colour your Life", it represents one of the most unusual corporate ventures in German radio: a nationwide station run by an industrial manufacturer.

Overview

Brillux Radio's programme type is unique in the German radio landscape: a station explicitly programmed for construction firms and home improvers. The format blends music with trade-relevant information, addressing an audience of professional craftspeople as well as passionate DIYers. The station is owned by Brillux Media GmbH, with Peter König and Robert König in management and Sabine Piel directing programming. It is financed through radio advertising. The station's identity is closely tied to its parent company, the Münster-based paint and varnish manufacturer Brillux, one of Germany's best-known brands in the coatings industry.

History

On 15 April 2022 it became known that the paint manufacturer Brillux was planning a programme for construction companies and DIY enthusiasts to be distributed via DAB+ in the Antenne Deutschland multiplex. The allocation company National German Radio announced that Brillux Radio would receive the slot of Femotion Radio, creating the construction-and-DIY programme that Antenne Deutschland wanted for its platform. After a brief test operation on 12 May 2022, regular broadcasting began on 13 May 2022, replacing Femotion Radio in the Antenne Deutschland DAB+ ensemble. From the start the station was available via webstream, app and Astra 23.5° East — the satellite downlink serving the DAB+ feed. The station is licensed as a nationwide full programme, giving the corporate venture the same regulatory status as Germany's major national private stations.

Programming

The programme is built around the working day of its target audience: music combined with content relevant to construction sites, workshops and renovation projects. While the exact show structure is that of a full programme — with moderation, information and service elements — the editorial focus is on the world of building and craftsmanship, from trade topics to the DIY culture that the Brillux brand serves. The "Colour your Life" slogan bridges the parent company's paint business and the station's lifestyle positioning. As a corporate station, Brillux Radio demonstrates how a manufacturer can use radio as a brand medium while operating a genuine broadcast programme rather than a mere advertising channel.

Coverage & Audience

Brillux Radio is receivable nationwide via digital terrestrial radio (DAB+) in the Antenne Deutschland multiplex, as a livestream and through its app. The DAB+ slot gives the station uniform national coverage from launch — essential for reaching tradespeople and construction firms across Germany. Separately published audience figures were not available in the sources consulted; as a corporate station, its success is measured as much in brand building for the Brillux group as in conventional ratings.

Ownership

The station is operated by Brillux Media GmbH, a company of the Brillux group, and managed by Peter König and Robert König. Brillux GmbH & Co. KG, headquartered in Münster, is one of Germany's leading manufacturers of paints, varnishes and coatings, with a nationwide network of branches serving professional painters and the construction trade. The radio station extends the company's marketing into broadcast media — a rare example of a German industrial company operating a licensed national radio station. Financing comes through radio advertising, including, naturally, the parent company's own brand communication.

Digital Presence

Brillux Radio is distributed via webstream and app alongside its DAB+ broadcast, with the satellite feed via Astra 23.5° East supporting the digital multiplex distribution. Wikipedia lists the station's homepage (brillux.radio) among its external links; the official domain could not be load-verified from this environment, so no website address is asserted here and the frontmatter website field is left empty. The station's social media presence addresses the trade and DIY community with programme content and brand topics. As a DAB+-native corporate station launched in 2022, Brillux Radio illustrates how digital radio's lower entry barriers have enabled entirely new categories of programme providers — in this case, a paint manufacturer speaking directly to its customers over the airwaves.

A Paint Manufacturer's Radio Station

Brillux Radio — styled "BX Radio" with the slogan "Colour your Life" — is the radio station of the Brillux paint manufacturer, headquartered in Münster. On 15 April 2022 it became known that the coatings producer planned a programme for construction companies and DIY enthusiasts, to be distributed via DAB+ in Antenne Deutschland's multiplex; the allocation company National German Radio then announced that Brillux Radio would take the slot of Femotion Radio, fulfilling Antenne Deutschland's wish for a programme serving the building trade. After a brief test on 12 May 2022, regular operation started on 13 May 2022. The owner is Brillux Media GmbH; managing directors Peter König and Robert König, programme director Sabine Piel. The station is licensed as a nationwide full programme and financed by radio advertising. It is receivable via webstream and app, on Astra 23.5° East (the downlink feeding the DAB+ distribution) and nationwide on DAB+ — a corporate radio concept unique in Germany: a programme made by a paint company for painters, builders and home improvers.

The Second National DAB+ Multiplex

Brillux Radio broadcasts on Germany's second national DAB+ multiplex, operated by Antenne Deutschland. The multiplex launched on 5 October 2020 with eight providers — the in-house Absolut family (HOT, TOP, Bella, Oldie Classics), Antenne Bayern, RTL – Deutschlands Hit-Radio, Rock Antenne and Toggo Radio — and was extended in 2021–2023 with Absolut Germany, AIDAradio, Nostalgie and dpd Drivers Radio; Femotion Radio was replaced by Brillux Radio, Klassik Radio Movie by Beats Radio, and Sportradio Deutschland by 90s90s. The multiplex transmits on channels 5D, 8C, 9B and 12D from 92 transmitter sites, focused on cities and motorways, and shares the 5D block with 80s80s, 90s90s, the Absolut family, AIDAradio, Ballermann Radio, Beats Radio, Nostalgie, Oldie Antenne, RTL Radio, Rock Antenne and Toggo Radio. For Brillux — a family company whose name is synonymous with professional coatings in Germany — the station is both a branding instrument and a genuine trade medium: timely updates, expert interviews and insights into coating technology for an audience that spends its working day on building sites and in workshops.

A Paint Manufacturer Takes Over a National Mux Slot

Brillux Radio's national slot has its own history: the programme replaced Femotion Radio — the women's format that had started in May 2021 — in the second DAB+ federal multiplex, the national private DAB+ platform of Antenne Deutschland. After a short test operation on DAB+, regular operation began on 13 May 2022 (announced for 12 May). The launch was the first time a German paint manufacturer ran its own nationwide radio programme — the Deutschlandfunk feature on the station was titled, aptly, "Radio mit besonderem Anstrich" (radio with a special coat of paint).

The Programme: Colour Your Life

The slogan is "Colour your Life". Content-wise the focus is on renovating, refurbishing and redesigning the home, with a daily 12-hour near-to-live or pre-recorded programme schedule for the target group of construction companies, craftsmen and DIY enthusiasts; outside the live stretch the station plays a mix of electronic music, pop and rock with lifestyle and sport in the editorial part. Presenters include Johanna Penzek, Tim Reimann, Michael Larsen, Justin Timpe, Regina Rademacher, Sören Sölter and Sabrina Wegner (with Brillux Beats mit Woody van Eyden among the genre shows); former presenters include Thomas Münten (now ZDF) and Simon Pannock (now Radio WAF). The station is receivable nationwide via the second DAB+ federal multiplex (channel 5D) and as a livestream on the station homepage (brillux.radio), where podcast offerings from the programme are also available. The operator is the Brillux Media GmbH at Weseler Straße 401, 48163 Münster — a paint company with a national radio voice.