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Business Outreach

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About Business Outreach

Business Outreach

Business Outreach is a monthly business and leadership magazine published from Kolkata, West Bengal, by The Publicity Dude Media. Founded in 2021, it is a platform publication: its core product is the curated edition — themed issues built around interviews, profiles and success stories of chief executives, founders and other decision-makers across Indian industry. It appears in both print and digital form, is priced at Rs. 299 an issue, and addresses itself to CEOs, C-suite executives and entrepreneurs who want to share their experience with peers and be seen by the wider business community.

Origins and Founder

Business Outreach was launched in 2021 by Rahul Singh, a Kolkata-based public relations and marketing professional who serves as the magazine's founder, publisher and editor. Singh studied at St. Xavier's College between 2011 and 2014 and built nearly a decade of experience in marketing campaigns and branding before starting the magazine, with earlier roles associated with The Publicity Dude, BW Disrupt, Thrive Global and YourStory Media. His PR client work is reported to have included companies and bodies such as Shapoorji Pallonji, Anmol Industries, the Indian Chamber of Commerce, Nykaa, Groww and Infra.Market. The magazine grew out of that background: a branding professional's judgement that Indian business leaders lacked an accessible platform of their own, run from Kolkata rather than from Delhi or Mumbai.

The Publishing Operation

The magazine is published by The Publicity Dude Media and printed in Kolkata, with its office address listed at Poddar Court on Rabindra Sarani. Company profiles describe a team of between eleven and fifty people, with staff based in both Kolkata and Delhi. Issue mastheads from 2025 show a compact editorial structure: Rahul Singh as publisher and editor, a managing editor, Soutrik Banerjee as sub-editor, Mahima Bhalla handling editorial and operations, Manjunath R on design, and Ashutosh Kumar and Vipul Singh Chauhan on sales and marketing. The magazine has built a visible professional following, with several thousand followers on LinkedIn, where it publishes business news and promotes its editions.

The Editorial Idea

The magazine's stated objective is focused on the Indian market: to bring technology buyers and business leaders onto one platform so their experience and judgement can be disseminated to readers, giving decision-makers a better perspective on market segments and on how technology is being adopted within them. In practice, the editorial formula combines executive interviews and cover features with market coverage. The publisher says a dedicated in-house market research team collates information from industry reports, news, conclaves, conferences and press events, and conducts surveys in which senior executives — many of them subscribers — provide feedback that feeds back into the magazine's content.

Curated Editions and Special Issues

Special editions are the heart of the Business Outreach model. Its best-known franchises are the annual 30 Under 30 edition, celebrating young achievers, and the Inspiring Business Leaders edition. The 2024 edition combined both, profiling figures such as a project-management entrepreneur whose firm serves government and EPC clients, the co-founder of a technology solutions company that began as an education platform, the director of a national event-management institute, and the founder of a venture firm supporting startups. The franchises have continued on an annual cycle, with 30 Under 30 editions documented for 2025 and 2026 (the April 2026 issue being Volume 6, Issue 10) and Inspiring Business Leaders returning in 2025. A Spotlight issue appeared in May 2025 as Volume 5, Issue 6 — the volume numbering itself tracing the magazine's growth from its 2021 start.

A Platform for SMEs

A recurring claim of the magazine is that it gives small and medium enterprises critical industry exposure. Companies featured in its special issues, the publisher notes, have gained recognition that led to approaches for solutions and partnerships, expanding their market reach in subsequent years. This is the commercial logic of the platform magazine: for a founder outside the metropolitan business press, a profile in a curated edition functions simultaneously as editorial content, credential and marketing asset. Business Outreach leans into that dual role openly, describing itself as both a media organisation and a branding platform that connects businesses with narratives.

Readers and Positioning

The magazine defines its reader as a decision-maker: CEOs, CXOs, CIOs and technology buyers in Indian enterprises. Its own materials argue that better business decisions follow from access to peer insight — how other leaders evaluated technology, entered markets or scaled operations — and the magazine positions its interviews and case-based content as a practical input into those decisions. In the crowded field of Indian business magazines, Business Outreach differentiates itself less by news speed than by access: it sells proximity to named leaders and their stories, packaged in themed editions that readers and featured executives alike can circulate.

Print, Digital and Community

Business Outreach operates across print subscriptions, digital editions hosted on its website, and social channels that distribute business news and edition announcements between issues. Its website offers subscription sign-up and carries the magazine's editions as downloadable issues, extending the reach of the print product. The publisher also frames the magazine as a networking instrument: by gathering leaders, specialists and entrepreneurs in its pages and editions, it aims to foster a community in which collaboration — and the inclusive business culture its editorials advocate — can develop. Its editorial voice frequently returns to entrepreneurship itself, presenting it as a learnable practice of embracing failure and challenge rather than an innate gift.

Inside a Typical Edition

The editions themselves show how the formula works in practice. The 30 Under 30 2025 edition, for example, gave its shared cover feature to a young jewellery-business leader who had joined his father's firm in 2022 and helped expand it from a single store into multiple retail outlets and wholesale operations in South India, while also leading an ethanol manufacturing venture — the kind of multi-business, family-enterprise story the magazine specialises in, told through education, milestones and expansion plans. Other issues mix such profiles with thematic editorial: the May 2025 Spotlight issue, for instance, carried editorial attention to India's smart cities and urban business direction alongside its leader profiles. With a cover price of Rs. 299, each edition is sold both as reading matter for executives and as a curated showcase in which being featured is itself the distinction — a model that has carried the title from its 2021 launch to a sixth volume by 2026.

How Readers and Advertisers Reach It

The magazine maintains the ordinary infrastructure of a consumer business title: a subscription route through its website, a published contact email and phone line in Kolkata, and active social channels where editions are announced and business news is posted between issues. Its LinkedIn presence, with more than six thousand followers, functions as a showroom for the platform — new editions, featured leaders and market stories are trailed there first. For a magazine whose featured executives are also its ambassadors, that social circulation is editorially significant: every profile published becomes content the subject's own network redistributes.

Place in Indian Business Media

Business Outreach is a young magazine — founded in 2021 — operating in the entrepreneurial, platform end of Indian business publishing, far from the legacy newsweeklies. Its significance lies in what it represents: the rise of founder-led, city-based business media from places like Kolkata, built on curated editions, executive access and branding services rather than on mass circulation. With monthly print and digital issues, established annual franchises such as 30 Under 30 and Inspiring Business Leaders, and a growing professional audience, it has secured a distinct, if niche, position among India's business magazines.

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