BVIRAL: Nashville's Viral Video Licensing and Creator Media Company
BVIRAL is a viral video licensing agency and digital media publisher headquartered in the Nashville, Tennessee area. The company represents people who film short, widely shared videos, protects and licenses those clips to brands, publishers and broadcasters, and operates its own social media entertainment brands. In an industry where a 20-second phone video can be copied around the world in minutes, BVIRAL's role is to turn that moment into a managed asset: signed by the creator, cleared for commercial and editorial use, distributed through the company's channels and defended against unauthorised copying.
Company descriptions characterise BVIRAL as a technology-centred media publisher and entertainment studio. Its work sits in three connected lines of business: content licensing, original productions and creator partnerships. Its owned brands publish short-form entertainment aimed particularly at younger, Gen Z audiences across Facebook, TikTok, Snapchat, Instagram and YouTube, while its licensing library gives outside publishers and advertisers a legal route to use viral clips in campaigns, programmes and social feeds.
Overview
BVIRAL operates on both sides of the viral video market. On the supply side, it signs videos from individual creators, offering rights management, monetisation and protection services. On the demand side, it sells and licenses access to its library to brands, creators and publishers that need authentic, attention-grabbing footage. Company material issued in 2024 described BVIRAL as one of the fastest-growing content licensing companies in the world, signing thousands of videos each month, providing licensing subscriptions and holding an exclusive library of more than 55,000 viral clips, with its content credited with more than 500 billion views each year.
Those figures are company-reported, and they describe a business very different from a traditional news agency. BVIRAL does not send camera crews to planned events. Its raw material is user-generated video filmed by the public, and its editorial skill lies in finding, verifying, clearing and packaging clips that audiences have already shown they want to watch. Its Nashville-area base, listed in company directories at Brentwood, Tennessee, places that operation in the same city region the batch record identifies as its home: Nashville.
History and Founding
Business databases including PitchBook and CB Insights date BVIRAL's founding to 2013, with early seed and angel funding rounds recorded in late 2013 and 2014, followed by later venture rounds including a Series B in 2019. That chronology places the company's creation in the first wave of professional viral-video licensing, when brands and television producers were learning that phone-shot clips could outperform produced content, and creators were learning that giving a video away for exposure left money and control on the table.
The founder identified throughout BVIRAL's public announcements is Jonathan Burdon, who serves as founder and chief executive officer. Burdon has acted as the company's spokesman in its partnership announcements, describing how access to BVIRAL's technology, systems and media relationships could accelerate the growth of partner publishers. Under his leadership the company expanded from pure licensing into owned publishing brands and original production, so that licensed clips could be monetised both by selling them to others and by building audiences of its own.
Ownership and Leadership
BVIRAL is a privately held company. PitchBook profiles it as a private business that raised venture funding across seed, Series A and Series B stages, and no parent media group is identified in its public releases. Its releases instead present a founder-led company, with Burdon as founder and CEO, expanding through partnerships and minority investments of its own.
Other named leaders appear in connection with newer ventures. Rania Hill was introduced in September 2024 as managing director of CreatorPerks.com, a BVIRAL platform for the creator economy, and explained that service's purpose in its launch announcement. The pattern is consistent with a small, specialist leadership team: a founder-led core licensing business, with individual managing directors fronting new products built on top of the creator network.
Services and Distribution
Licensing is BVIRAL's foundation service. The company signs viral videos, clears the rights, catalogues the clips and licenses them to customers for advertising, editorial, entertainment and social use. Its licensing operation maintains an active sales channel, including a licensing newsletter that showcases newly added and best-performing clips to prospective buyers. One edition of that newsletter reported 855 new videos added in a single week, illustrating the volume at which the library is refreshed, and a holiday series highlighted clips licensed for major campaigns, including a family pancake-flip video licensed for a major Olympics campaign under an all-media buyout covering broadcast, cinema, streaming and outdoor display.
Rights management and protection form the second service pillar. Platform profiles summarise BVIRAL's offer to creators as video syndication across multiple channels, intellectual property protection, licensing and rights clearance, creator monetisation and audience growth tools, together with access to a curated library for buyers. In practice that means a creator hands BVIRAL the job of policing copies, negotiating uses and collecting fees, while a buyer gets a single contract and a warranty of clearance instead of chasing an unknown video owner across social platforms.
Owned Media Brands and Audiences
Unlike licensing agencies that remain invisible to the public, BVIRAL publishes under its own names. Its flagship brand is BVIRAL itself, and its other owned properties named in company releases include Land of Floof, Best Videos and Oof Dynasty. Company descriptions issued in 2022 stated that BVIRAL's content reached more than one billion views each month across its properties, with a primary focus on entertaining short-form video for Gen Z viewers. That owned audience matters commercially: it proves clips to advertisers, gives creators immediate distribution and lets the company test what travels before offering a clip for wider licensing.
The publishing operation expanded in June 2022 when BVIRAL acquired a minority stake in Just Viral TV, a media publisher and original production studio specialising in viral videos and short-form sketches. Just Viral TV brought nearly 10 million subscribers across major social platforms. BVIRAL said the partnership would extend its owned and operated footprint across Facebook, TikTok, Snap, Instagram and YouTube and would give Just Viral TV access to BVIRAL's proprietary technology and relationships to increase reach and revenue. The deal showed BVIRAL investing not only in individual clips but also in the channels that distribute them.
Creator Partnerships and CreatorPerks
Creators are BVIRAL's suppliers, audience builders and customers at the same time, and its newer products reflect that. In September 2024 the company launched CreatorPerks.com, a platform designed to connect creator-economy products and services with thousands of existing and aspiring creators through exclusive deals. The service aggregates resources ranging from equipment and AI editing software to financial services and events, offering promotional opportunities to brands that want to reach creators. At launch it accepted beta members with a free year of access using a promotional code, and it framed the opportunity around a creator economy valued in its announcement at more than 150 billion dollars.
An earlier creator-economy move came in 2022, when Block Studios appointed BVIRAL to an advisory role connected with KUDO, a gamified digital collectibles platform for viral videos. BVIRAL said the opportunity would give its creators early access to a platform designed to let creators, agencies and partners monetise existing video collections through fan engagement. Together, CreatorPerks and the KUDO advisory work show the company extending beyond licensing fees into tools, deals and new monetisation formats for the creator community it represents.
Clients and Media Partners
BVIRAL describes its licensing customers broadly as brands, creators and publishers of all kinds, served through content licensing subscriptions as well as individual clip licences. Advertising buyers use its clips when they need real-life humour, surprise or emotion that is difficult to script; publishers use them to illustrate stories and feed social channels; and entertainment producers use them as segments within clip-based programmes. The Olympics campaign licence described in its newsletter is a concrete example of the top end of that market, where a single user-generated clip anchored a worldwide campaign across television, cinema, streaming and billboards.
Partnerships are the other half of its client story. Just Viral TV became a partner publisher in 2022, Block Studios engaged the company as an adviser the same year, and the company's network model depends on continuing relationships with the social platforms where its brands publish. Because individual licensing deals are usually confidential, the public record names partners more often than clip buyers, and any profile should preserve that distinction rather than inventing a customer list.
Digital Platforms
BVIRAL is a digital-native agency. Its distribution runs through Facebook, TikTok, Snapchat, Instagram and YouTube; its licensing sales run through its website and email channels, including its licensing newsletter; and its creator products, such as CreatorPerks.com, are standalone web platforms. Its licensing paperwork reflects that environment: standard agreements cover worldwide use in all media, including broadcast, online video, social platforms and over-the-top services, and direct anyone contacted by other licensing companies or media outlets to route requests back to BVIRAL.
That platform breadth is central to the company's value proposition. A clip signed once can be published on BVIRAL's own brands, licensed to a television producer, placed in a brand campaign and protected across social services, with the creator receiving a managed route through a market that would otherwise be chaotic. The technology emphasis in BVIRAL's self-description refers to this workflow: discovery, signing, cataloguing, distribution, protection and payment at a scale of thousands of videos a month.
Notable Work
BVIRAL's notable work is best measured in aggregate rather than by a single famous video. An exclusive library of more than 55,000 clips, thousands of new signings each month, more than a billion monthly views claimed for its owned brands in 2022 and more than 500 billion annual views claimed for its content in 2024 together describe one of the larger independent operations in viral licensing. Individual highlights publicised by the company, such as the pancake-flip clip's journey from family video to a global Olympics campaign, demonstrate the ceiling of that model: an amateur moment, properly cleared and sold, can carry a multinational advertisement.
Recent Developments
The clearest recent development is BVIRAL's push deeper into creator services. The 2024 launch of CreatorPerks.com moved the company from representing creators' clips toward supplying creators with discounted tools and services, strengthening the network that feeds its library. Its licensing newsletter, the Viral Insider, also shows a more active sales-publishing operation, curating new and proven clips for buyers on a regular cycle.
From its 2013 founding in the Nashville area, BVIRAL has grown with the short-video economy rather than against it. It remains a private, founder-led company combining three roles that are often separate: a rights agency for viral creators, a licensing library for brands and publishers, and a publisher of its own entertainment brands. That combination is its defining feature, and it explains why the company describes itself not simply as an agency but as a technology-centred media publisher and entertainment studio.
